Who owns VOOV
Which tracked institutional funds hold VOOV, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See VOOV company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-08-19). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
89 tracked funds added or opened VOOV while 43 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
VOOV’s largest tracked holder by dollar value, BANK OF AMERICA CORP /DE/, sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.1% of theirs — a 0.1pp gap the other way — the median holder sizes VOOV more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in VOOV divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 436 tracked filers holding VOOV, 173 increased or opened the position and 183 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in VOOV between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 12
- Modern Wealth Management, LLC$22M
- OneAscent Financial Services LLC$4M
- PKS Advisory Services, LLC$3M
- J.W. COLE ADVISORS, INC.$2M
- Simplicity Wealth,LLC$1M
- Diversify Advisory Services, LLC$1M
Full exits 18
- HighTower Advisors, LLC$38M
- Cambridge Investment Research Advisors, Inc.$17M
- Betterment LLC$10M
- Janney Montgomery Scott LLC$4M
- GTS SECURITIES LLC$4M
- SIGNET FINANCIAL MANAGEMENT, LLC$3M
Largest adds
- BANK OF AMERICA CORP /DE/$32M
- MORGAN STANLEY$25M
- JPMORGAN CHASE & CO$20M
- Shakespeare Wealth Management, LLC$19M
- Sanctuary Advisors, LLC$13M
- WELLS FARGO & COMPANY/MN$9M
Largest trims
- PRUDENTIAL FINANCIAL INC$24M
- LPL Financial LLC$14M
- RAYMOND JAMES FINANCIAL INC$9M
- OneDigital Investment Advisors LLC$9M
- GOLDMAN SACHS GROUP INC$3M
- SUSQUEHANNA INTERNATIONAL GROUP, LLP$3M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BANK OF AMERICA CORP /DE/ added | 1,881,920 | $413M | 16.7% | 2026-Q2 |
| MORGAN STANLEY added | 1,203,289 | $264M | 10.7% | 2026-Q2 |
| UBS Group AG trimmed | 631,279 | $138M | 5.6% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 530,288 | $116M | 4.7% | 2026-Q2 |
| Cetera Investment Advisers added | 514,718 | $113M | 4.6% | 2026-Q2 |
| LPL Financial LLC trimmed | 488,679 | $107M | 4.3% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 367,875 | $81M | 3.3% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC trimmed | 367,536 | $81M | 3.3% | 2026-Q2 |
| Shakespeare Wealth Management, LLC added | 348,545 | $76M | 3.1% | 2026-Q2 |
| OSAIC HOLDINGS, INC. added | 306,817 | $67M | 2.7% | 2026-Q2 |
| Corient Private Wealth LP trimmed | 300,034 | $66M | 2.7% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 290,756 | $64M | 2.6% | 2026-Q2 |
| Stordahl Capital Management, Inc. added | 249,707 | $55M | 2.2% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC added | 162,498 | $36M | 1.4% | 2026-Q2 |
| Grant Street Asset Management, Inc. added | 158,481 | $35M | 1.4% | 2026-Q2 |
| Zhang Financial LLC added | 124,151 | $27M | 1.1% | 2026-Q2 |
| PETREDIS INVESTMENT ADVISORS LLC trimmed | 120,521 | $26M | 1.1% | 2026-Q2 |
| Modern Wealth Management, LLC added | 99,005 | $22M | 0.9% | 2026-Q2 |
| ROYAL BANK OF CANADA trimmed | 95,833 | $21M | 0.9% | 2026-Q2 |
| MMA ASSET MANAGEMENT LLC added | 89,033 | $20M | 0.8% | 2026-Q2 |
| Pathstone Holdings, LLC trimmed | 87,890 | $19M | 0.8% | 2026-Q2 |
| Mesirow Financial Investment Management, Inc. added | 85,349 | $19M | 0.8% | 2026-Q2 |
| Graves Light Lenhart Wealth, Inc. added | 79,037 | $17M | 0.7% | 2026-Q2 |
| Merit Financial Group, LLC trimmed | 76,962 | $17M | 0.7% | 2026-Q2 |
| Savant Capital, LLC added | 76,729 | $16M | 0.7% | 2026-Q2 |
| Lutz Financial Services LLC trimmed | 71,734 | $16M | 0.6% | 2026-Q2 |
| PHILLIPS FINANCIAL MANAGEMENT, LLC trimmed | 71,681 | $16M | 0.6% | 2026-Q2 |
| Private Advisor Group, LLC trimmed | 70,921 | $16M | 0.6% | 2026-Q2 |
| Sanctuary Advisors, LLC added | 67,789 | $15M | 0.6% | 2026-Q2 |
| Beacon Capital Management, LLC trimmed | 65,619 | $14M | 0.6% | 2026-Q2 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO trimmed | 64,651 | $14M | 0.6% | 2026-Q2 |
| Cascades Capital Asset Management, LLC trimmed | 64,580 | $14M | 0.6% | 2026-Q2 |
| JONES FINANCIAL COMPANIES LLLP added | 60,815 | $13M | 0.5% | 2026-Q2 |
| OneDigital Investment Advisors LLC trimmed | 58,723 | $13M | 0.5% | 2026-Q2 |
| Aspire Growth Partners LLC added | 58,292 | $13M | 0.5% | 2026-Q2 |
| CONNING INC. trimmed | 57,210 | $13M | 0.5% | 2026-Q2 |
| Garde Capital, Inc. added | 54,713 | $12M | 0.5% | 2026-Q2 |
| CLIFTONLARSONALLEN WEALTH ADVISORS, LLC added | 51,736 | $11M | 0.5% | 2026-Q2 |
| Summit Financial, LLC added | 50,408 | $11M | 0.4% | 2026-Q2 |
| Relyea Zuckerberg Hanson LLC trimmed | 49,919 | $11M | 0.4% | 2026-Q2 |
| Rockefeller Capital Management L.P. trimmed | 47,142 | $10M | 0.4% | 2026-Q2 |
| Composition Wealth, LLC trimmed | 46,170 | $10M | 0.4% | 2026-Q2 |
| EHRLICH FINANCIAL GROUP added | 45,811 | $10M | 0.4% | 2026-Q2 |
| First Bank & Trust | 45,762 | $10M | 0.4% | 2026-Q2 |
| STIFEL FINANCIAL CORP trimmed | 44,578 | $10M | 0.4% | 2026-Q2 |
| CARY STREET PARTNERS FINANCIAL LLC added | 44,578 | $10M | 0.4% | 2026-Q2 |
| Mariner, LLC trimmed | 43,980 | $10M | 0.4% | 2026-Q2 |
| MGO ONE SEVEN LLC trimmed | 43,783 | $10M | 0.4% | 2026-Q2 |
| &PARTNERS added | 42,907 | $9M | 0.4% | 2026-Q2 |
| Blue Trust, Inc. added | 41,824 | $9M | 0.4% | 2026-Q2 |
| Cerity Partners LLC added | 41,751 | $9M | 0.4% | 2026-Q2 |
| Connecticut Wealth Management, LLC trimmed | 41,084 | $9M | 0.4% | 2026-Q2 |
| Kestra Advisory Services, LLC trimmed | 40,214 | $9M | 0.4% | 2026-Q2 |
| PRUDENTIAL FINANCIAL INC trimmed | 37,860 | $8M | 0.3% | 2026-Q2 |
| FMR LLC added | 36,545 | $8M | 0.3% | 2026-Q2 |
| Mutual Advisors, LLC trimmed | 35,467 | $8M | 0.3% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC trimmed | 32,570 | $7M | 0.3% | 2026-Q2 |
| Keystone Financial Group added | 32,393 | $7M | 0.3% | 2026-Q2 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 31,545 | $7M | 0.3% | 2026-Q2 |
| Strategies Wealth Advisors, LLC added | 31,407 | $7M | 0.3% | 2026-Q2 |
| FLAGSHIP WEALTH ADVISORS, LLC added | 31,246 | $7M | 0.3% | 2026-Q2 |
| TRUIST FINANCIAL CORP trimmed | 30,465 | $7M | 0.3% | 2026-Q2 |
| Stratos Wealth Advisors, LLC trimmed | 29,469 | $6M | 0.3% | 2026-Q2 |
| MML INVESTORS SERVICES, LLC added | 28,296 | $6M | 0.3% | 2026-Q2 |
| MONETA GROUP INVESTMENT ADVISORS LLC trimmed | 27,850 | $6M | 0.2% | 2026-Q2 |
| Ramiah Investment Group added | 27,751 | $6M | 0.2% | 2026-Q2 |
| Fairscale Capital, LLC trimmed | 27,444 | $6M | 0.2% | 2026-Q2 |
| Hoxton Planning & Management, LLC added | 26,793 | $6M | 0.2% | 2026-Q2 |
| BLAIR WILLIAM & CO/IL added | 26,263 | $6M | 0.2% | 2026-Q2 |
| Avant Capital LLC trimmed | 25,452 | $6M | 0.2% | 2026-Q2 |
| Delta Wealth Advisors LLC added | 22,846 | $5M | 0.2% | 2026-Q2 |
| BROWN ADVISORY INC | 22,712 | $5M | 0.2% | 2026-Q2 |
| Caprock Group, LLC added | 21,862 | $5M | 0.2% | 2026-Q2 |
| FIFTH THIRD BANCORP trimmed | 20,411 | $4M | 0.2% | 2026-Q2 |
| BALANCED WEALTH GROUP LLC added | 20,118 | $4M | 0.2% | 2026-Q2 |
| Midwest Financial Network, LLC trimmed | 19,884 | $4M | 0.2% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed | 19,872 | $4M | 0.2% | 2026-Q2 |
| Farther Finance Advisors, LLC trimmed | 19,327 | $4M | 0.2% | 2026-Q2 |
| OneAscent Financial Services LLC new | 19,137 | $4M | 0.2% | 2026-Q2 |
| Beacon Pointe Advisors, LLC trimmed | 18,774 | $4M | 0.2% | 2026-Q2 |
| KEYBANK NATIONAL ASSOCIATION/OH trimmed | 18,090 | $4M | 0.2% | 2026-Q2 |
| First Bancorp, Inc /ME/ trimmed | 18,086 | $4M | 0.2% | 2026-Q2 |
| Valmark Advisers, Inc. trimmed | 18,059 | $4M | 0.2% | 2026-Q2 |
| BEACON FINANCIAL PLANNING, INC added | 17,824 | $4M | 0.2% | 2026-Q2 |
| WBH ADVISORY INC trimmed | 17,708 | $4M | 0.2% | 2026-Q2 |
| Allworth Financial LP trimmed | 17,320 | $4M | 0.2% | 2026-Q2 |
| IAMS WEALTH MANAGEMENT, LLC added | 17,063 | $4M | 0.2% | 2026-Q2 |
| North Star Investment Management Corp. trimmed | 16,499 | $4M | 0.1% | 2026-Q2 |
| FLAGSHIP HARBOR ADVISORS, LLC added | 16,257 | $4M | 0.1% | 2026-Q2 |
| LAZARD ASSET MANAGEMENT LLC trimmed | 15,798 | $3M | 0.1% | 2026-Q2 |
| ENCOMPASS WEALTH ADVISORS, LLC trimmed | 15,581 | $3M | 0.1% | 2026-Q2 |
| INSIGHT 2811, INC. added | 14,831 | $3M | 0.1% | 2026-Q2 |
| Constellation Investments, Inc. | 14,000 | $3M | 0.1% | 2026-Q2 |
| KINTRA WEALTH, LLC added | 13,558 | $3M | 0.1% | 2026-Q2 |
| Baird Financial Group, Inc. added | 13,330 | $3M | 0.1% | 2026-Q2 |
| Fifth Third Securities, Inc. added | 13,264 | $3M | 0.1% | 2026-Q2 |
| HFG Advisors, Inc. trimmed | 13,110 | $3M | 0.1% | 2026-Q2 |
| CAPTRUST FINANCIAL ADVISORS added | 12,571 | $3M | 0.1% | 2026-Q2 |
| MAI Capital Management added | 12,555 | $3M | 0.1% | 2026-Q2 |
| MERCER GLOBAL ADVISORS INC /ADV added | 12,553 | $3M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.