Who owns iShares MSCI USA Quality Factor ETF (QUAL)
Which tracked institutional funds hold QUAL, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See QUAL company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-08-19). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
494 tracked funds added or opened QUAL while 357 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
QUAL’s largest tracked holder by dollar value, FMR LLC, sizes it at 0.2% of its own reported 13F book, while the median holder sizes it at 0.6% of theirs — a 0.5pp gap the other way — the median holder sizes QUAL more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in QUAL divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 1602 tracked filers holding QUAL, 610 increased or opened the position and 923 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in QUAL between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 41
- Jupiter Topco LLC$232M
- NewEdge Advisors, LLC$55M
- IFG Advisory, LLC$15M
- Global Retirement Partners, LLC$12M
- RENAISSANCE TECHNOLOGIES LLC$9M
- Diversify Advisory Services, LLC$8M
Full exits 101
- CWM, LLC$362M
- Richard Bernstein Advisors LLC$354M
- HighTower Advisors, LLC$259M
- PARK AVENUE SECURITIES LLC$211M
- Janney Montgomery Scott LLC$166M
- Cambridge Investment Research Advisors, Inc.$89M
Largest adds
- FMR LLC$812M
- BANK OF AMERICA CORP /DE/$185M
- Facet Wealth, Inc.$155M
- M&T Bank Corp$125M
- Orgel Wealth Management, LLC$105M
- WELLS FARGO & COMPANY/MN$85M
Largest trims
- ENVESTNET ASSET MANAGEMENT INC$1.8B
- JPMORGAN CHASE & CO$259M
- STIFEL FINANCIAL CORP$215M
- LPL Financial LLC$173M
- Envestnet Portfolio Solutions, Inc.$167M
- Focus Partners Wealth$137M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| FMR LLC added | 19,505,608 | $4.3B | 13.7% | 2026-Q2 |
| LPL Financial LLC trimmed | 13,335,529 | $2.9B | 9.4% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 8,485,338 | $1.9B | 6.0% | 2026-Q2 |
| MORGAN STANLEY trimmed | 7,762,968 | $1.7B | 5.5% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC trimmed | 7,560,676 | $1.7B | 5.3% | 2026-Q2 |
| PNC Financial Services Group, Inc. trimmed | 5,712,458 | $1.3B | 4.0% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 4,901,506 | $1.0B | 3.3% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN trimmed | 3,856,366 | $846M | 2.7% | 2026-Q2 |
| Cerity Partners LLC trimmed | 3,854,424 | $846M | 2.7% | 2026-Q2 |
| UBS Group AG trimmed | 3,552,196 | $779M | 2.5% | 2026-Q2 |
| Orgel Wealth Management, LLC added | 3,358,210 | $737M | 2.4% | 2026-Q2 |
| Facet Wealth, Inc. added | 3,300,180 | $724M | 2.3% | 2026-Q2 |
| M&T Bank Corp added | 3,065,701 | $673M | 2.2% | 2026-Q2 |
| Blue Trust, Inc. added | 2,709,961 | $595M | 1.9% | 2026-Q2 |
| JPMORGAN CHASE & CO trimmed | 2,399,340 | $521M | 1.7% | 2026-Q2 |
| KEYBANK NATIONAL ASSOCIATION/OH trimmed | 2,289,743 | $502M | 1.6% | 2026-Q2 |
| BlackRock, Inc. trimmed | 1,889,810 | $415M | 1.3% | 2026-Q2 |
| Haverford Trust Co added | 1,831,381 | $402M | 1.3% | 2026-Q2 |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management added | 1,794,452 | $394M | 1.3% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC trimmed | 1,702,675 | $374M | 1.2% | 2026-Q2 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO trimmed | 1,613,234 | $354M | 1.1% | 2026-Q2 |
| ROYAL BANK OF CANADA trimmed | 1,595,432 | $350M | 1.1% | 2026-Q2 |
| Focus Partners Wealth trimmed | 1,477,108 | $324M | 1.0% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC trimmed | 1,442,737 | $317M | 1.0% | 2026-Q2 |
| Wharton Business Group, LLC trimmed | 1,167,255 | $256M | 0.8% | 2026-Q2 |
| MERCER GLOBAL ADVISORS INC /ADV trimmed | 1,158,867 | $254M | 0.8% | 2026-Q2 |
| Jupiter Topco LLC new | 1,057,016 | $232M | 0.7% | 2026-Q2 |
| Bluespring Wealth Management, LLC added | 1,046,876 | $230M | 0.7% | 2026-Q2 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 1,008,946 | $221M | 0.7% | 2026-Q2 |
| MML INVESTORS SERVICES, LLC trimmed | 998,944 | $219M | 0.7% | 2026-Q2 |
| Cetera Investment Advisers trimmed | 978,389 | $215M | 0.7% | 2026-Q2 |
| Connecticut Wealth Management, LLC trimmed | 975,098 | $214M | 0.7% | 2026-Q2 |
| Integrated Wealth Concepts LLC added | 916,823 | $201M | 0.6% | 2026-Q2 |
| Foster Group, Inc. added | 765,906 | $168M | 0.5% | 2026-Q2 |
| OSAIC HOLDINGS, INC. trimmed | 674,508 | $148M | 0.5% | 2026-Q2 |
| &PARTNERS trimmed | 653,307 | $144M | 0.5% | 2026-Q2 |
| Beacon Pointe Advisors, LLC added | 627,286 | $138M | 0.4% | 2026-Q2 |
| D.A. DAVIDSON & CO. added | 615,670 | $135M | 0.4% | 2026-Q2 |
| Unison Advisors LLC added | 612,288 | $134M | 0.4% | 2026-Q2 |
| Kestra Investment Management, LLC trimmed | 593,900 | $130M | 0.4% | 2026-Q2 |
| Sage Mountain Advisors LLC trimmed | 575,644 | $126M | 0.4% | 2026-Q2 |
| COLDSTREAM CAPITAL MANAGEMENT INC trimmed | 563,366 | $124M | 0.4% | 2026-Q2 |
| SCS Capital Management LLC trimmed | 552,891 | $121M | 0.4% | 2026-Q2 |
| Mariner, LLC trimmed | 546,042 | $120M | 0.4% | 2026-Q2 |
| JOHNSON INVESTMENT COUNSEL INC added | 539,969 | $118M | 0.4% | 2026-Q2 |
| Savant Capital, LLC trimmed | 530,640 | $116M | 0.4% | 2026-Q2 |
| HOWARD FINANCIAL SERVICES, LTD. added | 513,557 | $113M | 0.4% | 2026-Q2 |
| Equitable Holdings, Inc. trimmed | 510,432 | $112M | 0.4% | 2026-Q2 |
| JONES FINANCIAL COMPANIES LLLP added | 479,253 | $102M | 0.3% | 2026-Q2 |
| SAX WEALTH ADVISORS, LLC added | 465,970 | $89M | 0.3% | 2026-Q2 |
| STIFEL FINANCIAL CORP trimmed | 449,019 | $99M | 0.3% | 2026-Q2 |
| Prime Capital Investment Advisors, LLC trimmed | 437,142 | $96M | 0.3% | 2026-Q2 |
| PINNACLE ASSOCIATES LTD added | 434,127 | $95M | 0.3% | 2026-Q2 |
| STATE OF MICHIGAN RETIREMENT SYSTEM added | 419,649 | $92M | 0.3% | 2026-Q2 |
| Valence8 US LP added | 412,060 | $90M | 0.3% | 2026-Q2 |
| Baker Avenue Asset Management, LP trimmed | 407,272 | $89M | 0.3% | 2026-Q2 |
| Kestra Advisory Services, LLC trimmed | 401,182 | $88M | 0.3% | 2026-Q2 |
| CAPTRUST FINANCIAL ADVISORS trimmed | 398,832 | $88M | 0.3% | 2026-Q2 |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC trimmed | 376,567 | $83M | 0.3% | 2026-Q2 |
| Rockefeller Capital Management L.P. trimmed | 370,959 | $81M | 0.3% | 2026-Q2 |
| Obermeyer Wealth Partners trimmed | 356,383 | $78M | 0.3% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 350,939 | $77M | 0.2% | 2026-Q2 |
| Cresset Asset Management, LLC added | 340,792 | $75M | 0.2% | 2026-Q2 |
| SACHEM HILL LLC trimmed | 339,832 | $75M | 0.2% | 2026-Q2 |
| Modern Wealth Management, LLC trimmed | 332,275 | $73M | 0.2% | 2026-Q2 |
| Corient Private Wealth LP trimmed | 322,897 | $71M | 0.2% | 2026-Q2 |
| Horizon Investments, LLC trimmed | 311,991 | $68M | 0.2% | 2026-Q2 |
| LANDAAS & CO /WI /ADV added | 310,816 | $68M | 0.2% | 2026-Q2 |
| Qube Research & Technologies Ltd added | 304,073 | $67M | 0.2% | 2026-Q2 |
| Composition Wealth, LLC trimmed | 289,324 | $63M | 0.2% | 2026-Q2 |
| Pinnacle Wealth Management Advisory Group, LLC added | 288,906 | $63M | 0.2% | 2026-Q2 |
| Sanctuary Advisors, LLC trimmed | 284,788 | $62M | 0.2% | 2026-Q2 |
| Baron Wealth Management LLC added | 281,840 | $62M | 0.2% | 2026-Q2 |
| TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC trimmed | 279,970 | $61M | 0.2% | 2026-Q2 |
| Strategies Wealth Advisors, LLC trimmed | 277,042 | $61M | 0.2% | 2026-Q2 |
| Wilmington Savings Fund Society, FSB trimmed | 275,086 | $60M | 0.2% | 2026-Q2 |
| CLIFTONLARSONALLEN WEALTH ADVISORS, LLC trimmed | 253,901 | $56M | 0.2% | 2026-Q2 |
| NewEdge Advisors, LLC trimmed | 248,757 | $55M | 0.2% | 2026-Q2 |
| Catalyst Capital Advisors LLC trimmed | 248,182 | $54M | 0.2% | 2026-Q2 |
| Millburn Ridgefield LLC /DE/ trimmed | 248,182 | $54M | 0.2% | 2026-Q2 |
| Kathmere Capital Management, LLC added | 246,258 | $54M | 0.2% | 2026-Q2 |
| Aspen Wealth Management LLC added | 244,746 | $54M | 0.2% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed | 243,745 | $54M | 0.2% | 2026-Q2 |
| Apollon Wealth Management, LLC trimmed | 238,441 | $52M | 0.2% | 2026-Q2 |
| Private Advisor Group, LLC trimmed | 238,302 | $52M | 0.2% | 2026-Q2 |
| Steward Partners Investment Advisory, LLC trimmed | 235,175 | $52M | 0.2% | 2026-Q2 |
| OneDigital Investment Advisors LLC trimmed | 232,612 | $51M | 0.2% | 2026-Q2 |
| Baird Financial Group, Inc. trimmed | 231,044 | $51M | 0.2% | 2026-Q2 |
| Creative Planning added | 220,478 | $48M | 0.2% | 2026-Q2 |
| Wealth Group Ltd added | 215,910 | $47M | 0.2% | 2026-Q2 |
| MCF Advisors LLC trimmed | 211,447 | $46M | 0.1% | 2026-Q2 |
| AlphaCore Capital LLC added | 210,317 | $46M | 0.1% | 2026-Q2 |
| Vestmark Advisory Solutions, Inc. added | 204,628 | $45M | 0.1% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC trimmed | 202,427 | $44M | 0.1% | 2026-Q2 |
| ELEVATION POINT WEALTH PARTNERS, LLC added | 201,242 | $44M | 0.1% | 2026-Q2 |
| TD Capital Management LLC trimmed | 192,166 | $42M | 0.1% | 2026-Q2 |
| Foundations Investment Advisors, LLC trimmed | 191,546 | $42M | 0.1% | 2026-Q2 |
| Pure Financial Advisors, LLC trimmed | 191,322 | $42M | 0.1% | 2026-Q2 |
| 1900 WEALTH MANAGEMENT LLC trimmed | 190,279 | $42M | 0.1% | 2026-Q2 |
| Clearstead Advisors, LLC trimmed | 185,105 | $41M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.