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L.10 · INTERMEDIATE · 2 MIN

DuPont Analysis: Decomposing Return on Equity

ROE is the most-watched profitability metric, but a high ROE can come from very different sources. DuPont Analysis decomposes it to reveal the true drivers.

Quiz · 5 questions ↓

Live return on equity and net margin

AAPL — ROE, Net Margin. Open AAPL on the Ledge to see current values.

The three-part DuPont formula

ROE = Net Margin x Asset Turnover x Equity Multiplier

High margin versus high turnover returns (illustrative figures)

ROE DriverHigh Margin, Low TurnoverLow Margin, High Turnover
ExampleLuxury goods (Hermes)Retail (Walmart)
Net Margin25%2.5%
Asset Turnover0.7x2.5x
Equity Multiplier1.2x3.2x
ROE (illustrative)25% × 0.7 × 1.2 = 21.0%2.5% × 2.5 × 3.2 = 20.0%

Find what drives a company's return on equity

Check the DuPont breakdown for any company in the Financials section. Is the ROE driven by margins, efficiency, or leverage?

Why margin-driven returns beat leverage-driven ones

ROE from high margins is more sustainable than ROE from high leverage. DuPont tells you which kind you are looking at.

Judging the quality behind a headline return

DuPont decomposition: ROE = Net Margin × Asset Turnover × Equity Multiplier. Company X has 25% ROE: 10% margin × 1.5 turnover × 1.67 leverage. What's the risk story?

The five-factor DuPont decomposition

Going deeper (optional). Up next: The five-factor DuPont decomposition the pros use — an advanced aside you can skip on first pass and come back to anytime. Continue when you're curious.

The three-factor model splits a company's return into profitability, efficiency, and leverage. Analysts who want to see WHY the profitability piece moved break the net-margin term into three more: ROE = Tax Burden × Interest Burden × Operating Margin × Asset Turnover × Equity Multiplier. Tax Burden (Net Income / Pretax Income) is the slice of pretax profit kept after tax; Interest Burden (Pretax Income / EBIT) is the slice of operating profit left after interest; Operating Margin (EBIT / Revenue) is core operating profitability; Asset Turnover (Revenue / Assets) is efficiency; Equity Multiplier (Assets / Equity) is leverage. This is CFA-level detail — most long-term investors can stop at the three-factor version and only reach for the five-factor split when they need to separate an operating change from a tax-rate or interest-cost change.

Illustrative example. Take a firm that keeps 0.75 of its pretax profit after tax, retains 0.80 of operating profit after interest, earns a 15% operating margin, turns its assets 0.80 times a year, and runs 2.5x leverage. The first three factors are simply the net margin in disguise: 0.75 × 0.80 × 15% = 9%. Fold in efficiency and leverage and the full chain returns ROE: 0.75 × 0.80 × 15% × 0.80 × 2.5 = 18% — the same answer as the three-factor shortcut 9% × 0.80 × 2.5 = 18%. The five-factor view never changes the number; it only tells you which lever moved. All figures illustrative.

Check your understanding

Sit with the ideas.

A firm has Net Income of $100,000, Revenue of $1,000,000, Total Assets of $500,000, and Equity of $200,000. What is ROE using the DuPont model, and what is the biggest driver?

Why:
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