Who owns Procter & Gamble (PG)
Which tracked institutional funds hold PG, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See PG company fundamentals →
Ownership as of the 2026-Q1 13F filings (latest filed 2026-05-18). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on PG is one-sided between 2026-Q1 and 2026-Q2: 15 added or opened and 2853 trimmed or exited — on balance reducing.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
PG’s largest tracked holder by dollar value, VANGUARD GROUP INC, sizes it at 0.5% of its own reported 13F book, while the median holder sizes it at 0.5% of theirs — a 0.0pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in PG divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 3960 tracked filers holding PG, 1906 increased or opened the position and 1933 reduced or closed it; over the same quarter, open-market insider Form 4 buying and selling roughly offset.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in PG between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 3
- TUDOR INVESTMENT CORP ET AL$46M
- Schonfeld Strategic Advisors LLC$13M
- MARSHALL WACE, LLP$1M
Full exits 2839
- VANGUARD CAPITAL MANAGEMENT LLC$21.8B
- GEODE CAPITAL MANAGEMENT, LLC$9.3B
- VANGUARD PORTFOLIO MANAGEMENT LLC$9.1B
- MORGAN STANLEY$7.1B
- CHARLES SCHWAB INVESTMENT MANAGEMENT INC$6.0B
- JPMORGAN CHASE & CO$4.8B
Largest adds
- BlackRock, Inc.$1.4B
- Capital World Investors$1.2B
- STATE STREET CORP$364M
- Point72 Asset Management, L.P.$331M
- CITADEL ADVISORS LLC$327M
- MILLENNIUM MANAGEMENT LLC$68M
Largest trims
- NORGES BANK$733M
- PRICE T ROWE ASSOCIATES INC /MD/$397M
- AQR CAPITAL MANAGEMENT LLC$263M
- WELLINGTON MANAGEMENT GROUP LLP$253M
- D. E. Shaw & Co., Inc.$242M
- Capital Research Global Investors$213M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 190,003,442 | $27.9B | 12.1% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC new | 151,049,902 | $21.8B | 9.5% | 2026-Q1 |
| STATE STREET CORP added | 102,216,308 | $15.0B | 6.5% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 64,403,372 | $9.3B | 4.0% | 2026-Q1 |
| VANGUARD PORTFOLIO MANAGEMENT LLC new | 62,847,265 | $9.1B | 3.9% | 2026-Q1 |
| MORGAN STANLEY added | 49,216,260 | $7.1B | 3.1% | 2026-Q1 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 41,360,143 | $6.0B | 2.6% | 2026-Q1 |
| JPMORGAN CHASE & CO added | 33,202,858 | $4.8B | 2.1% | 2026-Q1 |
| NORGES BANK added | 31,831,692 | $4.7B | 2.0% | 2026-Q2 |
| FMR LLC trimmed | 29,298,374 | $4.3B | 1.9% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 28,906,005 | $4.2B | 1.8% | 2026-Q2 |
| FRANKLIN RESOURCES INC added | 27,796,251 | $4.0B | 1.7% | 2026-Q1 |
| NORTHERN TRUST CORP trimmed | 27,110,576 | $3.9B | 1.7% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ trimmed | 26,341,321 | $3.8B | 1.6% | 2026-Q1 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC added | 18,330,593 | $2.6B | 1.1% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC added | 17,322,319 | $2.5B | 1.1% | 2026-Q1 |
| Legal & General Group Plc added | 16,204,029 | $2.3B | 1.0% | 2026-Q1 |
| Bank of New York Mellon Corp trimmed | 16,029,318 | $2.3B | 1.0% | 2026-Q1 |
| STATE FARM MUTUAL AUTOMOBILE INSURANCE CO | 15,800,799 | $2.3B | 1.0% | 2026-Q1 |
| Capital World Investors added | 15,416,034 | $2.3B | 1.0% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 14,693,469 | $2.1B | 0.9% | 2026-Q1 |
| WELLS FARGO & COMPANY/MN added | 14,373,215 | $2.1B | 0.9% | 2026-Q1 |
| ROYAL BANK OF CANADA added | 14,120,442 | $2.0B | 0.9% | 2026-Q1 |
| VANGUARD FIDUCIARY TRUST CO new | 13,085,089 | $1.9B | 0.8% | 2026-Q1 |
| Invesco Ltd. added | 12,781,657 | $1.9B | 0.8% | 2026-Q2 |
| Nuveen, LLC added | 12,576,518 | $1.8B | 0.8% | 2026-Q1 |
| UBS Group AG added | 11,805,617 | $1.7B | 0.7% | 2026-Q1 |
| DIMENSIONAL FUND ADVISORS LP added | 11,797,916 | $1.7B | 0.7% | 2026-Q1 |
| Fisher Asset Management, LLC added | 11,013,572 | $1.6B | 0.7% | 2026-Q1 |
| Mitsubishi UFJ Asset Management Co., Ltd. trimmed | 9,997,367 | $1.4B | 0.6% | 2026-Q1 |
| Amundi trimmed | 9,160,507 | $1.3B | 0.6% | 2026-Q1 |
| DEUTSCHE BANK AG\ added | 9,120,974 | $1.3B | 0.6% | 2026-Q1 |
| PNC FINANCIAL SERVICES GROUP, INC. trimmed | 7,693,061 | $1.1B | 0.5% | 2026-Q1 |
| Capital Research Global Investors trimmed | 6,855,096 | $1.0B | 0.4% | 2026-Q2 |
| Swiss National Bank added | 6,857,790 | $991M | 0.4% | 2026-Q1 |
| Sanders Capital, LLC trimmed | 6,751,488 | $975M | 0.4% | 2026-Q1 |
| WELLINGTON MANAGEMENT GROUP LLP trimmed | 6,467,523 | $948M | 0.4% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC added | 6,513,234 | $941M | 0.4% | 2026-Q1 |
| Cerity Partners LLC added | 6,199,146 | $895M | 0.4% | 2026-Q1 |
| ALLIANCEBERNSTEIN L.P. added | 5,675,505 | $813M | 0.4% | 2026-Q1 |
| Sumitomo Mitsui Trust Group, Inc. trimmed | 5,612,228 | $811M | 0.4% | 2026-Q1 |
| National Pension Service added | 5,471,690 | $790M | 0.3% | 2026-Q1 |
| HSBC HOLDINGS PLC trimmed | 5,372,625 | $775M | 0.3% | 2026-Q1 |
| Vanguard Global Advisers, LLC new | 5,169,531 | $747M | 0.3% | 2026-Q1 |
| California Public Employees Retirement System trimmed | 4,946,602 | $714M | 0.3% | 2026-Q1 |
| BARCLAYS PLC added | 4,787,039 | $691M | 0.3% | 2026-Q1 |
| PRINCIPAL FINANCIAL GROUP INC trimmed | 4,746,404 | $686M | 0.3% | 2026-Q1 |
| VANGUARD ASSET MANAGEMENT, Ltd new | 4,706,683 | $680M | 0.3% | 2026-Q1 |
| STIFEL FINANCIAL CORP added | 4,578,841 | $661M | 0.3% | 2026-Q1 |
| DekaBank Deutsche Girozentrale trimmed | 4,448,721 | $657M | 0.3% | 2026-Q1 |
| Bank Julius Baer & Co. Ltd, Zurich trimmed | 4,518,708 | $653M | 0.3% | 2026-Q1 |
| Aristotle Capital Management, LLC trimmed | 4,399,668 | $645M | 0.3% | 2026-Q2 |
| Clearbridge Investments, LLC added | 4,448,391 | $642M | 0.3% | 2026-Q1 |
| Point72 Asset Management, L.P. added | 4,322,996 | $634M | 0.3% | 2026-Q2 |
| CANADA PENSION PLAN INVESTMENT BOARD added | 4,372,047 | $631M | 0.3% | 2026-Q1 |
| LPL Financial LLC added | 4,151,054 | $600M | 0.3% | 2026-Q1 |
| Fundsmith LLP trimmed | 4,078,371 | $598M | 0.3% | 2026-Q2 |
| BANK OF MONTREAL /CAN/ added | 4,028,540 | $582M | 0.3% | 2026-Q1 |
| FIL Ltd added | 4,002,718 | $578M | 0.3% | 2026-Q1 |
| SCHRODER INVESTMENT MANAGEMENT GROUP trimmed | 3,811,144 | $550M | 0.2% | 2026-Q1 |
| RHUMBLINE ADVISERS trimmed | 3,610,949 | $522M | 0.2% | 2026-Q1 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM trimmed | 3,583,969 | $518M | 0.2% | 2026-Q1 |
| LAZARD ASSET MANAGEMENT LLC trimmed | 3,576,736 | $517M | 0.2% | 2026-Q1 |
| BNP PARIBAS FINANCIAL MARKETS added | 3,575,880 | $517M | 0.2% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC added | 3,526,740 | $509M | 0.2% | 2026-Q1 |
| US BANCORP \DE\ trimmed | 3,369,675 | $487M | 0.2% | 2026-Q1 |
| BAHL & GAYNOR INC trimmed | 3,308,120 | $478M | 0.2% | 2026-Q1 |
| CITADEL ADVISORS LLC added | 2,905,793 | $426M | 0.2% | 2026-Q2 |
| Mariner, LLC added | 2,940,512 | $425M | 0.2% | 2026-Q1 |
| Fayez Sarofim & Co trimmed | 2,877,535 | $416M | 0.2% | 2026-Q1 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. trimmed | 2,831,846 | $409M | 0.2% | 2026-Q1 |
| ADAGE CAPITAL PARTNERS GP, L.L.C. trimmed | 2,816,973 | $407M | 0.2% | 2026-Q1 |
| FIFTH THIRD BANCORP added | 2,783,395 | $402M | 0.2% | 2026-Q1 |
| NEW YORK STATE COMMON RETIREMENT FUND trimmed | 2,749,366 | $397M | 0.2% | 2026-Q1 |
| HighTower Advisors, LLC added | 2,742,694 | $396M | 0.2% | 2026-Q1 |
| Aberdeen Group plc added | 2,724,187 | $393M | 0.2% | 2026-Q1 |
| CANADA LIFE ASSURANCE Co added | 2,682,140 | $389M | 0.2% | 2026-Q1 |
| PARNASSUS INVESTMENTS, LLC added | 2,646,954 | $382M | 0.2% | 2026-Q1 |
| CITIGROUP INC added | 2,622,401 | $379M | 0.2% | 2026-Q1 |
| Corient Private Wealth LLC trimmed | 2,490,765 | $359M | 0.2% | 2026-Q1 |
| NATIONAL BANK OF CANADA /FI/ added | 2,386,923 | $345M | 0.1% | 2026-Q1 |
| Ensign Peak Advisors, Inc trimmed | 2,366,083 | $342M | 0.1% | 2026-Q1 |
| AVIVA PLC trimmed | 2,297,113 | $332M | 0.1% | 2026-Q1 |
| FLOSSBACH VON STORCH SE trimmed | 2,269,210 | $328M | 0.1% | 2026-Q1 |
| Focus Partners Wealth added | 2,249,327 | $325M | 0.1% | 2026-Q1 |
| JONES FINANCIAL COMPANIES LLLP added | 2,218,265 | $317M | 0.1% | 2026-Q1 |
| JOHNSON INVESTMENT COUNSEL INC trimmed | 2,192,299 | $317M | 0.1% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC trimmed | 2,173,696 | $315M | 0.1% | 2026-Q2 |
| VOYA INVESTMENT MANAGEMENT LLC added | 2,087,683 | $301M | 0.1% | 2026-Q1 |
| Universal- Beteiligungs- und Servicegesellschaft mbH added | 2,044,704 | $296M | 0.1% | 2026-Q1 |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM trimmed | 2,050,267 | $296M | 0.1% | 2026-Q1 |
| Assenagon Asset Management S.A. trimmed | 2,043,519 | $295M | 0.1% | 2026-Q1 |
| MACKENZIE FINANCIAL CORP added | 2,025,925 | $293M | 0.1% | 2026-Q1 |
| NATIXIS ADVISORS, LLC added | 1,990,995 | $288M | 0.1% | 2026-Q1 |
| Capital International Investors trimmed | 1,945,457 | $285M | 0.1% | 2026-Q2 |
| Caisse de depot et placement du Quebec added | 1,972,979 | $285M | 0.1% | 2026-Q1 |
| JANUS HENDERSON GROUP PLC trimmed | 1,969,836 | $285M | 0.1% | 2026-Q1 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE trimmed | 1,960,360 | $283M | 0.1% | 2026-Q1 |
| VANGUARD GROUP INC added | 237,459,756 | $34.0B | 14.7% | 2025-Q4 stale |
| RENAISSANCE TECHNOLOGIES LLC added | 2,986,061 | $428M | 0.2% | 2025-Q4 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.