Who owns Playboy (PLBY)
Which tracked institutional funds hold PLBY, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See PLBY company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
5 tracked funds added or opened PLBY while 10 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
PLBY’s largest tracked holder by dollar value, Fortress Investment Group LLC, sizes it at 3.4% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 3.4pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in PLBY divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 86 tracked filers holding PLBY, 48 increased or opened the position and 46 reduced or closed it; over the same quarter, open-market insider Form 4s were net sales.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in PLBY between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
Full exits 2
- MILLENNIUM MANAGEMENT LLC$2M
- SEI INVESTMENTS CO$577K
Largest adds
- BlackRock, Inc.$3M
- GEODE CAPITAL MANAGEMENT, LLC$715K
- CRCM LP$419K
- NORTHERN TRUST CORP$370K
- STATE STREET CORP$349K
Largest trims
- Fortress Investment Group LLC$7M
- MARSHALL WACE, LLP$2M
- VANGUARD CAPITAL MANAGEMENT LLC$791K
- RENAISSANCE TECHNOLOGIES LLC$478K
- GOLDMAN SACHS GROUP INC$406K
- BBFIT INVESTMENTS PTE LTD$367K
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| Fortress Investment Group LLC trimmed | 14,684,769 | $18M | 33.5% | 2026-Q2 |
| CRCM LP added | 5,757,807 | $7M | 13.1% | 2026-Q2 |
| BlackRock, Inc. added | 3,132,014 | $4M | 7.1% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC added | 3,065,204 | $4M | 7.0% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 1,560,037 | $2M | 3.6% | 2026-Q2 |
| BBFIT INVESTMENTS PTE LTD | 1,221,901 | $1M | 2.8% | 2026-Q2 |
| MARSHALL WACE, LLP trimmed | 940,621 | $1M | 2.1% | 2026-Q2 |
| SFMG, LLC added | 750,000 | $915K | 1.7% | 2026-Q2 |
| STATE STREET CORP added | 675,751 | $824K | 1.5% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO added | 483,366 | $590K | 1.1% | 2026-Q2 |
| NORTHERN TRUST CORP added | 479,477 | $585K | 1.1% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP added | 461,632 | $563K | 1.1% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC new | 400,066 | $488K | 0.9% | 2026-Q2 |
| Hill Investment Group Partners, LLC | 207,653 | $253K | 0.5% | 2026-Q2 |
| Bank of New York Mellon Corp added | 162,595 | $198K | 0.4% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC new | 142,322 | $174K | 0.3% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC trimmed | 137,800 | $168K | 0.3% | 2026-Q2 |
| UBS Group AG trimmed | 135,997 | $166K | 0.3% | 2026-Q2 |
| Nuveen, LLC new | 99,121 | $121K | 0.2% | 2026-Q2 |
| CITADEL ADVISORS LLC trimmed | 96,059 | $117K | 0.2% | 2026-Q2 |
| MORGAN STANLEY trimmed | 89,645 | $109K | 0.2% | 2026-Q2 |
| XTX Topco Ltd added | 86,406 | $105K | 0.2% | 2026-Q2 |
| CITIGROUP INC added | 81,523 | $99K | 0.2% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP trimmed | 80,619 | $98K | 0.2% | 2026-Q2 |
| NEW YORK STATE COMMON RETIREMENT FUND new | 74,700 | $91K | 0.2% | 2026-Q2 |
| Centiva Capital, LP trimmed | 71,164 | $87K | 0.2% | 2026-Q2 |
| DEUTSCHE BANK AG\ new | 56,565 | $69K | 0.1% | 2026-Q2 |
| BANK OF MONTREAL /CAN/ added | 55,483 | $68K | 0.1% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 52,395 | $64K | 0.1% | 2026-Q2 |
| ExodusPoint Capital Management, LP new | 50,789 | $62K | 0.1% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ new | 47,472 | $58K | 0.1% | 2026-Q2 |
| JANE STREET GROUP, LLC trimmed | 43,656 | $53K | 0.1% | 2026-Q2 |
| RHUMBLINE ADVISERS new | 41,679 | $51K | 0.1% | 2026-Q2 |
| Vanguard Global Advisers, LLC | 34,571 | $42K | 0.1% | 2026-Q2 |
| IMC-Chicago, LLC added | 34,415 | $42K | 0.1% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 33,162 | $40K | 0.1% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 30,580 | $40K | 0.1% | 2026-Q2 |
| Police & Firemen's Retirement System of New Jersey new | 31,999 | $39K | 0.1% | 2026-Q2 |
| Invesco Ltd. new | 31,347 | $38K | 0.1% | 2026-Q2 |
| Bogart Wealth, LLC added | 30,000 | $37K | 0.1% | 2026-Q2 |
| OSAIC HOLDINGS, INC. added | 29,114 | $36K | 0.1% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC trimmed | 28,957 | $35K | 0.1% | 2026-Q2 |
| Kestra Advisory Services, LLC trimmed | 27,857 | $34K | 0.1% | 2026-Q2 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. new | 26,698 | $33K | 0.1% | 2026-Q2 |
| Sanctuary Advisors, LLC | 26,450 | $32K | 0.1% | 2026-Q2 |
| Squarepoint Ops LLC trimmed | 26,019 | $32K | 0.1% | 2026-Q2 |
| MONEY CONCEPTS CAPITAL CORP trimmed | 23,871 | $29K | 0.1% | 2026-Q2 |
| FMR LLC added | 22,131 | $27K | 0.1% | 2026-Q2 |
| Abel Hall, LLC new | 22,047 | $27K | 0.1% | 2026-Q2 |
| Engineers Gate Manager LP added | 19,735 | $24K | 0.0% | 2026-Q2 |
| Steward Partners Investment Advisory, LLC | 19,055 | $23K | 0.0% | 2026-Q2 |
| Kure Advisory, LLC | 18,596 | $23K | 0.0% | 2026-Q2 |
| BOOTHBAY FUND MANAGEMENT, LLC trimmed | 18,342 | $22K | 0.0% | 2026-Q2 |
| Alhambra Investment Management LLC | 18,212 | $22K | 0.0% | 2026-Q2 |
| Headlands Technologies LLC trimmed | 17,508 | $21K | 0.0% | 2026-Q2 |
| J2 Capital Management Inc | 17,500 | $21K | 0.0% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. new | 13,800 | $21K | 0.0% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS trimmed | 16,488 | $20K | 0.0% | 2026-Q2 |
| LPL Financial LLC trimmed | 16,484 | $20K | 0.0% | 2026-Q2 |
| INTECH INVESTMENT MANAGEMENT LLC new | 14,768 | $18K | 0.0% | 2026-Q2 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC added | 15,337 | $18K | 0.0% | 2026-Q2 |
| ROYAL BANK OF CANADA added | 13,036 | $16K | 0.0% | 2026-Q2 |
| BARCLAYS PLC trimmed | 13,111 | $16K | 0.0% | 2026-Q2 |
| Capital Asset Advisory Services LLC new | 10,353 | $13K | 0.0% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC added | 10,070 | $12K | 0.0% | 2026-Q2 |
| HARBOUR INVESTMENTS, INC. | 9,600 | $12K | 0.0% | 2026-Q2 |
| SIMPLEX TRADING, LLC trimmed | 7,286 | $9K | 0.0% | 2026-Q2 |
| Legal & General Group Plc new | 5,630 | $7K | 0.0% | 2026-Q2 |
| Ameritas Investment Partners, Inc. new | 5,262 | $6K | 0.0% | 2026-Q2 |
| Russell Investments Group, Ltd. new | 4,636 | $6K | 0.0% | 2026-Q2 |
| Tower Research Capital LLC (TRC) trimmed | 3,544 | $4K | 0.0% | 2026-Q2 |
| Copia Wealth Management | 2,080 | $3K | 0.0% | 2026-Q2 |
| NewEdge Advisors, LLC | 1,542 | $2K | 0.0% | 2026-Q2 |
| Integrated Wealth Concepts LLC new | 1,030 | $1K | 0.0% | 2026-Q2 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | 1,000 | $1K | 0.0% | 2026-Q2 |
| Farther Finance Advisors, LLC trimmed | 811 | $989 | 0.0% | 2026-Q2 |
| NISA INVESTMENT ADVISORS, LLC new | 568 | $693 | 0.0% | 2026-Q2 |
| TD Waterhouse Canada Inc. new | 450 | $563 | 0.0% | 2026-Q2 |
| SWAN Capital LLC | 360 | $439 | 0.0% | 2026-Q2 |
| Sterling Capital Management LLC new | 314 | $383 | 0.0% | 2026-Q2 |
| Caitong International Asset Management Co., Ltd trimmed | 275 | $336 | 0.0% | 2026-Q2 |
| SBI Securities Co., Ltd. added | 110 | $134 | 0.0% | 2026-Q2 |
| Morse Asset Management, Inc | 100 | $122 | 0.0% | 2026-Q2 |
| Rockefeller Capital Management L.P. | 25 | $31 | 0.0% | 2026-Q2 |
| NATIONAL BANK OF CANADA /FI/ | 20 | $24 | 0.0% | 2026-Q2 |
| Smallwood Wealth Investment Management, LLC | 4 | $4 | 0.0% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC added | 1,118,972 | $2M | 3.2% | 2026-Q1 stale (1 quarter behind) |
| SEI INVESTMENTS CO new | 379,790 | $577K | 1.1% | 2026-Q1 stale (1 quarter behind) |
| Qube Research & Technologies Ltd added | 255,529 | $388K | 0.7% | 2026-Q1 stale (1 quarter behind) |
| GSA CAPITAL PARTNERS LLP new | 152,175 | $231K | 0.4% | 2026-Q1 stale (1 quarter behind) |
| 683 Capital Management, LLC trimmed | 150,000 | $228K | 0.4% | 2026-Q1 stale (1 quarter behind) |
| Hillsdale Investment Management Inc. new | 149,900 | $228K | 0.4% | 2026-Q1 stale (1 quarter behind) |
| Point72 Asset Management, L.P. trimmed | 127,974 | $195K | 0.4% | 2026-Q1 stale (1 quarter behind) |
| HRT FINANCIAL LP trimmed | 56,230 | $85K | 0.2% | 2026-Q1 stale (1 quarter behind) |
| Hudson Bay Capital Management LP | 41,033 | $62K | 0.1% | 2026-Q1 stale (1 quarter behind) |
| VANGUARD GROUP INC added | 2,742,771 | $5M | 9.6% | 2025-Q4 stale (2 quarters behind) |
| Virtu Financial LLC added | 121,063 | $228K | 0.4% | 2025-Q4 stale (2 quarters behind) |
| TWO SIGMA ADVISERS, LP new | 36,790 | $69K | 0.1% | 2025-Q4 stale (2 quarters behind) |
| Balyasny Asset Management L.P. added | 32,145 | $60K | 0.1% | 2025-Q4 stale (2 quarters behind) |
| Graham Capital Management, L.P. trimmed | 73,896 | $120K | 0.2% | 2025-Q2 stale (4 quarters behind) |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.