Who owns VOOG
Which tracked institutional funds hold VOOG, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See VOOG company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-08-17). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on VOOG is one-sided between 2026-Q1 and 2026-Q2: 244 added or opened and 41 trimmed or exited — on balance accumulating.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
VOOG’s largest tracked holder by dollar value, JPMORGAN CHASE & CO, sizes it at 0.1% of its own reported 13F book, while the median holder sizes it at 0.1% of theirs — a 0.1pp gap the other way — the median holder sizes VOOG more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in VOOG divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 722 tracked filers holding VOOG, 712 increased or opened the position and 92 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in VOOG between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 28
- J.W. COLE ADVISORS, INC.$15M
- Jump Financial, LLC$10M
- Elevation Capital Advisory, LLC$7M
- Ethos Financial Group, LLC$7M
- Diversify Advisory Services, LLC$4M
- PKS Advisory Services, LLC$4M
Full exits 27
- HighTower Advisors, LLC$38M
- Cambridge Investment Research Advisors, Inc.$32M
- Janney Montgomery Scott LLC$21M
- Coastline Complete Wealth LLC$14M
- Betterment LLC$14M
- PRUDENTIAL FINANCIAL INC$13M
Largest adds
- JPMORGAN CHASE & CO$226M
- BANK OF AMERICA CORP /DE/$116M
- MORGAN STANLEY$70M
- WELLS FARGO & COMPANY/MN$58M
- UBS Group AG$56M
- ENVESTNET ASSET MANAGEMENT INC$50M
Largest trims
- TWO SIGMA INVESTMENTS, LP$88M
- Mariner, LLC$17M
- CITADEL ADVISORS LLC$7M
- FIL Ltd$5M
- TUDOR INVESTMENT CORP ET AL$3M
- SUSQUEHANNA INTERNATIONAL GROUP, LLP$1M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| JPMORGAN CHASE & CO added | 13,235,446 | $1.1B | 19.8% | 2026-Q2 |
| MORGAN STANLEY added | 5,236,837 | $433M | 7.9% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ added | 4,643,540 | $384M | 7.0% | 2026-Q2 |
| UBS Group AG added | 3,753,568 | $310M | 5.7% | 2026-Q2 |
| LPL Financial LLC added | 3,295,310 | $272M | 5.0% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC added | 2,593,425 | $214M | 3.9% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC added | 1,888,763 | $156M | 2.9% | 2026-Q2 |
| TD PRIVATE CLIENT WEALTH LLC added | 1,715,087 | $142M | 2.6% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 1,632,640 | $135M | 2.5% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC added | 1,446,481 | $120M | 2.2% | 2026-Q2 |
| OSAIC HOLDINGS, INC. added | 1,174,283 | $97M | 1.8% | 2026-Q2 |
| Corient Private Wealth LP added | 1,083,431 | $90M | 1.6% | 2026-Q2 |
| Arista Wealth Management, LLC added | 1,054,603 | $87M | 1.6% | 2026-Q2 |
| Joel Isaacson & Co., LLC added | 908,664 | $75M | 1.4% | 2026-Q2 |
| Focus Partners Wealth added | 884,646 | $73M | 1.3% | 2026-Q2 |
| Equitable Holdings, Inc. added | 876,607 | $72M | 1.3% | 2026-Q2 |
| Shakespeare Wealth Management, LLC added | 839,154 | $69M | 1.3% | 2026-Q2 |
| Private Advisor Group, LLC added | 832,385 | $69M | 1.3% | 2026-Q2 |
| Cerity Partners LLC added | 711,922 | $59M | 1.1% | 2026-Q2 |
| Mariner, LLC added | 620,540 | $51M | 0.9% | 2026-Q2 |
| PETREDIS INVESTMENT ADVISORS LLC added | 564,186 | $47M | 0.9% | 2026-Q2 |
| Essex Financial Services, Inc. added | 534,985 | $44M | 0.8% | 2026-Q2 |
| Principle Wealth Partners LLC added | 515,413 | $43M | 0.8% | 2026-Q2 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO added | 492,640 | $41M | 0.7% | 2026-Q2 |
| Cetera Investment Advisers added | 458,376 | $38M | 0.7% | 2026-Q2 |
| JONES FINANCIAL COMPANIES LLLP added | 455,097 | $36M | 0.7% | 2026-Q2 |
| Apella Capital, LLC added | 445,787 | $36M | 0.7% | 2026-Q2 |
| ROYAL BANK OF CANADA added | 439,091 | $36M | 0.7% | 2026-Q2 |
| Wheelhouse Advisory Group LLC added | 383,497 | $32M | 0.6% | 2026-Q2 |
| Kropog Financial Group, LLC added | 374,994 | $31M | 0.6% | 2026-Q2 |
| Merit Financial Group, LLC added | 369,250 | $31M | 0.6% | 2026-Q2 |
| Connecticut Wealth Management, LLC added | 365,063 | $30M | 0.6% | 2026-Q2 |
| Kestra Advisory Services, LLC added | 363,150 | $30M | 0.6% | 2026-Q2 |
| Cornerstone Advisory, LLC added | 358,268 | $30M | 0.5% | 2026-Q2 |
| Modern Wealth Management, LLC added | 347,334 | $29M | 0.5% | 2026-Q2 |
| Steffes Financial, Ltd. added | 315,325 | $26M | 0.5% | 2026-Q2 |
| COMMONWEALTH EQUITY SERVICES, LLC added | 310,959 | $26M | 0.5% | 2026-Q2 |
| TRUIST FINANCIAL CORP added | 307,148 | $25M | 0.5% | 2026-Q2 |
| Quantinno Capital Management LP added | 299,972 | $25M | 0.5% | 2026-Q2 |
| Cerro Pacific Wealth Advisors LLC added | 287,480 | $24M | 0.4% | 2026-Q2 |
| MML INVESTORS SERVICES, LLC added | 284,264 | $23M | 0.4% | 2026-Q2 |
| Curry Webb Wealth Management LLC added | 283,598 | $23M | 0.4% | 2026-Q2 |
| FMR LLC added | 282,925 | $23M | 0.4% | 2026-Q2 |
| Composition Wealth, LLC added | 275,764 | $23M | 0.4% | 2026-Q2 |
| Sanctuary Advisors, LLC added | 275,423 | $23M | 0.4% | 2026-Q2 |
| Rockefeller Capital Management L.P. added | 275,067 | $23M | 0.4% | 2026-Q2 |
| ArchPoint Investors added | 272,490 | $23M | 0.4% | 2026-Q2 |
| Gotham Asset Management, LLC added | 270,459 | $22M | 0.4% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 261,936 | $22M | 0.4% | 2026-Q2 |
| Graves Light Lenhart Wealth, Inc. added | 258,813 | $21M | 0.4% | 2026-Q2 |
| Stordahl Capital Management, Inc. added | 249,986 | $21M | 0.4% | 2026-Q2 |
| FIL Ltd added | 241,531 | $20M | 0.4% | 2026-Q2 |
| Keystone Financial Services, LLC added | 235,173 | $19M | 0.4% | 2026-Q2 |
| Summit Financial, LLC added | 231,192 | $19M | 0.4% | 2026-Q2 |
| Larson Financial Group LLC added | 229,992 | $19M | 0.3% | 2026-Q2 |
| ENTRUST FINANCIAL LLC added | 218,895 | $18M | 0.3% | 2026-Q2 |
| Concurrent Investment Advisors, LLC added | 202,832 | $17M | 0.3% | 2026-Q2 |
| CONNING INC. added | 202,438 | $17M | 0.3% | 2026-Q2 |
| Atria Investments, Inc added | 200,080 | $17M | 0.3% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 199,789 | $17M | 0.3% | 2026-Q2 |
| US BANCORP \DE\ added | 187,546 | $15M | 0.3% | 2026-Q2 |
| RFG Holdings, Inc. added | 183,490 | $15M | 0.3% | 2026-Q2 |
| Fifth Third Securities, Inc. added | 182,671 | $15M | 0.3% | 2026-Q2 |
| J.W. COLE ADVISORS, INC. added | 181,189 | $15M | 0.3% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC added | 179,038 | $15M | 0.3% | 2026-Q2 |
| Mutual Advisors, LLC added | 178,969 | $15M | 0.3% | 2026-Q2 |
| Relyea Zuckerberg Hanson LLC added | 173,917 | $14M | 0.3% | 2026-Q2 |
| Caprock Group, LLC added | 160,980 | $13M | 0.2% | 2026-Q2 |
| Savant Capital, LLC added | 150,864 | $19M | 0.4% | 2026-Q2 |
| STIFEL FINANCIAL CORP added | 145,230 | $12M | 0.2% | 2026-Q2 |
| Creative Planning added | 139,803 | $12M | 0.2% | 2026-Q2 |
| Wealthspire Advisors, LLC added | 132,676 | $11M | 0.2% | 2026-Q2 |
| Magnus Financial Group LLC added | 128,749 | $11M | 0.2% | 2026-Q2 |
| Strategies Wealth Advisors, LLC added | 122,642 | $10M | 0.2% | 2026-Q2 |
| CITIZENS FINANCIAL GROUP INC/RI added | 119,599 | $10M | 0.2% | 2026-Q2 |
| COMPASS CAPITAL CORP /MA/ /ADV trimmed | 119,406 | $10M | 0.2% | 2026-Q2 |
| Cooper Financial Group added | 118,652 | $10M | 0.2% | 2026-Q2 |
| Jump Financial, LLC new | 118,044 | $10M | 0.2% | 2026-Q2 |
| COZAD ASSET MANAGEMENT INC added | 113,340 | $9M | 0.2% | 2026-Q2 |
| MGO ONE SEVEN LLC added | 106,156 | $9M | 0.2% | 2026-Q2 |
| EHRLICH FINANCIAL GROUP added | 105,549 | $9M | 0.2% | 2026-Q2 |
| Keystone Financial Group added | 104,576 | $9M | 0.2% | 2026-Q2 |
| Zhang Financial LLC added | 104,229 | $9M | 0.2% | 2026-Q2 |
| KEYBANK NATIONAL ASSOCIATION/OH added | 103,078 | $9M | 0.2% | 2026-Q2 |
| NewEdge Advisors, LLC added | 100,203 | $8M | 0.2% | 2026-Q2 |
| &PARTNERS added | 96,676 | $8M | 0.1% | 2026-Q2 |
| Ethos Financial Group, LLC added | 92,740 | $7M | 0.1% | 2026-Q2 |
| OneDigital Investment Advisors LLC added | 90,185 | $7M | 0.1% | 2026-Q2 |
| Brookstone Capital Management added | 90,047 | $7M | 0.1% | 2026-Q2 |
| Elevation Capital Advisory, LLC added | 88,695 | $7M | 0.1% | 2026-Q2 |
| MOSAIC FAMILY WEALTH PARTNERS, LLC added | 87,873 | $7M | 0.1% | 2026-Q2 |
| INVICTUS PRIVATE WEALTH, LLC added | 87,126 | $7M | 0.1% | 2026-Q2 |
| Valmark Advisers, Inc. added | 86,196 | $7M | 0.1% | 2026-Q2 |
| NORTHERN TRUST CORP added | 85,440 | $7M | 0.1% | 2026-Q2 |
| FIFTH THIRD BANCORP added | 81,495 | $7M | 0.1% | 2026-Q2 |
| Wealthfront Advisers LLC added | 81,250 | $7M | 0.1% | 2026-Q2 |
| INDEPENDENT FINANCIAL GROUP, LLC added | 78,167 | $6M | 0.1% | 2026-Q2 |
| ENCOMPASS WEALTH ADVISORS, LLC added | 75,745 | $6M | 0.1% | 2026-Q2 |
| ABSOLUTE CAPITAL MANAGEMENT, LLC added | 74,529 | $6M | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 21,521 | $9M | 0.2% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.