Who owns VSS
Which tracked institutional funds hold VSS, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See VSS company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-08-19). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
154 tracked funds added or opened VSS while 70 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
VSS’s largest tracked holder by dollar value, Empower Advisory Group, LLC, sizes it at 1.9% of its own reported 13F book, while the median holder sizes it at 0.2% of theirs — a 1.6pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in VSS divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 690 tracked filers holding VSS, 317 increased or opened the position and 316 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in VSS between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 17
- Strategic Financial Planning, Inc.$12M
- Brickley Wealth Management$8M
- Phillip James Consulting Co.$6M
- Evanson Financial, LLC$4M
- FIDUCIENT ADVISORS LLC$4M
- Diversify Advisory Services, LLC$3M
Full exits 40
- NATIXIS ADVISORS, LLC$265M
- BESSEMER GROUP INC$248M
- Efficient Advisors, LLC$42M
- STATE STREET CORP$40M
- HighTower Advisors, LLC$27M
- Pacific Life Fund Advisors LLC$16M
Largest adds
- JONES FINANCIAL COMPANIES LLLP$57M
- ASSETMARK, INC$50M
- Empower Advisory Group, LLC$49M
- 1832 Asset Management L.P.$38M
- St. Louis Trust Co$33M
- Savant Capital, LLC$28M
Largest trims
- Corient Private Wealth LP$29M
- JANE STREET GROUP, LLC$25M
- VICTORY CAPITAL MANAGEMENT INC$18M
- GOLDMAN SACHS GROUP INC$17M
- Lido Advisors, LLC$8M
- Pathstone Holdings, LLC$7M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| Empower Advisory Group, LLC added | 5,041,385 | $778M | 16.9% | 2026-Q2 |
| JONES FINANCIAL COMPANIES LLLP added | 2,897,206 | $443M | 9.6% | 2026-Q2 |
| Mason Investment Advisory Services, Inc. trimmed | 1,902,746 | $294M | 6.4% | 2026-Q2 |
| 1832 Asset Management L.P. added | 1,632,044 | $252M | 5.5% | 2026-Q2 |
| State of New Jersey Common Pension Fund D | 1,512,875 | $233M | 5.1% | 2026-Q2 |
| ASSETMARK, INC added | 1,022,768 | $158M | 3.4% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC trimmed | 1,015,203 | $157M | 3.4% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 792,335 | $122M | 2.7% | 2026-Q2 |
| Creative Planning added | 783,926 | $121M | 2.6% | 2026-Q2 |
| MORGAN STANLEY added | 766,661 | $118M | 2.6% | 2026-Q2 |
| WIT, LLC added | 719,961 | $111M | 2.4% | 2026-Q2 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO trimmed | 611,851 | $94M | 2.1% | 2026-Q2 |
| UBS Group AG trimmed | 517,094 | $80M | 1.7% | 2026-Q2 |
| LPL Financial LLC added | 483,515 | $75M | 1.6% | 2026-Q2 |
| Clark Capital Management Group, Inc. trimmed | 449,540 | $69M | 1.5% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 411,759 | $64M | 1.4% | 2026-Q2 |
| Savant Capital, LLC added | 357,846 | $54M | 1.2% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ added | 350,777 | $54M | 1.2% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC added | 338,908 | $52M | 1.1% | 2026-Q2 |
| Pathstone Holdings, LLC trimmed | 284,050 | $44M | 1.0% | 2026-Q2 |
| Advisory Alpha, LLC trimmed | 283,898 | $44M | 1.0% | 2026-Q2 |
| BANK OF MONTREAL /CAN/ trimmed | 283,383 | $44M | 1.0% | 2026-Q2 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 236,988 | $37M | 0.8% | 2026-Q2 |
| MERCER GLOBAL ADVISORS INC /ADV trimmed | 223,565 | $34M | 0.7% | 2026-Q2 |
| STIFEL FINANCIAL CORP trimmed | 220,725 | $34M | 0.7% | 2026-Q2 |
| Cetera Investment Advisers added | 217,088 | $33M | 0.7% | 2026-Q2 |
| Cerity Partners LLC added | 213,717 | $33M | 0.7% | 2026-Q2 |
| PNC Financial Services Group, Inc. trimmed | 212,812 | $33M | 0.7% | 2026-Q2 |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management trimmed | 205,418 | $32M | 0.7% | 2026-Q2 |
| Wedmont Private Capital trimmed | 177,618 | $27M | 0.6% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC added | 171,374 | $26M | 0.6% | 2026-Q2 |
| Apella Capital, LLC added | 170,488 | $26M | 0.6% | 2026-Q2 |
| Galvin, Gaustad & Stein, LLC trimmed | 169,612 | $26M | 0.6% | 2026-Q2 |
| ROYAL BANK OF CANADA trimmed | 165,467 | $26M | 0.6% | 2026-Q2 |
| Vontobel Holding Ltd. added | 165,000 | $25M | 0.6% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 139,872 | $22M | 0.5% | 2026-Q2 |
| MATHER GROUP, LLC. trimmed | 135,927 | $21M | 0.5% | 2026-Q2 |
| Portland Global Advisors LLC added | 124,832 | $19M | 0.4% | 2026-Q2 |
| RWA WEALTH PARTNERS, LLC added | 120,040 | $19M | 0.4% | 2026-Q2 |
| OSAIC HOLDINGS, INC. added | 119,118 | $18M | 0.4% | 2026-Q2 |
| MilWealth Group LLC added | 118,364 | $18M | 0.4% | 2026-Q2 |
| BlueSky Wealth Advisors, LLC added | 113,969 | $18M | 0.4% | 2026-Q2 |
| Partners in Financial Planning trimmed | 105,235 | $16M | 0.4% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC added | 95,521 | $15M | 0.3% | 2026-Q2 |
| ASPIRIANT, LLC added | 94,513 | $15M | 0.3% | 2026-Q2 |
| N.E.W. Advisory Services LLC added | 89,587 | $14M | 0.3% | 2026-Q2 |
| Family CFO Inc added | 82,953 | $13M | 0.3% | 2026-Q2 |
| COLDSTREAM CAPITAL MANAGEMENT INC trimmed | 82,340 | $13M | 0.3% | 2026-Q2 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE trimmed | 81,397 | $24M | 0.5% | 2026-Q2 |
| CAUSEWAY CAPITAL MANAGEMENT LLC trimmed | 80,907 | $12M | 0.3% | 2026-Q2 |
| Modera Wealth Management, LLC added | 80,798 | $12M | 0.3% | 2026-Q2 |
| Strategic Financial Planning, Inc. trimmed | 78,172 | $12M | 0.3% | 2026-Q2 |
| Columbus Macro, LLC trimmed | 75,961 | $12M | 0.3% | 2026-Q2 |
| Texas Yale Capital Corp. trimmed | 75,705 | $12M | 0.3% | 2026-Q2 |
| 25 LLC trimmed | 74,838 | $12M | 0.3% | 2026-Q2 |
| ATLAS CAPITAL ADVISORS INC. | 74,611 | $11M | 0.2% | 2026-Q2 |
| Discipline Wealth Solutions, LLC added | 73,774 | $11M | 0.2% | 2026-Q2 |
| Beacon Pointe Advisors, LLC added | 72,368 | $11M | 0.2% | 2026-Q2 |
| Corient Private Wealth LP trimmed | 70,458 | $11M | 0.2% | 2026-Q2 |
| IFG Advisors, LLC added | 70,424 | $11M | 0.2% | 2026-Q2 |
| PRESILIUM PRIVATE WEALTH, LLC trimmed | 70,266 | $11M | 0.2% | 2026-Q2 |
| Whitaker-Myers Wealth Managers, LTD. added | 70,063 | $11M | 0.2% | 2026-Q2 |
| Valmark Advisers, Inc. trimmed | 68,442 | $11M | 0.2% | 2026-Q2 |
| Kingsview Wealth Management, LLC added | 68,320 | $11M | 0.2% | 2026-Q2 |
| Voya Financial Advisors, Inc. added | 67,996 | $10M | 0.2% | 2026-Q2 |
| Grove Street Fiduciary, LLC trimmed | 67,205 | $10M | 0.2% | 2026-Q2 |
| FMR LLC added | 66,974 | $10M | 0.2% | 2026-Q2 |
| Newton One Investments LLC trimmed | 66,693 | $10M | 0.2% | 2026-Q2 |
| Beaird Harris Wealth Management, LLC trimmed | 66,466 | $10M | 0.2% | 2026-Q2 |
| Maltin Wealth Management, Inc. added | 66,359 | $10M | 0.2% | 2026-Q2 |
| Mariner, LLC added | 64,663 | $10M | 0.2% | 2026-Q2 |
| Twelve Points Wealth Management LLC added | 64,646 | $10M | 0.2% | 2026-Q2 |
| RTD Financial Advisors, Inc. trimmed | 64,256 | $10M | 0.2% | 2026-Q2 |
| CUTLER INVESTMENT COUNSEL LLC added | 63,978 | $10M | 0.2% | 2026-Q2 |
| Johnson Financial Group, LLC trimmed | 63,816 | $10M | 0.2% | 2026-Q2 |
| MAI Capital Management added | 63,295 | $10M | 0.2% | 2026-Q2 |
| Checchi Capital Advisers, LLC trimmed | 62,395 | $10M | 0.2% | 2026-Q2 |
| Baird Financial Group, Inc. trimmed | 61,358 | $9M | 0.2% | 2026-Q2 |
| Rockefeller Capital Management L.P. added | 60,549 | $9M | 0.2% | 2026-Q2 |
| Brooklyn FI, LLC trimmed | 60,312 | $9M | 0.2% | 2026-Q2 |
| Bleakley Financial Group, LLC added | 55,139 | $9M | 0.2% | 2026-Q2 |
| Farther Finance Advisors, LLC added | 54,546 | $8M | 0.2% | 2026-Q2 |
| Focus Partners Wealth trimmed | 51,669 | $8M | 0.2% | 2026-Q2 |
| E&R Wealth Management, LLC added | 50,360 | $8M | 0.2% | 2026-Q2 |
| Brickley Wealth Management new | 49,945 | $8M | 0.2% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 49,241 | $7M | 0.2% | 2026-Q2 |
| Noble Family Wealth, LLC added | 48,603 | $7M | 0.2% | 2026-Q2 |
| Gladwyn Financial Advisors, Inc. added | 48,568 | $7M | 0.2% | 2026-Q2 |
| ATMOS ADVISORY, LLC added | 48,358 | $7M | 0.2% | 2026-Q2 |
| Quantum Capital Management, LLC / NJ trimmed | 47,826 | $7M | 0.2% | 2026-Q2 |
| BlackRock, Inc. added | 47,746 | $7M | 0.2% | 2026-Q2 |
| IMA Advisory Services, Inc. trimmed | 47,588 | $7M | 0.2% | 2026-Q2 |
| Avior Wealth Management, LLC trimmed | 46,689 | $7M | 0.2% | 2026-Q2 |
| Cambria Investment Management, L.P. trimmed | 45,219 | $7M | 0.2% | 2026-Q2 |
| Boston Standard Wealth Management, LLC trimmed | 44,087 | $7M | 0.1% | 2026-Q2 |
| PRINCIPAL SECURITIES, INC. trimmed | 43,690 | $7M | 0.1% | 2026-Q2 |
| Focus Partners Advisor Solutions, LLC added | 43,583 | $7M | 0.1% | 2026-Q2 |
| Sequoia Financial Advisors, LLC trimmed | 43,099 | $7M | 0.1% | 2026-Q2 |
| Tanager Wealth Management LLP trimmed | 42,809 | $7M | 0.1% | 2026-Q2 |
| St. Louis Trust Co | 23,478 | $36M | 0.8% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.