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L.1 · BEGINNER · 2 MIN

Profitability Ratios: How Much Does the Company Keep?

Profitability ratios measure how efficiently a company converts revenue into profit. They answer: of every dollar earned, how much does the company actually keep?

Quiz · 5 questions ↓
§ 01
RatioFormulaWhat It Tells You
Gross MarginGross Profit / RevenueProfitability after direct costs (materials, labor)
Operating MarginOperating Income / RevenueProfitability after overhead (rent, salaries, R&D)
Net MarginNet Income / RevenueBottom-line profitability after everything
§ 02
Net Margin = Net Income / Revenue
§ 03

Margins vary wildly by industry. Software companies often have 20-30% net margins. Grocery stores operate on 1-3%. Always compare within the same sector.

§ 04
Look up any ticker and find the **margin metrics**. Then compare to the sector median shown alongside.
§ 05
Company A has $500M revenue and $50M net income. Company B has $100M revenue and $25M net income. Which is more efficient?
§ 06

High revenue means nothing if the company cannot keep it. A $10B company with 2% margins earns less profit than a $1B company with 25% margins.

Five questions · AI feedback

Sit with the ideas.

Company A has 80% gross margin and 20% net margin. Company B has 30% gross margin and 15% net margin. Which company likely has higher operating expenses relative to revenue?

Why:
Try this in paper trading

Buy the cheaper of two competitors

Pick a sector you understand — coffee, banks, semis. Find two competitors. Compare their P/E ratios. Paper-buy the cheaper one and write a thesis explaining why the market might be wrong (or right) about the discount.

Open paper portfolio →

Practice mode — simulated trades, not investment advice.

See it on a real ticker →