Who owns VANGUARD DIVIDEND APPRECIATION INDEX FUND (VIG)
Which tracked institutional funds hold VIG, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See VIG company fundamentals →
Ownership as of the 2026-Q1 13F filings (latest filed 2026-05-26). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on VIG is one-sided between 2026-Q1 and 2026-Q2: 6 added or opened and 1726 trimmed or exited — on balance reducing.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
VIG’s largest tracked holder by dollar value, BANK OF AMERICA CORP /DE/, sizes it at 0.3% of its own reported 13F book, while the median holder sizes it at 0.6% of theirs — a 0.2pp gap the other way — the median holder sizes VIG more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in VIG divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 2503 tracked filers holding VIG, 1109 increased or opened the position and 1081 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in VIG between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 2
- MARSHALL WACE, LLP$946K
- BALYASNY ASSET MANAGEMENT L.P.$790K
Full exits 1723
- BANK OF AMERICA CORP /DE/$4.7B
- MORGAN STANLEY$2.8B
- WELLS FARGO & COMPANY/MN$2.3B
- Vanguard Global Advisers, LLC$2.3B
- Wealthfront Advisers LLC$1.9B
- LPL Financial LLC$1.5B
Largest adds
- FMR LLC$18M
- AQR CAPITAL MANAGEMENT LLC$14M
- BlackRock, Inc.$4M
- WELLINGTON MANAGEMENT GROUP LLP$2M
Largest trims
- CITADEL ADVISORS LLC$8M
- TUDOR INVESTMENT CORP ET AL$6M
- RENAISSANCE TECHNOLOGIES LLC$346K
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BANK OF AMERICA CORP /DE/ trimmed | 21,677,879 | $4.7B | 12.2% | 2026-Q1 |
| MORGAN STANLEY added | 13,018,448 | $2.8B | 7.3% | 2026-Q1 |
| WELLS FARGO & COMPANY/MN trimmed | 10,790,756 | $2.3B | 6.1% | 2026-Q1 |
| Vanguard Global Advisers, LLC new | 10,627,842 | $2.3B | 6.0% | 2026-Q1 |
| Wealthfront Advisers LLC trimmed | 8,997,146 | $1.9B | 5.1% | 2026-Q1 |
| LPL Financial LLC added | 7,002,475 | $1.5B | 3.9% | 2026-Q1 |
| UBS Group AG added | 6,330,804 | $1.4B | 3.6% | 2026-Q1 |
| RAYMOND JAMES FINANCIAL INC added | 5,720,946 | $1.2B | 3.2% | 2026-Q1 |
| HB Wealth Management, LLC added | 5,763,602 | $1.2B | 3.2% | 2026-Q1 |
| ROYAL BANK OF CANADA trimmed | 4,141,560 | $891M | 2.3% | 2026-Q1 |
| JPMORGAN CHASE & CO trimmed | 3,195,623 | $673M | 1.8% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC added | 2,496,901 | $537M | 1.4% | 2026-Q1 |
| PRUDENTIAL FINANCIAL INC trimmed | 2,487,625 | $535M | 1.4% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC trimmed | 2,446,374 | $526M | 1.4% | 2026-Q1 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 2,374,070 | $511M | 1.3% | 2026-Q1 |
| HighTower Advisors, LLC trimmed | 2,351,156 | $506M | 1.3% | 2026-Q1 |
| SIGNATUREFD, LLC added | 2,203,257 | $474M | 1.2% | 2026-Q1 |
| JONES FINANCIAL COMPANIES LLLP added | 2,055,747 | $433M | 1.1% | 2026-Q1 |
| OSAIC HOLDINGS, INC. added | 1,954,312 | $420M | 1.1% | 2026-Q1 |
| Modera Wealth Management, LLC added | 1,612,753 | $347M | 0.9% | 2026-Q1 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO added | 1,587,592 | $341M | 0.9% | 2026-Q1 |
| Corient Private Wealth LLC added | 1,544,410 | $328M | 0.9% | 2026-Q1 |
| Mariner, LLC trimmed | 1,363,406 | $293M | 0.8% | 2026-Q1 |
| Joel Isaacson & Co., LLC added | 1,349,051 | $290M | 0.8% | 2026-Q1 |
| Waverly Advisors, LLC added | 1,254,222 | $270M | 0.7% | 2026-Q1 |
| CAPTRUST FINANCIAL ADVISORS added | 1,231,858 | $265M | 0.7% | 2026-Q1 |
| Creative Planning added | 1,204,922 | $259M | 0.7% | 2026-Q1 |
| Howard Capital Management Inc. trimmed | 1,201,982 | $258M | 0.7% | 2026-Q1 |
| Cetera Investment Advisers trimmed | 1,173,338 | $252M | 0.7% | 2026-Q1 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed | 1,147,118 | $248M | 0.6% | 2026-Q1 |
| STIFEL FINANCIAL CORP trimmed | 1,035,284 | $223M | 0.6% | 2026-Q1 |
| BROWN ADVISORY INC added | 986,330 | $212M | 0.6% | 2026-Q1 |
| MAI Capital Management trimmed | 976,020 | $210M | 0.6% | 2026-Q1 |
| Bank of New York Mellon Corp trimmed | 965,770 | $208M | 0.5% | 2026-Q1 |
| ASPIRIANT, LLC added | 955,149 | $205M | 0.5% | 2026-Q1 |
| Cerity Partners LLC added | 933,619 | $201M | 0.5% | 2026-Q1 |
| Cambridge Investment Research Advisors, Inc. trimmed | 854,916 | $184M | 0.5% | 2026-Q1 |
| DAVENPORT & Co LLC added | 853,798 | $184M | 0.5% | 2026-Q1 |
| TRUIST FINANCIAL CORP trimmed | 831,224 | $179M | 0.5% | 2026-Q1 |
| Rockefeller Capital Management L.P. trimmed | 824,486 | $177M | 0.5% | 2026-Q1 |
| Confluence Wealth Services, Inc. added | 816,946 | $176M | 0.5% | 2026-Q1 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE trimmed | 791,019 | $170M | 0.4% | 2026-Q1 |
| Cresset Asset Management, LLC trimmed | 765,784 | $165M | 0.4% | 2026-Q1 |
| Nicholas Hoffman & Company, LLC. added | 750,651 | $161M | 0.4% | 2026-Q1 |
| Robertson Stephens Wealth Management, LLC added | 717,344 | $154M | 0.4% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC trimmed | 698,249 | $150M | 0.4% | 2026-Q1 |
| Diversified Enterprises, LLC added | 690,306 | $148M | 0.4% | 2026-Q1 |
| Focus Partners Wealth trimmed | 688,702 | $148M | 0.4% | 2026-Q1 |
| BLAIR WILLIAM & CO/IL added | 687,771 | $148M | 0.4% | 2026-Q1 |
| BANK OF MONTREAL /CAN/ trimmed | 686,798 | $148M | 0.4% | 2026-Q1 |
| Baird Financial Group, Inc. trimmed | 623,599 | $134M | 0.4% | 2026-Q1 |
| Private Advisor Group, LLC trimmed | 593,665 | $128M | 0.3% | 2026-Q1 |
| Janney Montgomery Scott LLC added | 585,802 | $126M | 0.3% | 2026-Q1 |
| MERCER GLOBAL ADVISORS INC /ADV trimmed | 585,433 | $126M | 0.3% | 2026-Q1 |
| FIFTH THIRD BANCORP added | 584,358 | $126M | 0.3% | 2026-Q1 |
| Kestra Advisory Services, LLC added | 584,269 | $126M | 0.3% | 2026-Q1 |
| FMR LLC added | 527,214 | $125M | 0.3% | 2026-Q2 |
| &PARTNERS trimmed | 570,781 | $123M | 0.3% | 2026-Q1 |
| TRUST POINT INC. trimmed | 565,259 | $122M | 0.3% | 2026-Q1 |
| GLENMEDE TRUST CO NA trimmed | 564,446 | $121M | 0.3% | 2026-Q1 |
| MML INVESTORS SERVICES, LLC trimmed | 493,250 | $106M | 0.3% | 2026-Q1 |
| Steward Partners Investment Advisory, LLC added | 492,749 | $106M | 0.3% | 2026-Q1 |
| Sanctuary Advisors, LLC added | 490,072 | $105M | 0.3% | 2026-Q1 |
| TD PRIVATE CLIENT WEALTH LLC trimmed | 467,630 | $101M | 0.3% | 2026-Q1 |
| Horizon Investments, LLC added | 439,388 | $94M | 0.2% | 2026-Q1 |
| PNC FINANCIAL SERVICES GROUP, INC. added | 407,537 | $88M | 0.2% | 2026-Q1 |
| Haverford Trust Co trimmed | 402,828 | $87M | 0.2% | 2026-Q1 |
| 360 Financial, Inc. added | 396,679 | $85M | 0.2% | 2026-Q1 |
| Independent Advisor Alliance added | 388,720 | $84M | 0.2% | 2026-Q1 |
| Beacon Pointe Advisors, LLC added | 378,858 | $81M | 0.2% | 2026-Q1 |
| IEQ CAPITAL, LLC added | 374,469 | $81M | 0.2% | 2026-Q1 |
| Sequoia Financial Advisors, LLC added | 361,475 | $78M | 0.2% | 2026-Q1 |
| FRANKLIN RESOURCES INC trimmed | 359,954 | $77M | 0.2% | 2026-Q1 |
| Stokes Family Office, LLC added | 354,083 | $76M | 0.2% | 2026-Q1 |
| Systematic Alpha Investments, LLC | 353,000 | $76M | 0.2% | 2026-Q1 |
| PARK AVENUE SECURITIES LLC added | 346,034 | $74M | 0.2% | 2026-Q1 |
| Hubbell Strickland Wealth Management, LLC trimmed | 342,517 | $74M | 0.2% | 2026-Q1 |
| Brookstone Capital Management added | 339,829 | $73M | 0.2% | 2026-Q1 |
| WELLINGTON MANAGEMENT GROUP LLP trimmed | 303,630 | $72M | 0.2% | 2026-Q2 |
| Baltimore-Washington Financial Advisors, Inc. added | 326,377 | $70M | 0.2% | 2026-Q1 |
| US BANCORP \DE\ added | 319,901 | $69M | 0.2% | 2026-Q1 |
| Equitable Holdings, Inc. added | 313,122 | $69M | 0.2% | 2026-Q1 |
| Performance Wealth Partners, LLC added | 317,389 | $68M | 0.2% | 2026-Q1 |
| RWA WEALTH PARTNERS, LLC added | 313,729 | $67M | 0.2% | 2026-Q1 |
| Paragon Capital Management Ltd trimmed | 302,201 | $65M | 0.2% | 2026-Q1 |
| PDS Planning, Inc added | 283,210 | $61M | 0.2% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC added | 257,239 | $61M | 0.2% | 2026-Q2 |
| Berkshire Money Management, Inc. trimmed | 279,611 | $60M | 0.2% | 2026-Q1 |
| Advisor OS, LLC trimmed | 276,339 | $59M | 0.2% | 2026-Q1 |
| True Link Financial Advisors, LLC added | 273,431 | $59M | 0.2% | 2026-Q1 |
| MJP ASSOCIATES INC /ADV trimmed | 268,372 | $58M | 0.2% | 2026-Q1 |
| Evensky & Katz LLC added | 261,326 | $56M | 0.1% | 2026-Q1 |
| Provenance Wealth Advisors, LLC trimmed | 255,450 | $55M | 0.1% | 2026-Q1 |
| Wealth Architects, LLC added | 251,254 | $54M | 0.1% | 2026-Q1 |
| Enclave Advisors LLC trimmed | 246,907 | $53M | 0.1% | 2026-Q1 |
| VANGUARD GROUP INC added | 10,690,700 | $2.3B | 6.2% | 2025-Q4 stale |
| Northeast Financial Consultants Inc added | 645,156 | $132M | 0.3% | 2025-Q2 stale |
| Glenmede Investment Management, LP trimmed | 572,698 | $124M | 0.3% | 2025-Q3 stale |
| NewEdge Advisors, LLC added | 356,184 | $78M | 0.2% | 2025-Q4 stale |
| CW Advisors, LLC added | 346,053 | $71M | 0.2% | 2025-Q2 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.