ROE = Net Income / Shareholders' Equity
An ROE of 20% means the company earns $0.20 for every $1 of equity. Buffett targets companies with ROE consistently above 15%.
DuPont decomposition splits ROE into three drivers: ROE = Net Margin × Asset Turnover × Equity Multiplier (leverage). The same 25% ROE can come from a wide-moat compounder (high margin) or a thin-margin business levered to the hilt — these are not the same investment.
Watch out: high debt can artificially inflate ROE by shrinking the equity denominator. Always check Debt/Equity alongside ROE.
Sit with the ideas.
Company X has ROE of 25% and Debt/Equity of 0.3. Company Y has ROE of 30% and Debt/Equity of 4.0. Which is the better business?
Buy the cheaper of two competitors
Pick a sector you understand — coffee, banks, semis. Find two competitors. Compare their P/E ratios. Paper-buy the cheaper one and write a thesis explaining why the market might be wrong (or right) about the discount.
Open paper portfolio →Practice mode — simulated trades, not investment advice.