Who owns VANGUARD DIVIDEND APPRECIATION INDEX FUND (VIG)
Which tracked institutional funds hold VIG, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See VIG company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-08-19). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on VIG is one-sided between 2026-Q1 and 2026-Q2: 902 added or opened and 196 trimmed or exited — on balance accumulating.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
VIG’s largest tracked holder by dollar value, BANK OF AMERICA CORP /DE/, sizes it at 0.3% of its own reported 13F book, while the median holder sizes it at 0.6% of theirs — a 0.2pp gap the other way — the median holder sizes VIG more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in VIG divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 2516 tracked filers holding VIG, 1185 increased or opened the position and 1112 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in VIG between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 55
- NewEdge Advisors, LLC$78M
- Old Mission Investment Co LLC$47M
- McCarthy Asset Management, Inc.$29M
- Markowski Investments$25M
- IFG Advisory, LLC$25M
- J.W. COLE ADVISORS, INC.$24M
Full exits 107
- HighTower Advisors, LLC$506M
- Cambridge Investment Research Advisors, Inc.$184M
- Janney Montgomery Scott LLC$126M
- PARK AVENUE SECURITIES LLC$74M
- Evensky & Katz LLC$56M
- EVOKE WEALTH, LLC$39M
Largest adds
- BANK OF AMERICA CORP /DE/$392M
- MORGAN STANLEY$327M
- Wealthfront Advisers LLC$306M
- RAYMOND JAMES FINANCIAL INC$276M
- Vanguard Global Advisers, LLC$239M
- LPL Financial LLC$182M
Largest trims
- Independent Advisor Alliance$81M
- True Link Financial Advisors, LLC$59M
- Horizon Investments, LLC$41M
- Stokes Family Office, LLC$17M
- Macco Financial Group, Inc.$12M
- Enclave Advisors LLC$12M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BANK OF AMERICA CORP /DE/ trimmed | 21,358,826 | $5.1B | 13.0% | 2026-Q2 |
| MORGAN STANLEY added | 13,212,733 | $3.1B | 8.0% | 2026-Q2 |
| Vanguard Global Advisers, LLC added | 10,667,534 | $2.5B | 6.5% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN trimmed | 10,056,282 | $2.4B | 6.1% | 2026-Q2 |
| Wealthfront Advisers LLC added | 9,471,819 | $2.2B | 5.8% | 2026-Q2 |
| LPL Financial LLC added | 7,131,746 | $1.7B | 4.3% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC added | 6,364,215 | $1.5B | 3.9% | 2026-Q2 |
| UBS Group AG trimmed | 6,245,312 | $1.5B | 3.8% | 2026-Q2 |
| HB Wealth Management, LLC added | 5,857,815 | $1.4B | 3.5% | 2026-Q2 |
| ROYAL BANK OF CANADA added | 4,179,545 | $989M | 2.5% | 2026-Q2 |
| JPMORGAN CHASE & CO trimmed | 3,194,824 | $754M | 1.9% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC added | 2,577,266 | $610M | 1.6% | 2026-Q2 |
| JONES FINANCIAL COMPANIES LLLP added | 2,318,930 | $544M | 1.4% | 2026-Q2 |
| PRUDENTIAL FINANCIAL INC trimmed | 2,313,712 | $547M | 1.4% | 2026-Q2 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 2,302,544 | $545M | 1.4% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 2,300,589 | $544M | 1.4% | 2026-Q2 |
| SIGNATUREFD, LLC added | 2,283,297 | $540M | 1.4% | 2026-Q2 |
| OSAIC HOLDINGS, INC. added | 2,237,985 | $530M | 1.4% | 2026-Q2 |
| Modera Wealth Management, LLC added | 1,659,600 | $393M | 1.0% | 2026-Q2 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO trimmed | 1,519,922 | $360M | 0.9% | 2026-Q2 |
| Corient Private Wealth LP trimmed | 1,508,264 | $357M | 0.9% | 2026-Q2 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE added | 1,506,493 | $193M | 0.5% | 2026-Q2 |
| Joel Isaacson & Co., LLC added | 1,371,589 | $325M | 0.8% | 2026-Q2 |
| Waverly Advisors, LLC added | 1,371,321 | $324M | 0.8% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC added | 1,346,092 | $320M | 0.8% | 2026-Q2 |
| Cetera Investment Advisers added | 1,285,097 | $304M | 0.8% | 2026-Q2 |
| Mariner, LLC trimmed | 1,241,734 | $294M | 0.8% | 2026-Q2 |
| MAI Capital Management added | 1,238,223 | $293M | 0.8% | 2026-Q2 |
| CAPTRUST FINANCIAL ADVISORS added | 1,237,628 | $293M | 0.8% | 2026-Q2 |
| Howard Capital Management, LLC trimmed | 1,201,957 | $284M | 0.7% | 2026-Q2 |
| Creative Planning trimmed | 1,196,126 | $283M | 0.7% | 2026-Q2 |
| STIFEL FINANCIAL CORP added | 1,046,300 | $248M | 0.6% | 2026-Q2 |
| DAVENPORT & Co LLC added | 992,810 | $235M | 0.6% | 2026-Q2 |
| Confluence Wealth Services, Inc. added | 989,945 | $234M | 0.6% | 2026-Q2 |
| Cerity Partners LLC added | 988,361 | $234M | 0.6% | 2026-Q2 |
| BROWN ADVISORY INC trimmed | 983,479 | $233M | 0.6% | 2026-Q2 |
| ASPIRIANT, LLC trimmed | 955,047 | $226M | 0.6% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 948,167 | $224M | 0.6% | 2026-Q2 |
| Rockefeller Capital Management L.P. added | 840,863 | $199M | 0.5% | 2026-Q2 |
| TRUIST FINANCIAL CORP trimmed | 809,037 | $191M | 0.5% | 2026-Q2 |
| Cresset Asset Management, LLC added | 780,274 | $185M | 0.5% | 2026-Q2 |
| Robertson Stephens Wealth Management, LLC added | 768,127 | $182M | 0.5% | 2026-Q2 |
| Nicholas Hoffman & Company, LLC. added | 751,455 | $178M | 0.5% | 2026-Q2 |
| Diversified Enterprises, LLC added | 719,567 | $170M | 0.4% | 2026-Q2 |
| BLAIR WILLIAM & CO/IL added | 718,567 | $170M | 0.4% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 703,627 | $166M | 0.4% | 2026-Q2 |
| Kestra Advisory Services, LLC added | 701,711 | $166M | 0.4% | 2026-Q2 |
| Focus Partners Wealth added | 700,902 | $166M | 0.4% | 2026-Q2 |
| BANK OF MONTREAL /CAN/ trimmed | 682,120 | $161M | 0.4% | 2026-Q2 |
| Baird Financial Group, Inc. added | 636,627 | $151M | 0.4% | 2026-Q2 |
| &PARTNERS added | 607,172 | $144M | 0.4% | 2026-Q2 |
| Private Advisor Group, LLC added | 597,388 | $141M | 0.4% | 2026-Q2 |
| MERCER GLOBAL ADVISORS INC /ADV added | 591,708 | $140M | 0.4% | 2026-Q2 |
| MML INVESTORS SERVICES, LLC added | 581,667 | $138M | 0.4% | 2026-Q2 |
| FIFTH THIRD BANCORP trimmed | 566,771 | $134M | 0.3% | 2026-Q2 |
| TRUST POINT INC. trimmed | 556,557 | $132M | 0.3% | 2026-Q2 |
| GLENMEDE TRUST CO NA trimmed | 546,238 | $129M | 0.3% | 2026-Q2 |
| FMR LLC added | 527,214 | $125M | 0.3% | 2026-Q2 |
| Sanctuary Advisors, LLC added | 502,877 | $119M | 0.3% | 2026-Q2 |
| Beacon Pointe Advisors, LLC added | 501,401 | $119M | 0.3% | 2026-Q2 |
| Steward Partners Investment Advisory, LLC added | 496,181 | $117M | 0.3% | 2026-Q2 |
| TD PRIVATE CLIENT WEALTH LLC trimmed | 445,642 | $105M | 0.3% | 2026-Q2 |
| 360 Financial, Inc. added | 423,147 | $100M | 0.3% | 2026-Q2 |
| PNC Financial Services Group, Inc. added | 423,010 | $100M | 0.3% | 2026-Q2 |
| Haverford Trust Co trimmed | 396,730 | $94M | 0.2% | 2026-Q2 |
| FRANKLIN RESOURCES INC added | 371,880 | $88M | 0.2% | 2026-Q2 |
| Sequoia Financial Advisors, LLC added | 371,405 | $88M | 0.2% | 2026-Q2 |
| IEQ CAPITAL, LLC trimmed | 368,338 | $87M | 0.2% | 2026-Q2 |
| Brookstone Capital Management added | 362,292 | $86M | 0.2% | 2026-Q2 |
| Systematic Alpha Investments, LLC | 353,000 | $84M | 0.2% | 2026-Q2 |
| RWA WEALTH PARTNERS, LLC added | 339,068 | $80M | 0.2% | 2026-Q2 |
| Hubbell Strickland Wealth Management, LLC trimmed | 338,905 | $80M | 0.2% | 2026-Q2 |
| Baltimore-Washington Financial Advisors, Inc. added | 336,751 | $80M | 0.2% | 2026-Q2 |
| NewEdge Advisors, LLC trimmed | 330,832 | $78M | 0.2% | 2026-Q2 |
| Performance Wealth Partners, LLC added | 323,157 | $76M | 0.2% | 2026-Q2 |
| US BANCORP \DE\ added | 321,033 | $76M | 0.2% | 2026-Q2 |
| WELLINGTON MANAGEMENT GROUP LLP trimmed | 303,630 | $72M | 0.2% | 2026-Q2 |
| Equitable Holdings, Inc. trimmed | 301,234 | $71M | 0.2% | 2026-Q2 |
| Vise Technologies, Inc. added | 300,872 | $71M | 0.2% | 2026-Q2 |
| Paragon Capital Management Ltd trimmed | 295,185 | $70M | 0.2% | 2026-Q2 |
| PDS Planning, Inc added | 293,378 | $69M | 0.2% | 2026-Q2 |
| Advisor OS, LLC added | 282,286 | $67M | 0.2% | 2026-Q2 |
| Berkshire Money Management, Inc. trimmed | 278,890 | $66M | 0.2% | 2026-Q2 |
| MJP ASSOCIATES INC /ADV added | 273,439 | $65M | 0.2% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 257,239 | $61M | 0.2% | 2026-Q2 |
| Wealth Architects, LLC added | 256,927 | $61M | 0.2% | 2026-Q2 |
| Provenance Wealth Advisors, LLC trimmed | 254,170 | $60M | 0.2% | 2026-Q2 |
| Stokes Family Office, LLC trimmed | 248,453 | $59M | 0.2% | 2026-Q2 |
| Quantinno Capital Management LP added | 248,110 | $59M | 0.2% | 2026-Q2 |
| D.A. DAVIDSON & CO. trimmed | 243,915 | $58M | 0.1% | 2026-Q2 |
| GLOBALT Investments LLC / GA trimmed | 239,042 | $57M | 0.1% | 2026-Q2 |
| Noble Family Wealth, LLC added | 235,981 | $56M | 0.1% | 2026-Q2 |
| Concurrent Investment Advisors, LLC added | 235,116 | $56M | 0.1% | 2026-Q2 |
| FOUNDERS FINANCIAL SECURITIES LLC added | 232,260 | $55M | 0.1% | 2026-Q2 |
| Intellus Advisors LLC added | 227,409 | $54M | 0.1% | 2026-Q2 |
| Principle Wealth Partners LLC trimmed | 226,788 | $54M | 0.1% | 2026-Q2 |
| Horizon Investments, LLC trimmed | 225,476 | $53M | 0.1% | 2026-Q2 |
| ECLECTIC ASSOCIATES INC /ADV added | 224,918 | $53M | 0.1% | 2026-Q2 |
| New England Private Wealth Advisors LLC trimmed | 219,810 | $52M | 0.1% | 2026-Q2 |
| NORTHERN TRUST CORP trimmed | 219,803 | $52M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.