Who owns XPEL (XPEL)
Which tracked institutional funds hold XPEL, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See XPEL company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
59 tracked funds added or opened XPEL while 30 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
XPEL’s largest tracked holder by dollar value, BlackRock, Inc., sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes XPEL more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in XPEL divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 194 tracked filers holding XPEL, 101 increased or opened the position and 108 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in XPEL between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 11
- Mawer Investment Management Ltd.$15M
- WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC$15M
- FIRST TRUST ADVISORS LP$9M
- STIFEL FINANCIAL CORP$8M
- Roubaix Capital, LLC$5M
- Pacific Excel Wealth Advisors, Inc.$4M
Full exits 17
- Tenzing Global Management, LLC$3M
- MILLENNIUM MANAGEMENT LLC$3M
- QV Investors Inc.$2M
- GSA CAPITAL PARTNERS LLP$1M
- Brooklyn Investment Group$1M
- Laurus Global Equity Management Inc.$1M
Largest adds
- BlackRock, Inc.$26M
- ALTA FOX CAPITAL MANAGEMENT, LLC$14M
- WASATCH ADVISORS LP$11M
- STATE STREET CORP$7M
- SCS Capital Management LLC$7M
- VANGUARD CAPITAL MANAGEMENT LLC$6M
Largest trims
- Divisadero Street Capital Management, LP$16M
- GOLDMAN SACHS GROUP INC$3M
- ARROWSTREET CAPITAL, LIMITED PARTNERSHIP$3M
- PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO$2M
- MARSHALL WACE, LLP$2M
- D. E. Shaw & Co., Inc.$2M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 3,833,547 | $190M | 16.8% | 2026-Q2 |
| WASATCH ADVISORS LP trimmed | 3,650,489 | $181M | 16.0% | 2026-Q2 |
| ALTA FOX CAPITAL MANAGEMENT, LLC added | 1,989,758 | $99M | 8.7% | 2026-Q2 |
| SCS Capital Management LLC | 1,241,540 | $62M | 5.4% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC added | 1,051,124 | $52M | 4.6% | 2026-Q2 |
| STATE STREET CORP added | 971,187 | $48M | 4.3% | 2026-Q2 |
| SCHWARTZ INVESTMENT COUNSEL INC trimmed | 822,824 | $41M | 3.6% | 2026-Q2 |
| WESTWOOD HOLDINGS GROUP INC added | 810,906 | $40M | 3.6% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 656,280 | $33M | 2.9% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC added | 542,278 | $27M | 2.4% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP added | 487,800 | $24M | 2.1% | 2026-Q2 |
| Divisadero Street Capital Management, LP trimmed | 328,665 | $16M | 1.4% | 2026-Q2 |
| Mawer Investment Management Ltd. trimmed | 310,200 | $15M | 1.4% | 2026-Q2 |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC new | 307,175 | $15M | 1.3% | 2026-Q2 |
| MORGAN STANLEY added | 286,388 | $14M | 1.3% | 2026-Q2 |
| Crawford Fund Management, LLC trimmed | 270,751 | $13M | 1.2% | 2026-Q2 |
| NORTHERN TRUST CORP added | 269,939 | $13M | 1.2% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 239,659 | $12M | 1.0% | 2026-Q2 |
| Grantham, Mayo, Van Otterloo & Co. LLC added | 232,313 | $12M | 1.0% | 2026-Q2 |
| Polar Asset Management Partners Inc. added | 211,000 | $10M | 0.9% | 2026-Q2 |
| LHM, INC. added | 203,010 | $10M | 0.9% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO added | 178,686 | $9M | 0.8% | 2026-Q2 |
| FIRST TRUST ADVISORS LP added | 176,258 | $9M | 0.8% | 2026-Q2 |
| SEI INVESTMENTS CO added | 175,049 | $9M | 0.8% | 2026-Q2 |
| STIFEL FINANCIAL CORP new | 167,654 | $8M | 0.7% | 2026-Q2 |
| UBS Group AG trimmed | 146,746 | $7M | 0.6% | 2026-Q2 |
| PRINCIPAL FINANCIAL GROUP INC added | 140,104 | $7M | 0.6% | 2026-Q2 |
| Bank of New York Mellon Corp added | 138,477 | $7M | 0.6% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC added | 108,900 | $5M | 0.4% | 2026-Q2 |
| Nuveen, LLC added | 105,433 | $5M | 0.5% | 2026-Q2 |
| Cresset Asset Management, LLC | 103,552 | $5M | 0.5% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC trimmed | 97,652 | $5M | 0.4% | 2026-Q2 |
| Roubaix Capital, LLC trimmed | 93,575 | $5M | 0.4% | 2026-Q2 |
| Public Sector Pension Investment Board trimmed | 86,406 | $4M | 0.4% | 2026-Q2 |
| Pacific Excel Wealth Advisors, Inc. new | 81,802 | $4M | 0.4% | 2026-Q2 |
| Heritage Family Offices, LLP | 81,802 | $4M | 0.4% | 2026-Q2 |
| BRIDGES INVESTMENT MANAGEMENT INC added | 79,405 | $4M | 0.3% | 2026-Q2 |
| D. E. Shaw & Co., Inc. trimmed | 79,091 | $4M | 0.3% | 2026-Q2 |
| BROWN CAPITAL MANAGEMENT LLC added | 79,064 | $4M | 0.3% | 2026-Q2 |
| CAPTRUST FINANCIAL ADVISORS trimmed | 73,294 | $4M | 0.3% | 2026-Q2 |
| Invesco Ltd. trimmed | 71,725 | $4M | 0.3% | 2026-Q2 |
| NORDEA INVESTMENT MANAGEMENT AB trimmed | 70,770 | $3M | 0.3% | 2026-Q2 |
| Lombard Odier Asset Management (Europe) Ltd added | 70,233 | $3M | 0.3% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 69,098 | $3M | 0.3% | 2026-Q2 |
| Venture Visionary Partners LLC added | 59,074 | $3M | 0.3% | 2026-Q2 |
| RHUMBLINE ADVISERS trimmed | 58,446 | $3M | 0.3% | 2026-Q2 |
| TUDOR INVESTMENT CORP ET AL added | 58,186 | $3M | 0.3% | 2026-Q2 |
| Squarepoint Ops LLC added | 57,976 | $3M | 0.3% | 2026-Q2 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP trimmed | 57,950 | $3M | 0.3% | 2026-Q2 |
| AMERICAN CENTURY COMPANIES INC trimmed | 56,307 | $3M | 0.2% | 2026-Q2 |
| Legal & General Group Plc trimmed | 54,936 | $3M | 0.2% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 54,897 | $3M | 0.2% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 52,194 | $3M | 0.2% | 2026-Q2 |
| OPPENHEIMER ASSET MANAGEMENT INC. added | 49,562 | $2M | 0.2% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC trimmed | 47,500 | $2M | 0.2% | 2026-Q2 |
| Swiss National Bank trimmed | 47,100 | $2M | 0.2% | 2026-Q2 |
| SPRUCEGROVE INVESTMENT MANAGEMENT LTD trimmed | 46,300 | $2M | 0.2% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ added | 42,992 | $2M | 0.2% | 2026-Q2 |
| B. Metzler seel. Sohn & Co. AG added | 41,361 | $2M | 0.2% | 2026-Q2 |
| Grandeur Peak Global Advisors, LLC added | 37,822 | $2M | 0.2% | 2026-Q2 |
| ISTHMUS PARTNERS, LLC new | 36,031 | $2M | 0.2% | 2026-Q2 |
| CenterBook Partners LP added | 35,387 | $2M | 0.2% | 2026-Q2 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC trimmed | 35,267 | $2M | 0.2% | 2026-Q2 |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO trimmed | 35,201 | $2M | 0.2% | 2026-Q2 |
| ANCHOR CAPITAL ADVISORS LLC new | 34,744 | $2M | 0.2% | 2026-Q2 |
| Numerai GP LLC added | 33,526 | $2M | 0.1% | 2026-Q2 |
| BARCLAYS PLC trimmed | 32,198 | $2M | 0.1% | 2026-Q2 |
| Baird Financial Group, Inc. trimmed | 31,973 | $2M | 0.1% | 2026-Q2 |
| CITADEL ADVISORS LLC added | 31,914 | $2M | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 31,748 | $1M | 0.1% | 2026-Q2 |
| Creative Planning added | 29,714 | $1M | 0.1% | 2026-Q2 |
| Redmond Asset Management, LLC trimmed | 28,983 | $1M | 0.1% | 2026-Q2 |
| DEUTSCHE BANK AG\ added | 27,264 | $1M | 0.1% | 2026-Q2 |
| PRUDENTIAL FINANCIAL INC added | 26,517 | $1M | 0.1% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM added | 26,272 | $1M | 0.1% | 2026-Q2 |
| Quantinno Capital Management LP added | 25,541 | $1M | 0.1% | 2026-Q2 |
| JB CAPITAL PARTNERS LP | 25,000 | $1M | 0.1% | 2026-Q2 |
| Brevan Howard Capital Management LP trimmed | 21,665 | $1M | 0.1% | 2026-Q2 |
| Corient Private Wealth LP new | 21,028 | $1M | 0.1% | 2026-Q2 |
| VANGUARD ASSET MANAGEMENT, Ltd added | 18,116 | $899K | 0.1% | 2026-Q2 |
| &PARTNERS trimmed | 17,930 | $889K | 0.1% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 17,456 | $852K | 0.1% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC added | 15,706 | $779K | 0.1% | 2026-Q2 |
| JBF Capital, Inc. | 15,354 | $762K | 0.1% | 2026-Q2 |
| MetLife Investment Management, LLC added | 14,514 | $720K | 0.1% | 2026-Q2 |
| VOYA INVESTMENT MANAGEMENT LLC added | 13,970 | $693K | 0.1% | 2026-Q2 |
| Illinois Municipal Retirement Fund trimmed | 13,379 | $664K | 0.1% | 2026-Q2 |
| CITIGROUP INC added | 13,130 | $651K | 0.1% | 2026-Q2 |
| FIRST CITIZENS BANK & TRUST CO added | 12,567 | $623K | 0.1% | 2026-Q2 |
| Vanguard Global Advisers, LLC trimmed | 12,447 | $617K | 0.1% | 2026-Q2 |
| Envestnet Portfolio Solutions, Inc. added | 12,080 | $599K | 0.1% | 2026-Q2 |
| Inspire Advisors, LLC trimmed | 11,989 | $595K | 0.1% | 2026-Q2 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. trimmed | 11,753 | $583K | 0.1% | 2026-Q2 |
| Louisiana State Employees Retirement System | 11,200 | $496K | 0.0% | 2026-Q2 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE trimmed | 10,906 | $541K | 0.0% | 2026-Q2 |
| Campbell & CO Investment Adviser LLC added | 10,823 | $537K | 0.0% | 2026-Q2 |
| STATE OF WISCONSIN INVESTMENT BOARD trimmed | 10,045 | $498K | 0.0% | 2026-Q2 |
| Jupiter Topco LLC new | 9,690 | $480K | 0.0% | 2026-Q2 |
| AVIVA PLC trimmed | 9,454 | $469K | 0.0% | 2026-Q2 |
| Lakewood Asset Management LLC added | 9,173 | $455K | 0.0% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.