Who owns ULTA (ULTA)
Which tracked institutional funds hold ULTA, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See ULTA company fundamentals →
Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
146 tracked funds added or opened ULTA while 420 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
ULTA’s largest tracked holder by dollar value, VANGUARD GROUP INC, sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.1% of theirs — a 0.0pp gap the other way — the median holder sizes ULTA more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in ULTA divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 1090 tracked filers holding ULTA, 517 increased or opened the position and 563 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in ULTA between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 48
- VANGUARD CAPITAL MANAGEMENT LLC$1.5B
- VANGUARD PORTFOLIO MANAGEMENT LLC$1.0B
- VANGUARD FIDUCIARY TRUST CO$131M
- Cartenna Capital, LP$85M
- Vanguard Global Advisers, LLC$51M
- VANGUARD ASSET MANAGEMENT, Ltd$41M
Full exits 71
- VANGUARD GROUP INC$3.2B
- 1832 Asset Management L.P.$140M
- Shellback Capital, LP$55M
- VIRGINIA RETIREMENT SYSTEMS ET Al$48M
- Freestone Grove Partners LP$38M
- CIBC Private Wealth Group LLC$33M
Largest adds
- Sanders Capital, LLC$233M
- T. Rowe Price Investment Management, Inc.$121M
- AQR CAPITAL MANAGEMENT LLC$81M
- ALLIANCEBERNSTEIN L.P.$67M
- Qube Research & Technologies Ltd$61M
- ADAGE CAPITAL PARTNERS GP, L.L.C.$57M
Largest trims
- BlackRock, Inc.$778M
- MARSHALL WACE, LLP$289M
- NORGES BANK$221M
- AGF MANAGEMENT LTD$212M
- STATE STREET CORP$179M
- Invesco Ltd.$152M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. trimmed | 3,264,246 | $1.7B | 7.8% | 2026-Q1 |
| VANGUARD CAPITAL MANAGEMENT LLC new | 2,884,415 | $1.5B | 6.9% | 2026-Q1 |
| STATE STREET CORP trimmed | 2,002,587 | $1.0B | 4.8% | 2026-Q1 |
| VANGUARD PORTFOLIO MANAGEMENT LLC new | 1,960,042 | $1.0B | 4.7% | 2026-Q1 |
| Sanders Capital, LLC added | 1,908,139 | $997M | 4.6% | 2026-Q1 |
| GEODE CAPITAL MANAGEMENT, LLC added | 1,272,627 | $663M | 3.0% | 2026-Q1 |
| MORGAN STANLEY added | 1,120,044 | $585M | 2.7% | 2026-Q1 |
| JPMORGAN CHASE & CO added | 1,104,673 | $563M | 2.6% | 2026-Q1 |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 983,679 | $514M | 2.4% | 2026-Q1 |
| T. Rowe Price Investment Management, Inc. added | 970,396 | $507M | 2.3% | 2026-Q1 |
| Invesco Ltd. trimmed | 709,848 | $371M | 1.7% | 2026-Q1 |
| FRANKLIN RESOURCES INC trimmed | 628,540 | $329M | 1.5% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ added | 598,104 | $313M | 1.4% | 2026-Q1 |
| NORTHERN TRUST CORP trimmed | 558,895 | $292M | 1.3% | 2026-Q1 |
| Swedbank AB trimmed | 533,655 | $279M | 1.3% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC added | 504,667 | $261M | 1.2% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC trimmed | 494,623 | $259M | 1.2% | 2026-Q1 |
| DIMENSIONAL FUND ADVISORS LP added | 493,209 | $258M | 1.2% | 2026-Q1 |
| Amundi added | 476,481 | $249M | 1.1% | 2026-Q1 |
| Alyeska Investment Group, L.P. added | 472,672 | $247M | 1.1% | 2026-Q1 |
| NORGES BANK trimmed | 573,488 | $210M | 1.0% | 2026-Q1 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC trimmed | 392,881 | $205M | 0.9% | 2026-Q1 |
| Robeco Institutional Asset Management B.V. added | 362,576 | $190M | 0.9% | 2026-Q1 |
| Legal & General Group Plc trimmed | 350,765 | $183M | 0.8% | 2026-Q1 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 348,277 | $182M | 0.8% | 2026-Q1 |
| TD Asset Management Inc trimmed | 322,401 | $169M | 0.8% | 2026-Q1 |
| UBS Group AG trimmed | 282,691 | $148M | 0.7% | 2026-Q1 |
| Caisse de depot et placement du Quebec trimmed | 280,771 | $147M | 0.7% | 2026-Q1 |
| DEUTSCHE BANK AG\ trimmed | 255,180 | $133M | 0.6% | 2026-Q1 |
| VANGUARD FIDUCIARY TRUST CO new | 251,137 | $131M | 0.6% | 2026-Q1 |
| Bank of New York Mellon Corp trimmed | 251,119 | $131M | 0.6% | 2026-Q1 |
| Qube Research & Technologies Ltd added | 250,748 | $131M | 0.6% | 2026-Q1 |
| ALLIANCEBERNSTEIN L.P. added | 205,833 | $125M | 0.6% | 2026-Q1 |
| Alecta Tjanstepension Omsesidigt trimmed | 222,505 | $116M | 0.5% | 2026-Q1 |
| WELLS FARGO & COMPANY/MN trimmed | 222,172 | $116M | 0.5% | 2026-Q1 |
| FEDERATED HERMES, INC. added | 219,985 | $115M | 0.5% | 2026-Q1 |
| Epoch Investment Partners, Inc. trimmed | 213,761 | $112M | 0.5% | 2026-Q1 |
| Pictet Asset Management Holding SA trimmed | 213,520 | $112M | 0.5% | 2026-Q1 |
| DekaBank Deutsche Girozentrale | 209,415 | $109M | 0.5% | 2026-Q1 |
| Universal- Beteiligungs- und Servicegesellschaft mbH trimmed | 192,870 | $101M | 0.5% | 2026-Q1 |
| AMERICAN CENTURY COMPANIES INC added | 185,758 | $97M | 0.4% | 2026-Q1 |
| BNP PARIBAS FINANCIAL MARKETS added | 183,469 | $96M | 0.4% | 2026-Q1 |
| ADAGE CAPITAL PARTNERS GP, L.L.C. added | 176,752 | $92M | 0.4% | 2026-Q1 |
| Nuveen, LLC trimmed | 168,158 | $88M | 0.4% | 2026-Q1 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. added | 166,443 | $87M | 0.4% | 2026-Q1 |
| Cartenna Capital, LP added | 162,500 | $85M | 0.4% | 2026-Q1 |
| Russell Investments Group, Ltd. added | 160,443 | $84M | 0.4% | 2026-Q1 |
| Quantinno Capital Management LP added | 156,258 | $82M | 0.4% | 2026-Q1 |
| Thrivent Financial for Lutherans added | 155,466 | $81M | 0.4% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC trimmed | 152,734 | $80M | 0.4% | 2026-Q1 |
| SUMMITRY LLC trimmed | 149,349 | $78M | 0.4% | 2026-Q1 |
| BARCLAYS PLC trimmed | 148,232 | $77M | 0.4% | 2026-Q1 |
| HSBC HOLDINGS PLC added | 147,895 | $77M | 0.4% | 2026-Q1 |
| D. E. Shaw & Co., Inc. trimmed | 145,924 | $76M | 0.4% | 2026-Q1 |
| EARNEST PARTNERS LLC trimmed | 142,526 | $74M | 0.3% | 2026-Q1 |
| ROYAL BANK OF CANADA added | 136,174 | $71M | 0.3% | 2026-Q1 |
| Swiss National Bank added | 130,200 | $68M | 0.3% | 2026-Q1 |
| Smead Capital Management, Inc. trimmed | 124,895 | $65M | 0.3% | 2026-Q1 |
| Zurich Insurance Group Ltd/FI added | 122,796 | $64M | 0.3% | 2026-Q1 |
| Allianz Asset Management GmbH added | 122,109 | $64M | 0.3% | 2026-Q1 |
| Rathbones Group PLC added | 116,394 | $61M | 0.3% | 2026-Q1 |
| HUNTINGTON NATIONAL BANK added | 114,591 | $60M | 0.3% | 2026-Q1 |
| KEYBANK NATIONAL ASSOCIATION/OH trimmed | 108,285 | $57M | 0.3% | 2026-Q1 |
| Mitsubishi UFJ Asset Management Co., Ltd. added | 107,936 | $56M | 0.3% | 2026-Q1 |
| National Pension Service added | 107,553 | $56M | 0.3% | 2026-Q1 |
| BANK OF MONTREAL /CAN/ trimmed | 106,923 | $56M | 0.3% | 2026-Q1 |
| Gotham Asset Management, LLC added | 106,746 | $56M | 0.3% | 2026-Q1 |
| CANADA PENSION PLAN INVESTMENT BOARD added | 105,683 | $55M | 0.3% | 2026-Q1 |
| VICTORY CAPITAL MANAGEMENT INC trimmed | 105,388 | $55M | 0.3% | 2026-Q1 |
| NORDEA INVESTMENT MANAGEMENT AB added | 106,333 | $55M | 0.3% | 2026-Q1 |
| AMI ASSET MANAGEMENT CORP trimmed | 104,201 | $54M | 0.3% | 2026-Q1 |
| Sumitomo Mitsui Trust Group, Inc. trimmed | 104,190 | $54M | 0.3% | 2026-Q1 |
| NEUBERGER BERMAN GROUP LLC added | 99,216 | $52M | 0.2% | 2026-Q1 |
| CITADEL ADVISORS LLC trimmed | 98,979 | $52M | 0.2% | 2026-Q1 |
| Vanguard Global Advisers, LLC new | 97,446 | $51M | 0.2% | 2026-Q1 |
| SEI INVESTMENTS CO added | 96,691 | $51M | 0.2% | 2026-Q1 |
| GLENMEDE TRUST CO NA trimmed | 92,148 | $48M | 0.2% | 2026-Q1 |
| California Public Employees Retirement System added | 91,187 | $48M | 0.2% | 2026-Q1 |
| Squarepoint Ops LLC trimmed | 90,098 | $47M | 0.2% | 2026-Q1 |
| JONES FINANCIAL COMPANIES LLLP added | 89,729 | $46M | 0.2% | 2026-Q1 |
| OSSIAM added | 87,651 | $46M | 0.2% | 2026-Q1 |
| Zuckerman Investment Group, LLC trimmed | 87,240 | $46M | 0.2% | 2026-Q1 |
| CITIGROUP INC added | 86,708 | $45M | 0.2% | 2026-Q1 |
| EFG International AG trimmed | 83,816 | $44M | 0.2% | 2026-Q1 |
| RHUMBLINE ADVISERS trimmed | 83,151 | $43M | 0.2% | 2026-Q1 |
| Allspring Global Investments Holdings, LLC trimmed | 77,391 | $42M | 0.2% | 2026-Q1 |
| VANGUARD ASSET MANAGEMENT, Ltd new | 78,577 | $41M | 0.2% | 2026-Q1 |
| AVIVA PLC added | 76,821 | $40M | 0.2% | 2026-Q1 |
| Point72 Asset Management, L.P. added | 75,100 | $39M | 0.2% | 2026-Q1 |
| ING GROEP NV added | 73,524 | $38M | 0.2% | 2026-Q1 |
| VANGUARD GROUP INC added | 5,355,250 | $3.2B | 14.9% | 2025-Q4 stale |
| 1832 Asset Management L.P. added | 231,637 | $140M | 0.6% | 2025-Q4 stale |
| Atreides Management, LP trimmed | 217,541 | $80M | 0.4% | 2025-Q1 stale |
| Candlestick Capital Management LP added | 130,101 | $71M | 0.3% | 2025-Q3 stale |
| Champlain Investment Partners, LLC trimmed | 122,920 | $67M | 0.3% | 2025-Q3 stale |
| Glenmede Investment Management, LP trimmed | 115,964 | $63M | 0.3% | 2025-Q3 stale |
| RENAISSANCE TECHNOLOGIES LLC added | 124,600 | $58M | 0.3% | 2025-Q2 stale |
| Shellback Capital, LP trimmed | 91,500 | $55M | 0.3% | 2025-Q4 stale |
| VIRGINIA RETIREMENT SYSTEMS ET Al trimmed | 80,160 | $48M | 0.2% | 2025-Q4 stale |
| Freestone Grove Partners LP added | 62,327 | $38M | 0.2% | 2025-Q4 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.