Who owns VOOV (VOOV)
Which tracked institutional funds hold VOOV, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See VOOV company fundamentals →
Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
60 tracked funds added or opened VOOV while 48 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
VOOV’s largest tracked holder by dollar value, BANK OF AMERICA CORP /DE/, sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.1% of theirs — a 0.1pp gap the other way — the median holder sizes VOOV more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in VOOV divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 434 tracked filers holding VOOV, 208 increased or opened the position and 156 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in VOOV between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 18
- MMA ASSET MANAGEMENT LLC$18M
- EHRLICH FINANCIAL GROUP$8M
- CLIFTONLARSONALLEN WEALTH ADVISORS, LLC$4M
- FIFTH THIRD BANCORP$4M
- GTS SECURITIES LLC$4M
- SUSQUEHANNA INTERNATIONAL GROUP, LLP$3M
Full exits 9
- FLAGSHIP WEALTH ADVISORS, LLC$6M
- COMERICA BANK$4M
- Integrated Investment Consultants, LLC$2M
- RENAISSANCE TECHNOLOGIES LLC$2M
- J.W. COLE ADVISORS, INC.$1M
- Envestnet Portfolio Solutions, Inc.$1M
Largest adds
- RAYMOND JAMES FINANCIAL INC$15M
- NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO$13M
- Mesirow Financial Investment Management, Inc.$10M
- MORGAN STANLEY$8M
- JONES FINANCIAL COMPANIES LLLP$5M
- Delta Wealth Advisors LLC$4M
Largest trims
- Pathstone Holdings, LLC$30M
- JPMORGAN CHASE & CO$23M
- Corient Private Wealth LLC$13M
- COMMONWEALTH EQUITY SERVICES, LLC$13M
- AA Financial Advisors, LLC$9M
- OneDigital Investment Advisors LLC$8M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BANK OF AMERICA CORP /DE/ added | 1,866,106 | $380M | 15.6% | 2026-Q1 |
| MORGAN STANLEY added | 1,172,687 | $239M | 9.8% | 2026-Q1 |
| UBS Group AG added | 681,534 | $139M | 5.7% | 2026-Q1 |
| LPL Financial LLC added | 592,977 | $121M | 5.0% | 2026-Q1 |
| Cetera Investment Advisers added | 514,433 | $105M | 4.3% | 2026-Q1 |
| JPMORGAN CHASE & CO trimmed | 481,608 | $97M | 4.0% | 2026-Q1 |
| RAYMOND JAMES FINANCIAL INC added | 438,054 | $89M | 3.7% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC added | 374,650 | $76M | 3.1% | 2026-Q1 |
| Corient Private Wealth LLC trimmed | 305,202 | $62M | 2.5% | 2026-Q1 |
| OSAIC HOLDINGS, INC. trimmed | 299,951 | $61M | 2.5% | 2026-Q1 |
| Shakespeare Wealth Management, LLC added | 281,973 | $57M | 2.4% | 2026-Q1 |
| WELLS FARGO & COMPANY/MN trimmed | 270,396 | $55M | 2.3% | 2026-Q1 |
| Stordahl Capital Management, Inc. added | 245,421 | $50M | 2.1% | 2026-Q1 |
| HighTower Advisors, LLC trimmed | 187,521 | $38M | 1.6% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC trimmed | 162,052 | $33M | 1.4% | 2026-Q1 |
| PRUDENTIAL FINANCIAL INC trimmed | 159,960 | $33M | 1.3% | 2026-Q1 |
| Grant Street Asset Management, Inc. added | 152,483 | $31M | 1.3% | 2026-Q1 |
| PETREDIS INVESTMENT ADVISORS LLC trimmed | 122,450 | $25M | 1.0% | 2026-Q1 |
| Zhang Financial LLC added | 107,875 | $22M | 0.9% | 2026-Q1 |
| ROYAL BANK OF CANADA added | 106,095 | $22M | 0.9% | 2026-Q1 |
| OneDigital Investment Advisors LLC trimmed | 105,185 | $21M | 0.9% | 2026-Q1 |
| Pathstone Holdings, LLC trimmed | 98,361 | $20M | 0.8% | 2026-Q1 |
| Private Advisor Group, LLC trimmed | 89,232 | $18M | 0.7% | 2026-Q1 |
| MMA ASSET MANAGEMENT LLC new | 85,908 | $18M | 0.7% | 2026-Q1 |
| PHILLIPS FINANCIAL MANAGEMENT, LLC trimmed | 83,854 | $17M | 0.7% | 2026-Q1 |
| Cambridge Investment Research Advisors, Inc. trimmed | 83,816 | $17M | 0.7% | 2026-Q1 |
| Mesirow Financial Investment Management, Inc. added | 83,626 | $17M | 0.7% | 2026-Q1 |
| Merit Financial Group, LLC added | 77,029 | $16M | 0.6% | 2026-Q1 |
| Lutz Financial Services LLC trimmed | 72,295 | $15M | 0.6% | 2026-Q1 |
| Beacon Capital Management, LLC trimmed | 71,119 | $14M | 0.6% | 2026-Q1 |
| Graves Light Lenhart Wealth, Inc. added | 70,382 | $14M | 0.6% | 2026-Q1 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO added | 67,511 | $14M | 0.6% | 2026-Q1 |
| Cascades Capital Asset Management, LLC trimmed | 65,576 | $13M | 0.5% | 2026-Q1 |
| CONNING INC. added | 60,477 | $12M | 0.5% | 2026-Q1 |
| MGO ONE SEVEN LLC added | 54,950 | $11M | 0.5% | 2026-Q1 |
| Aspire Growth Partners LLC added | 54,386 | $11M | 0.5% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC trimmed | 50,733 | $10M | 0.4% | 2026-Q1 |
| Betterment LLC added | 50,647 | $10M | 0.4% | 2026-Q1 |
| Summit Financial, LLC added | 50,281 | $10M | 0.4% | 2026-Q1 |
| Relyea Zuckerberg Hanson LLC trimmed | 50,197 | $10M | 0.4% | 2026-Q1 |
| JONES FINANCIAL COMPANIES LLLP added | 50,850 | $10M | 0.4% | 2026-Q1 |
| Rockefeller Capital Management L.P. trimmed | 49,089 | $10M | 0.4% | 2026-Q1 |
| Composition Wealth, LLC added | 46,958 | $10M | 0.4% | 2026-Q1 |
| STIFEL FINANCIAL CORP added | 46,024 | $9M | 0.4% | 2026-Q1 |
| First Bank & Trust | 45,762 | $9M | 0.4% | 2026-Q1 |
| Mutual Advisors, LLC added | 45,499 | $9M | 0.4% | 2026-Q1 |
| Mariner, LLC added | 44,607 | $9M | 0.4% | 2026-Q1 |
| CARY STREET PARTNERS FINANCIAL LLC added | 43,748 | $9M | 0.4% | 2026-Q1 |
| Kestra Advisory Services, LLC added | 42,536 | $9M | 0.4% | 2026-Q1 |
| Blue Trust, Inc. trimmed | 41,394 | $8M | 0.3% | 2026-Q1 |
| &PARTNERS added | 41,142 | $8M | 0.3% | 2026-Q1 |
| Connecticut Wealth Management, LLC | 41,093 | $8M | 0.3% | 2026-Q1 |
| EHRLICH FINANCIAL GROUP new | 38,712 | $8M | 0.3% | 2026-Q1 |
| Savant Capital, LLC added | 38,145 | $8M | 0.3% | 2026-Q1 |
| Cerity Partners LLC added | 36,141 | $7M | 0.3% | 2026-Q1 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 35,923 | $7M | 0.3% | 2026-Q1 |
| Stratos Wealth Advisors, LLC added | 34,502 | $7M | 0.3% | 2026-Q1 |
| FMR LLC added | 33,901 | $7M | 0.3% | 2026-Q1 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed | 32,129 | $7M | 0.3% | 2026-Q1 |
| Strategies Wealth Advisors, LLC added | 31,392 | $6M | 0.3% | 2026-Q1 |
| TRUIST FINANCIAL CORP trimmed | 30,989 | $6M | 0.3% | 2026-Q1 |
| MONETA GROUP INVESTMENT ADVISORS LLC added | 30,561 | $6M | 0.3% | 2026-Q1 |
| Keystone Financial Group added | 29,976 | $6M | 0.3% | 2026-Q1 |
| Garde Capital, Inc. trimmed | 28,013 | $6M | 0.2% | 2026-Q1 |
| Fairscale Capital, LLC trimmed | 27,501 | $6M | 0.2% | 2026-Q1 |
| Ramiah Investment Group added | 25,895 | $5M | 0.2% | 2026-Q1 |
| Avant Capital LLC added | 25,721 | $5M | 0.2% | 2026-Q1 |
| BLAIR WILLIAM & CO/IL trimmed | 24,796 | $5M | 0.2% | 2026-Q1 |
| MML INVESTORS SERVICES, LLC trimmed | 24,553 | $5M | 0.2% | 2026-Q1 |
| Hoxton Planning & Management, LLC added | 22,977 | $5M | 0.2% | 2026-Q1 |
| BROWN ADVISORY INC trimmed | 22,712 | $5M | 0.2% | 2026-Q1 |
| Delta Wealth Advisors LLC added | 22,482 | $5M | 0.2% | 2026-Q1 |
| Caprock Group, LLC added | 21,782 | $4M | 0.2% | 2026-Q1 |
| Beacon Pointe Advisors, LLC trimmed | 21,679 | $4M | 0.2% | 2026-Q1 |
| CLIFTONLARSONALLEN WEALTH ADVISORS, LLC new | 20,705 | $4M | 0.2% | 2026-Q1 |
| FIFTH THIRD BANCORP added | 20,612 | $4M | 0.2% | 2026-Q1 |
| BALANCED WEALTH GROUP LLC trimmed | 20,078 | $4M | 0.2% | 2026-Q1 |
| Farther Finance Advisors, LLC trimmed | 19,542 | $4M | 0.2% | 2026-Q1 |
| Janney Montgomery Scott LLC trimmed | 18,749 | $4M | 0.2% | 2026-Q1 |
| WBH ADVISORY INC trimmed | 18,627 | $4M | 0.2% | 2026-Q1 |
| KEYBANK NATIONAL ASSOCIATION/OH trimmed | 18,335 | $4M | 0.2% | 2026-Q1 |
| Valmark Advisers, Inc. trimmed | 18,319 | $4M | 0.2% | 2026-Q1 |
| First Bancorp, Inc /ME/ added | 18,089 | $4M | 0.2% | 2026-Q1 |
| North Star Investment Management Corp. trimmed | 17,941 | $4M | 0.1% | 2026-Q1 |
| Allworth Financial LP added | 17,689 | $4M | 0.1% | 2026-Q1 |
| GTS SECURITIES LLC added | 17,181 | $4M | 0.1% | 2026-Q1 |
| BEACON FINANCIAL PLANNING, INC added | 17,189 | $4M | 0.1% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC added | 17,165 | $3M | 0.1% | 2026-Q1 |
| SIGNET FINANCIAL MANAGEMENT, LLC trimmed | 16,646 | $3M | 0.1% | 2026-Q1 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP trimmed | 16,070 | $3M | 0.1% | 2026-Q1 |
| LAZARD ASSET MANAGEMENT LLC added | 15,829 | $3M | 0.1% | 2026-Q1 |
| FLAGSHIP HARBOR ADVISORS, LLC added | 15,819 | $3M | 0.1% | 2026-Q1 |
| AVANTAX ADVISORY SERVICES, INC. added | 377,023 | $71M | 2.9% | 2025-Q2 stale |
| Redhawk Wealth Advisors, Inc. added | 38,856 | $7M | 0.3% | 2025-Q1 stale |
| Lane & Associates LLC trimmed | 31,202 | $6M | 0.2% | 2025-Q1 stale |
| FLAGSHIP WEALTH ADVISORS, LLC added | 28,046 | $6M | 0.2% | 2025-Q4 stale |
| Grayhawk Investment Strategies Inc. trimmed | 27,730 | $5M | 0.2% | 2025-Q1 stale |
| Family Firm, Inc. trimmed | 24,571 | $5M | 0.2% | 2025-Q2 stale |
| COMERICA BANK added | 20,271 | $4M | 0.2% | 2025-Q4 stale |
| Centricity Wealth Management, LLC trimmed | 18,903 | $4M | 0.1% | 2025-Q2 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.