Who owns Taboola.com (TBLA)
Which tracked institutional funds hold TBLA, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See TBLA company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on TBLA is one-sided between 2026-Q1 and 2026-Q2: 78 added or opened and 18 trimmed or exited — on balance accumulating.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
TBLA’s largest tracked holder by dollar value, BlackRock, Inc., sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes TBLA more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in TBLA divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 204 tracked filers holding TBLA, 141 increased or opened the position and 85 reduced or closed it; over the same quarter, open-market insider Form 4s were net sales.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in TBLA between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 13
- MACKENZIE FINANCIAL CORP$18M
- LOS ANGELES CAPITAL MANAGEMENT LLC$5M
- Walleye Capital LLC$3M
- AMERIPRISE FINANCIAL INC$2M
- Migdal Insurance & Financial Holdings Ltd.$2M
- BNP PARIBAS ASSET MANAGEMENT Holding S.A.$2M
Full exits 10
- ACADIAN ASSET MANAGEMENT LLC$18M
- LSV ASSET MANAGEMENT$10M
- MARSHALL WACE, LLP$3M
- HRT FINANCIAL LP$2M
- GSA CAPITAL PARTNERS LLP$2M
- Inspire Investing, LLC$2M
Largest adds
- BlackRock, Inc.$42M
- STATE STREET CORP$17M
- TWO SIGMA INVESTMENTS, LP$15M
- Qube Research & Technologies Ltd$13M
- Siren, L.L.C.$11M
- RENAISSANCE TECHNOLOGIES LLC$10M
Largest trims
- Creek Drive Management Group LLC$3M
- ARROWSTREET CAPITAL, LIMITED PARTNERSHIP$3M
- JANE STREET GROUP, LLC$2M
- UBS Group AG$2M
- XTX Topco Ltd$844K
- Engineers Gate Manager LP$628K
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 9,564,691 | $48M | 11.5% | 2026-Q2 |
| Siren, L.L.C. trimmed | 8,423,410 | $42M | 10.1% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP added | 5,913,994 | $30M | 7.1% | 2026-Q2 |
| STATE STREET CORP added | 3,944,961 | $20M | 4.8% | 2026-Q2 |
| MACKENZIE FINANCIAL CORP added | 3,688,903 | $18M | 4.4% | 2026-Q2 |
| Qube Research & Technologies Ltd added | 3,576,486 | $18M | 4.3% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC added | 3,282,100 | $16M | 4.0% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 2,202,703 | $11M | 2.7% | 2026-Q2 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC trimmed | 2,090,714 | $10M | 2.5% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC added | 1,975,717 | $10M | 2.4% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 1,915,820 | $10M | 2.3% | 2026-Q2 |
| GLOBEFLEX CAPITAL L P added | 1,910,929 | $10M | 2.3% | 2026-Q2 |
| LAKEWOOD CAPITAL MANAGEMENT, LP | 1,893,541 | $9M | 2.3% | 2026-Q2 |
| LAZARD ASSET MANAGEMENT LLC added | 1,398,453 | $7M | 1.7% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 1,367,998 | $7M | 1.6% | 2026-Q2 |
| Empowered Funds, LLC trimmed | 1,262,714 | $6M | 1.5% | 2026-Q2 |
| NORTHERN TRUST CORP added | 1,146,950 | $6M | 1.4% | 2026-Q2 |
| MORGAN STANLEY added | 1,055,439 | $5M | 1.3% | 2026-Q2 |
| D. E. Shaw & Co., Inc. added | 990,744 | $5M | 1.2% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC trimmed | 946,073 | $5M | 1.1% | 2026-Q2 |
| LOS ANGELES CAPITAL MANAGEMENT LLC new | 940,185 | $5M | 1.1% | 2026-Q2 |
| Stoic Point Capital Management LLC trimmed | 922,424 | $5M | 1.1% | 2026-Q2 |
| ION Crossover Partners Ltd | 900,000 | $4M | 1.1% | 2026-Q2 |
| Atreides Management, LP added | 835,026 | $4M | 1.0% | 2026-Q2 |
| BROWN ADVISORY INC trimmed | 811,769 | $4M | 1.0% | 2026-Q2 |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC added | 801,410 | $4M | 1.0% | 2026-Q2 |
| Yelin Lapidot Holdings Management Ltd. | 768,731 | $4M | 0.9% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 615,621 | $3M | 0.7% | 2026-Q2 |
| ARK Investment Management LLC added | 602,812 | $3M | 0.7% | 2026-Q2 |
| CITADEL ADVISORS LLC added | 599,397 | $3M | 0.7% | 2026-Q2 |
| Walleye Capital LLC trimmed | 578,003 | $3M | 0.7% | 2026-Q2 |
| Point72 Asset Management, L.P. trimmed | 576,970 | $3M | 0.7% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 552,747 | $3M | 0.7% | 2026-Q2 |
| UBS Group AG trimmed | 526,118 | $3M | 0.6% | 2026-Q2 |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. added | 518,261 | $3M | 0.6% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 506,832 | $3M | 0.6% | 2026-Q2 |
| Y.D. More Investments Ltd added | 472,918 | $2M | 0.6% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC new | 466,578 | $2M | 0.6% | 2026-Q2 |
| AMERICAN CENTURY COMPANIES INC trimmed | 438,440 | $2M | 0.5% | 2026-Q2 |
| Susquehanna Portfolio Strategies, LLC trimmed | 424,615 | $2M | 0.5% | 2026-Q2 |
| NANO CAP NEW MILLENNIUM GROWTH FUND L P trimmed | 420,000 | $2M | 0.5% | 2026-Q2 |
| AlpInvest Partners B.V. trimmed | 402,010 | $2M | 0.5% | 2026-Q2 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP trimmed | 398,103 | $2M | 0.5% | 2026-Q2 |
| Man Group plc added | 396,577 | $2M | 0.5% | 2026-Q2 |
| Bank of New York Mellon Corp added | 389,521 | $2M | 0.5% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS added | 371,486 | $2M | 0.4% | 2026-Q2 |
| Checchi Capital Advisers, LLC trimmed | 331,943 | $2M | 0.4% | 2026-Q2 |
| CREDIT AGRICOLE S A | 320,000 | $2M | 0.4% | 2026-Q2 |
| Migdal Insurance & Financial Holdings Ltd. trimmed | 310,335 | $2M | 0.4% | 2026-Q2 |
| TEACHER RETIREMENT SYSTEM OF TEXAS trimmed | 309,677 | $2M | 0.4% | 2026-Q2 |
| RITHOLTZ WEALTH MANAGEMENT added | 308,487 | $2M | 0.4% | 2026-Q2 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. new | 300,561 | $2M | 0.4% | 2026-Q2 |
| Tidal Investments LLC added | 258,855 | $1M | 0.3% | 2026-Q2 |
| Swiss National Bank trimmed | 256,100 | $1M | 0.3% | 2026-Q2 |
| XTX Topco Ltd trimmed | 251,781 | $1M | 0.3% | 2026-Q2 |
| HSBC HOLDINGS PLC trimmed | 250,238 | $1M | 0.3% | 2026-Q2 |
| PICTON MAHONEY ASSET MANAGEMENT new | 236,686 | $1M | 0.3% | 2026-Q2 |
| Jump Financial, LLC trimmed | 234,321 | $1M | 0.3% | 2026-Q2 |
| Integrated Quantitative Investments LLC new | 232,029 | $1M | 0.3% | 2026-Q2 |
| Nuveen, LLC new | 229,380 | $1M | 0.3% | 2026-Q2 |
| Robeco Institutional Asset Management B.V. new | 228,556 | $1M | 0.3% | 2026-Q2 |
| ALGERT GLOBAL LLC added | 226,510 | $1M | 0.3% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 217,431 | $1M | 0.3% | 2026-Q2 |
| Quent Capital, LLC | 210,000 | $1M | 0.3% | 2026-Q2 |
| Squarepoint Ops LLC added | 203,158 | $1M | 0.2% | 2026-Q2 |
| Invesco Ltd. added | 202,027 | $1M | 0.2% | 2026-Q2 |
| VOYA INVESTMENT MANAGEMENT LLC added | 185,958 | $930K | 0.2% | 2026-Q2 |
| Intellectus Partners, LLC trimmed | 172,718 | $864K | 0.2% | 2026-Q2 |
| MERCER GLOBAL ADVISORS INC /ADV added | 170,093 | $850K | 0.2% | 2026-Q2 |
| Legal & General Group Plc added | 169,693 | $848K | 0.2% | 2026-Q2 |
| IEQ CAPITAL, LLC added | 169,352 | $847K | 0.2% | 2026-Q2 |
| VARCOV Co. added | 163,084 | $815K | 0.2% | 2026-Q2 |
| BARCLAYS PLC added | 162,211 | $811K | 0.2% | 2026-Q2 |
| RHUMBLINE ADVISERS added | 159,840 | $799K | 0.2% | 2026-Q2 |
| FMR LLC added | 152,631 | $763K | 0.2% | 2026-Q2 |
| Aquatic Capital Management LLC added | 150,096 | $750K | 0.2% | 2026-Q2 |
| RBF Capital, LLC trimmed | 150,000 | $750K | 0.2% | 2026-Q2 |
| VAN ECK ASSOCIATES CORP added | 148,166 | $741K | 0.2% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM added | 138,667 | $693K | 0.2% | 2026-Q2 |
| Mariner, LLC added | 133,383 | $667K | 0.2% | 2026-Q2 |
| DEUTSCHE BANK AG\ added | 124,535 | $623K | 0.2% | 2026-Q2 |
| SEI INVESTMENTS CO new | 120,552 | $603K | 0.1% | 2026-Q2 |
| Creative Planning added | 119,585 | $598K | 0.1% | 2026-Q2 |
| Centiva Capital, LP trimmed | 111,054 | $555K | 0.1% | 2026-Q2 |
| Allianz Asset Management GmbH | 110,786 | $343K | 0.1% | 2026-Q2 |
| KLP KAPITALFORVALTNING AS | 110,500 | $552K | 0.1% | 2026-Q2 |
| PRELUDE CAPITAL MANAGEMENT, LLC trimmed | 109,836 | $549K | 0.1% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 108,313 | $542K | 0.1% | 2026-Q2 |
| VANGUARD ASSET MANAGEMENT, Ltd | 107,405 | $537K | 0.1% | 2026-Q2 |
| Creek Drive Management Group LLC trimmed | 100,000 | $500K | 0.1% | 2026-Q2 |
| Russell Investments Group, Ltd. added | 96,982 | $483K | 0.1% | 2026-Q2 |
| Mitsubishi UFJ Trust & Banking Corp new | 90,488 | $452K | 0.1% | 2026-Q2 |
| JANE STREET GROUP, LLC trimmed | 84,789 | $424K | 0.1% | 2026-Q2 |
| CITIGROUP INC added | 80,134 | $401K | 0.1% | 2026-Q2 |
| MetLife Investment Management, LLC new | 76,455 | $382K | 0.1% | 2026-Q2 |
| Zurcher Kantonalbank (Zurich Cantonalbank) trimmed | 74,434 | $372K | 0.1% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC added | 74,270 | $410K | 0.1% | 2026-Q2 |
| Jupiter Topco LLC new | 71,300 | $356K | 0.1% | 2026-Q2 |
| Aviance Capital Partners, LLC | 70,131 | $351K | 0.1% | 2026-Q2 |
| State of Wyoming trimmed | 69,166 | $346K | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.