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L.2 · BEGINNER · 2 MIN

Return on Equity: Shareholder Efficiency

Return on Equity measures how much profit a company generates with shareholders' money. It is one of Warren Buffett's favorite metrics for identifying high-quality businesses.

Quiz · 5 questions ↓
§ 01
AAPL — Return on Equity, Debt/Equity. Open AAPL on the Ledge to see current values.
§ 02
ROE = Net Income / Shareholders' Equity
§ 03

An ROE of 20% means the company earns $0.20 for every $1 of equity. Buffett targets companies with ROE consistently above 15%.

§ 04

DuPont decomposition splits ROE into three drivers: ROE = Net Margin × Asset Turnover × Equity Multiplier (leverage). The same 25% ROE can come from a wide-moat compounder (high margin) or a thin-margin business levered to the hilt — these are not the same investment.

§ 05

Watch out: high debt can artificially inflate ROE by shrinking the equity denominator. Always check Debt/Equity alongside ROE.

§ 06
Find the **ROE** in any ticker's profitability metrics. Then check the **Debt/Equity** ratio. If D/E is above 2.0, the high ROE might be debt-driven.
§ 07
Two companies both have ROE of 25%. Company A has D/E of 0.5, Company B has D/E of 4.0. Which ROE is more impressive?
§ 08

ROE tells you how well management uses shareholder capital. But context matters: a 25% ROE funded by prudent operations is worth far more than one propped up by aggressive borrowing.

Five questions · AI feedback

Sit with the ideas.

Company X has ROE of 25% and Debt/Equity of 0.3. Company Y has ROE of 30% and Debt/Equity of 4.0. Which is the better business?

Why:
Try this in paper trading

Buy the cheaper of two competitors

Pick a sector you understand — coffee, banks, semis. Find two competitors. Compare their P/E ratios. Paper-buy the cheaper one and write a thesis explaining why the market might be wrong (or right) about the discount.

Open paper portfolio →

Practice mode — simulated trades, not investment advice.

See it on a real ticker →