Who owns Peloton Interactive (PTON)
Which tracked institutional funds hold PTON, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See PTON company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
121 tracked funds added or opened PTON while 57 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
PTON’s largest tracked holder by dollar value, BlackRock, Inc., sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes PTON more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in PTON divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 435 tracked filers holding PTON, 239 increased or opened the position and 210 reduced or closed it; over the same quarter, open-market insider Form 4s were net sales.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in PTON between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 19
- DIMENSIONAL FUND ADVISORS LP$12M
- MACKENZIE FINANCIAL CORP$11M
- Public Sector Pension Investment Board$8M
- NATIXIS$7M
- Allspring Global Investments Holdings, LLC$7M
- Trexquant Investment LP$5M
Full exits 28
- T. Rowe Price Investment Management, Inc.$50M
- DME Capital Management, LP$43M
- JANE STREET GROUP, LLC$12M
- Qube Research & Technologies Ltd$10M
- JUPITER ASSET MANAGEMENT LTD$8M
- Kanen Wealth Management LLC$8M
Largest adds
- BlackRock, Inc.$246M
- DNB Asset Management AS$128M
- VANGUARD PORTFOLIO MANAGEMENT LLC$60M
- STATE STREET CORP$56M
- VANGUARD CAPITAL MANAGEMENT LLC$34M
- RENAISSANCE TECHNOLOGIES LLC$25M
Largest trims
- Alyeska Investment Group, L.P.$24M
- Nantahala Capital Management, LLC$21M
- PRICE T ROWE ASSOCIATES INC /MD/$10M
- UBS Group AG$6M
- Walleye Capital LLC$6M
- UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC$3M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 65,031,485 | $384M | 17.7% | 2026-Q2 |
| DNB Asset Management AS added | 38,115,285 | $225M | 10.4% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC added | 24,235,596 | $143M | 6.6% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC added | 18,771,906 | $111M | 5.1% | 2026-Q2 |
| D. E. Shaw & Co., Inc. trimmed | 17,047,125 | $101M | 4.6% | 2026-Q2 |
| STATE STREET CORP added | 16,138,400 | $95M | 4.4% | 2026-Q2 |
| Quinn Opportunity Partners LLC trimmed | 13,365,725 | $79M | 3.6% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 10,809,041 | $64M | 2.9% | 2026-Q2 |
| Pale Fire Capital SE added | 7,728,586 | $46M | 2.1% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC trimmed | 5,795,460 | $34M | 1.6% | 2026-Q2 |
| Nantahala Capital Management, LLC trimmed | 5,108,995 | $30M | 1.4% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP added | 4,924,048 | $29M | 1.3% | 2026-Q2 |
| Alyeska Investment Group, L.P. trimmed | 4,738,483 | $28M | 1.3% | 2026-Q2 |
| UBS Group AG trimmed | 4,693,649 | $28M | 1.3% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC added | 4,642,500 | $27M | 1.3% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 4,582,150 | $27M | 1.2% | 2026-Q2 |
| MORGAN STANLEY added | 4,500,164 | $27M | 1.2% | 2026-Q2 |
| HENNESSY ADVISORS INC | 4,487,400 | $27M | 1.2% | 2026-Q2 |
| NORTHERN TRUST CORP added | 4,170,875 | $25M | 1.1% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 4,144,839 | $24M | 1.1% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS added | 3,815,090 | $23M | 1.0% | 2026-Q2 |
| Technology Crossover Management IX, Ltd. | 3,676,413 | $22M | 1.0% | 2026-Q2 |
| Schonfeld Strategic Advisors LLC trimmed | 3,595,717 | $21M | 1.0% | 2026-Q2 |
| FMR LLC added | 3,403,028 | $20M | 0.9% | 2026-Q2 |
| CITIGROUP INC added | 3,236,446 | $19M | 0.9% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP trimmed | 3,096,669 | $18M | 0.8% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO added | 2,840,078 | $17M | 0.8% | 2026-Q2 |
| SCOGGIN MANAGEMENT LP added | 2,750,000 | $16M | 0.7% | 2026-Q2 |
| Simcoe Capital Management, LLC added | 2,659,890 | $16M | 0.7% | 2026-Q2 |
| NEUBERGER BERMAN GROUP LLC added | 2,629,295 | $16M | 0.7% | 2026-Q2 |
| Aperture Investors, LLC added | 2,626,170 | $16M | 0.7% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ added | 2,577,913 | $15M | 0.7% | 2026-Q2 |
| Technology Crossover Management X, Ltd. | 2,541,626 | $15M | 0.7% | 2026-Q2 |
| COATUE MANAGEMENT LLC | 2,500,000 | $15M | 0.7% | 2026-Q2 |
| Nuveen, LLC added | 2,359,960 | $14M | 0.6% | 2026-Q2 |
| CastleKnight Management LP trimmed | 2,340,300 | $14M | 0.6% | 2026-Q2 |
| Bank of New York Mellon Corp added | 2,213,382 | $13M | 0.6% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP added | 2,074,278 | $12M | 0.6% | 2026-Q2 |
| DEUTSCHE BANK AG\ trimmed | 2,025,338 | $12M | 0.6% | 2026-Q2 |
| PRINCIPAL FINANCIAL GROUP INC added | 2,024,670 | $12M | 0.6% | 2026-Q2 |
| CITADEL ADVISORS LLC trimmed | 1,900,182 | $11M | 0.5% | 2026-Q2 |
| MACKENZIE FINANCIAL CORP added | 1,811,556 | $11M | 0.5% | 2026-Q2 |
| Union Square Park Capital Management, LLC added | 1,650,000 | $10M | 0.4% | 2026-Q2 |
| SCOPIA CAPITAL MANAGEMENT LP trimmed | 1,532,143 | $9M | 0.4% | 2026-Q2 |
| Voleon Capital Management LP added | 1,512,312 | $9M | 0.4% | 2026-Q2 |
| Invesco Ltd. added | 1,504,244 | $9M | 0.4% | 2026-Q2 |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. added | 1,458,396 | $9M | 0.4% | 2026-Q2 |
| CANADA PENSION PLAN INVESTMENT BOARD trimmed | 1,449,600 | $9M | 0.4% | 2026-Q2 |
| Public Sector Pension Investment Board new | 1,433,126 | $8M | 0.4% | 2026-Q2 |
| NATIXIS added | 1,198,950 | $7M | 0.3% | 2026-Q2 |
| BARCLAYS PLC trimmed | 1,187,838 | $7M | 0.3% | 2026-Q2 |
| Allspring Global Investments Holdings, LLC added | 1,177,735 | $7M | 0.3% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN trimmed | 1,116,979 | $7M | 0.3% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 1,041,930 | $6M | 0.3% | 2026-Q2 |
| Creek Drive Management Group LLC trimmed | 1,040,000 | $6M | 0.3% | 2026-Q2 |
| Select Equity Group, L.P. trimmed | 998,069 | $6M | 0.3% | 2026-Q2 |
| RHUMBLINE ADVISERS added | 988,305 | $6M | 0.3% | 2026-Q2 |
| ALGERT GLOBAL LLC trimmed | 948,544 | $6M | 0.3% | 2026-Q2 |
| HSBC HOLDINGS PLC added | 942,519 | $6M | 0.3% | 2026-Q2 |
| Legal & General Group Plc added | 936,986 | $6M | 0.3% | 2026-Q2 |
| Prentice Capital Management, LP added | 920,066 | $5M | 0.2% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC trimmed | 893,625 | $5M | 0.2% | 2026-Q2 |
| Trexquant Investment LP added | 872,053 | $5M | 0.2% | 2026-Q2 |
| Skandinaviska Enskilda Banken AB (publ) trimmed | 858,642 | $5M | 0.2% | 2026-Q2 |
| ROYCE & ASSOCIATES LP new | 842,353 | $5M | 0.2% | 2026-Q2 |
| Jupiter Topco LLC new | 834,985 | $5M | 0.2% | 2026-Q2 |
| JACOBS LEVY EQUITY MANAGEMENT, INC trimmed | 826,674 | $5M | 0.2% | 2026-Q2 |
| NORGES BANK added | 808,501 | $5M | 0.2% | 2026-Q2 |
| Swiss National Bank added | 801,400 | $5M | 0.2% | 2026-Q2 |
| GILDER GAGNON HOWE & CO LLC trimmed | 800,209 | $5M | 0.2% | 2026-Q2 |
| GROUP ONE TRADING LLC trimmed | 787,534 | $5M | 0.2% | 2026-Q2 |
| VICTORY CAPITAL MANAGEMENT INC trimmed | 779,102 | $5M | 0.2% | 2026-Q2 |
| MYDA Advisors LLC trimmed | 770,000 | $5M | 0.2% | 2026-Q2 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC trimmed | 754,158 | $4M | 0.2% | 2026-Q2 |
| Calamos Wealth Management LLC | 725,284 | $4M | 0.2% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC added | 670,232 | $4M | 0.2% | 2026-Q2 |
| FEDERATED HERMES, INC. added | 667,209 | $4M | 0.2% | 2026-Q2 |
| Panoramic Capital, LLC added | 631,629 | $4M | 0.2% | 2026-Q2 |
| STATE OF WISCONSIN INVESTMENT BOARD added | 627,604 | $4M | 0.2% | 2026-Q2 |
| STATE OF MICHIGAN RETIREMENT SYSTEM | 596,477 | $4M | 0.2% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 590,659 | $3M | 0.2% | 2026-Q2 |
| IEQ CAPITAL, LLC added | 581,580 | $3M | 0.2% | 2026-Q2 |
| Saudi Central Bank | 527,357 | $3M | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 521,379 | $2M | 0.1% | 2026-Q2 |
| Tabor Asset Management, LP added | 511,532 | $3M | 0.1% | 2026-Q2 |
| Gotham Asset Management, LLC trimmed | 485,659 | $3M | 0.1% | 2026-Q2 |
| KIRR MARBACH & CO LLC /IN/ added | 484,565 | $3M | 0.1% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM trimmed | 458,468 | $3M | 0.1% | 2026-Q2 |
| PRUDENTIAL FINANCIAL INC added | 446,780 | $3M | 0.1% | 2026-Q2 |
| FRANKLIN RESOURCES INC added | 442,253 | $3M | 0.1% | 2026-Q2 |
| Clare Market Investments LLC added | 442,150 | $3M | 0.1% | 2026-Q2 |
| IMC-Chicago, LLC added | 434,666 | $3M | 0.1% | 2026-Q2 |
| Russell Investments Group, Ltd. added | 430,888 | $3M | 0.1% | 2026-Q2 |
| Walleye Trading LLC trimmed | 398,009 | $2M | 0.1% | 2026-Q2 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 396,300 | $2M | 0.1% | 2026-Q2 |
| Jefferies Financial Group Inc. added | 393,350 | $2M | 0.1% | 2026-Q2 |
| VANGUARD ASSET MANAGEMENT, Ltd | 374,333 | $2M | 0.1% | 2026-Q2 |
| Empowered Funds, LLC trimmed | 373,952 | $2M | 0.1% | 2026-Q2 |
| Headlands Technologies LLC added | 367,577 | $2M | 0.1% | 2026-Q2 |
| FIRST TRUST ADVISORS LP trimmed | 330,642 | $2M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.