Who owns Purple Innovation (PRPL)
Which tracked institutional funds hold PRPL, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See PRPL company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on PRPL is one-sided between 2026-Q1 and 2026-Q2: 0 added or opened and 6 trimmed or exited — on balance reducing.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
PRPL’s largest tracked holder by dollar value, Coliseum Capital Management, LLC, sizes it at 1.4% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 1.4pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in PRPL divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 60 tracked filers holding PRPL, 15 increased or opened the position and 28 reduced or closed it; over the same quarter, open-market insider Form 4s were net purchases.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in PRPL between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
Largest trims
- Coliseum Capital Management, LLC$14M
- WASATCH ADVISORS LP$2M
- VANGUARD CAPITAL MANAGEMENT LLC$701K
- RENAISSANCE TECHNOLOGIES LLC$433K
- BlackRock, Inc.$318K
- MILLENNIUM MANAGEMENT LLC$301K
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $17M | 62.4% | 2026-Q2 |
| WASATCH ADVISORS LP | 5,071,444 | $2M | 6.8% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC trimmed | 2,210,496 | $789K | 2.9% | 2026-Q2 |
| BlackRock, Inc. trimmed | 1,045,427 | $373K | 1.4% | 2026-Q2 |
| Dynamic Advisor Solutions LLC | 752,200 | $269K | 1.0% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC trimmed | 727,895 | $260K | 1.0% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC trimmed | 617,869 | $221K | 0.8% | 2026-Q2 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 608,180 | $217K | 0.8% | 2026-Q2 |
| Shay Capital LLC added | 371,207 | $133K | 0.5% | 2026-Q2 |
| Crumly & Associates Inc. added | 333,263 | $119K | 0.4% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 315,877 | $113K | 0.4% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO | 308,521 | $110K | 0.4% | 2026-Q2 |
| Anson Funds Management LP | 300,000 | $107K | 0.4% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC trimmed | 282,242 | $101K | 0.4% | 2026-Q2 |
| Stratos Wealth Partners, LTD. added | 273,561 | $98K | 0.4% | 2026-Q2 |
| STATE STREET CORP | 259,838 | $93K | 0.3% | 2026-Q2 |
| UBS Group AG added | 156,167 | $56K | 0.2% | 2026-Q2 |
| TUDOR INVESTMENT CORP ET AL | 150,649 | $54K | 0.2% | 2026-Q2 |
| Divisadero Street Capital Management, LP | 138,605 | $49K | 0.2% | 2026-Q2 |
| NORTHERN TRUST CORP added | 137,104 | $49K | 0.2% | 2026-Q2 |
| MML INVESTORS SERVICES, LLC trimmed | 128,993 | $46K | 0.2% | 2026-Q2 |
| Qube Research & Technologies Ltd added | 118,352 | $42K | 0.2% | 2026-Q2 |
| Midwest Financial Group LLC | 115,000 | $41K | 0.2% | 2026-Q2 |
| LPL Financial LLC added | 100,119 | $36K | 0.1% | 2026-Q2 |
| B.O.S.S. Retirement Advisors, LLC trimmed | 82,832 | $30K | 0.1% | 2026-Q2 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 75,000 | $27K | 0.1% | 2026-Q2 |
| SIMPLEX TRADING, LLC added | 59,705 | $21K | 0.1% | 2026-Q2 |
| MAI Capital Management | 50,000 | $18K | 0.1% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC trimmed | 43,477 | $16K | 0.1% | 2026-Q2 |
| Vanguard Global Advisers, LLC | 30,040 | $11K | 0.0% | 2026-Q2 |
| Legacy Wealth Managment, LLC/ID trimmed | 28,627 | $10K | 0.0% | 2026-Q2 |
| Caprock Group, LLC | 27,420 | $10K | 0.0% | 2026-Q2 |
| DAVENPORT & Co LLC | 25,000 | $9K | 0.0% | 2026-Q2 |
| XTX Topco Ltd trimmed | 23,684 | $8K | 0.0% | 2026-Q2 |
| Cottage Street Advisors LLC | 14,300 | $5K | 0.0% | 2026-Q2 |
| Plan Group Financial, LLC | 13,000 | $5K | 0.0% | 2026-Q2 |
| KESTRA PRIVATE WEALTH SERVICES, LLC new | 10,767 | $4K | 0.0% | 2026-Q2 |
| Tower Research Capital LLC (TRC) added | 10,482 | $4K | 0.0% | 2026-Q2 |
| GROUP ONE TRADING LLC trimmed | 10,450 | $4K | 0.0% | 2026-Q2 |
| Kesler, Norman & Wride, LLC | 10,027 | $4K | 0.0% | 2026-Q2 |
| Seros Financial, LLC | 10,000 | $4K | 0.0% | 2026-Q2 |
| Sterling Investment Counsel, LLC | 10,000 | $4K | 0.0% | 2026-Q2 |
| OSAIC HOLDINGS, INC. trimmed | 9,140 | $3K | 0.0% | 2026-Q2 |
| JPMORGAN CHASE & CO trimmed | 8,356 | $3K | 0.0% | 2026-Q2 |
| Crewe Advisors LLC | 8,849 | $3K | 0.0% | 2026-Q2 |
| JONES FINANCIAL COMPANIES LLLP | 2,000 | $780 | 0.0% | 2026-Q2 |
| Optiver Holding B.V. | 1,593 | $569 | 0.0% | 2026-Q2 |
| MORGAN STANLEY trimmed | 1,471 | $525 | 0.0% | 2026-Q2 |
| IFP Advisors, Inc | 844 | $301 | 0.0% | 2026-Q2 |
| ARMSTRONG ADVISORY GROUP, INC new | 500 | $179 | 0.0% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN | 413 | $147 | 0.0% | 2026-Q2 |
| BARCLAYS PLC added | 394 | $140 | 0.0% | 2026-Q2 |
| Larson Financial Group LLC | 293 | $105 | 0.0% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS | 188 | $67 | 0.0% | 2026-Q2 |
| IFS Advisors, LLC | 140 | $49 | 0.0% | 2026-Q2 |
| Rockefeller Capital Management L.P. | 30 | $11 | 0.0% | 2026-Q2 |
| SBI Securities Co., Ltd. | 10 | $4 | 0.0% | 2026-Q2 |
| Arax Advisory Partners added | 5 | $2 | 0.0% | 2026-Q2 |
| NewEdge Advisors, LLC new | 1 | — | 0.0% | 2026-Q2 |
| ROYAL BANK OF CANADA trimmed | 150 | — | 0.0% | 2026-Q2 |
| Invenomic Capital Management LP trimmed | 500,000 | $331K | 1.2% | 2026-Q1 stale (1 quarter behind) |
| Corient Private Wealth LLC | 103,500 | $68K | 0.3% | 2026-Q1 stale (1 quarter behind) |
| CITADEL ADVISORS LLC trimmed | 64,822 | $43K | 0.2% | 2026-Q1 stale (1 quarter behind) |
| JANE STREET GROUP, LLC trimmed | 64,423 | $43K | 0.2% | 2026-Q1 stale (1 quarter behind) |
| ACADIAN ASSET MANAGEMENT LLC trimmed | 50,018 | $32K | 0.1% | 2026-Q1 stale (1 quarter behind) |
| Virtu Financial LLC added | 32,865 | $22K | 0.1% | 2026-Q1 stale (1 quarter behind) |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | 30,480 | $20K | 0.1% | 2026-Q1 stale (1 quarter behind) |
| SHARPEPOINT LLC | 28,835 | $19K | 0.1% | 2026-Q1 stale (1 quarter behind) |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $13K | 0.0% | 2026-Q1 stale (1 quarter behind) |
| Point72 Asset Management, L.P. trimmed | 13,612 | $9K | 0.0% | 2026-Q1 stale (1 quarter behind) |
| VANGUARD GROUP INC | 2,593,450 | $2M | 6.7% | 2025-Q4 stale (2 quarters behind) |
| FIFTH LANE CAPITAL, LP trimmed | 100,000 | $69K | 0.3% | 2025-Q4 stale (2 quarters behind) |
| TWO SIGMA ADVISERS, LP trimmed | 72,300 | $50K | 0.2% | 2025-Q4 stale (2 quarters behind) |
| TWO SIGMA INVESTMENTS, LP trimmed | 33,112 | $23K | 0.1% | 2025-Q4 stale (2 quarters behind) |
| TWO SIGMA SECURITIES, LLC new | 23,792 | $16K | 0.1% | 2025-Q4 stale (2 quarters behind) |
| Clear Harbor Asset Management, LLC new | 10,600 | $7K | 0.0% | 2025-Q4 stale (2 quarters behind) |
| No Street GP LP trimmed | 857,768 | $801K | 3.0% | 2025-Q3 stale (3 quarters behind) |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP added | 450,592 | $421K | 1.6% | 2025-Q3 stale (3 quarters behind) |
| Squarepoint Ops LLC added | 143,975 | $135K | 0.5% | 2025-Q3 stale (3 quarters behind) |
| Invesco Ltd. trimmed | 55,709 | $52K | 0.2% | 2025-Q3 stale (3 quarters behind) |
| TRUIST FINANCIAL CORP trimmed | 40,000 | $37K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| Platform Technology Partners | 35,000 | $33K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| R Squared Ltd added | 34,875 | $33K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| PRUDENTIAL FINANCIAL INC new | 33,800 | $32K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| Point72 Asia (Singapore) Pte. Ltd. trimmed | 20,911 | $20K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| Centiva Capital, LP new | 20,546 | $19K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| GTS SECURITIES LLC new | 18,014 | $17K | 0.1% | 2025-Q3 stale (3 quarters behind) |
| Cubist Systematic Strategies, LLC trimmed | 8,026 | $7K | 0.0% | 2025-Q3 stale (3 quarters behind) |
| MARSHALL WACE, LLP new | 175,626 | $128K | 0.5% | 2025-Q2 stale (4 quarters behind) |
| Y-Intercept (Hong Kong) Ltd new | 136,254 | $99K | 0.4% | 2025-Q2 stale (4 quarters behind) |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 96,470 | $70K | 0.3% | 2025-Q2 stale (4 quarters behind) |
| DIMENSIONAL FUND ADVISORS LP trimmed | 75,079 | $55K | 0.2% | 2025-Q2 stale (4 quarters behind) |
| Jain Global LLC new | 54,604 | $40K | 0.1% | 2025-Q2 stale (4 quarters behind) |
| AQR CAPITAL MANAGEMENT LLC added | 41,176 | $30K | 0.1% | 2025-Q2 stale (4 quarters behind) |
| Patriot Financial Group Insurance Agency, LLC trimmed | 40,900 | $30K | 0.1% | 2025-Q2 stale (4 quarters behind) |
| Legacy Investment Solutions, LLC trimmed | 28,652 | $21K | 0.1% | 2025-Q2 stale (4 quarters behind) |
| Catalyst Funds Management Pty Ltd new | 26,700 | $19K | 0.1% | 2025-Q2 stale (4 quarters behind) |
| Ground Swell Capital, LLC new | 18,120 | $13K | 0.0% | 2025-Q2 stale (4 quarters behind) |
| NEUBERGER BERMAN GROUP LLC | 15,659 | $11K | 0.0% | 2025-Q2 stale (4 quarters behind) |
| Cetera Investment Advisers added | 13,020 | $9K | 0.0% | 2025-Q2 stale (4 quarters behind) |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.