Who owns NUBD
Which tracked institutional funds hold NUBD, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See NUBD company fundamentals →
Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
22 tracked funds added or opened NUBD while 9 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
NUBD’s largest tracked holder by dollar value, MORGAN STANLEY, sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes NUBD more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in NUBD divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 127 tracked filers holding NUBD, 76 increased or opened the position and 37 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in NUBD between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 4
- FLOW TRADERS U.S. LLC$2M
- GOLDMAN SACHS GROUP INC$1M
- Independent Advisor Alliance$971K
- WNY Asset Management, LLC$741K
Full exits 3
- Envestnet Portfolio Solutions, Inc.$18M
- Litman Gregory Wealth Management LLC$1M
- SageView Advisory Group, LLC$806K
Largest adds
- ENVESTNET ASSET MANAGEMENT INC$21M
- Composition Wealth, LLC$2M
- MORGAN STANLEY$1M
- First Pacific Financial$1M
- Beacon Pointe Advisors, LLC$981K
- Bank of New York Mellon Corp$945K
Largest trims
- Vestmark Advisory Solutions, Inc.$5M
- CITADEL ADVISORS LLC$1M
- NewEdge Advisors, LLC$561K
- OSAIC HOLDINGS, INC.$378K
- Rockefeller Capital Management L.P.$344K
- WEALTH ENHANCEMENT ADVISORY SERVICES, LLC$335K
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| MORGAN STANLEY added | 1,970,762 | $44M | 12.1% | 2026-Q1 |
| Bank of New York Mellon Corp added | 1,644,448 | $37M | 10.1% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC added | 1,541,188 | $34M | 9.4% | 2026-Q1 |
| First Pacific Financial added | 1,250,326 | $28M | 7.7% | 2026-Q1 |
| Cambridge Investment Research Advisors, Inc. trimmed | 901,681 | $20M | 5.5% | 2026-Q1 |
| WCG Wealth Advisors LLC added | 761,062 | $17M | 4.7% | 2026-Q1 |
| LPL Financial LLC added | 496,737 | $11M | 3.0% | 2026-Q1 |
| CGN Advisors LLC added | 423,907 | $9M | 2.6% | 2026-Q1 |
| Composition Wealth, LLC added | 401,307 | $9M | 2.5% | 2026-Q1 |
| Westfuller Advisors, LLC added | 317,033 | $7M | 1.9% | 2026-Q1 |
| Focus Partners Wealth added | 316,068 | $7M | 1.9% | 2026-Q1 |
| Koss-Olinger Consulting, LLC added | 282,422 | $6M | 1.7% | 2026-Q1 |
| Charter Oak Capital Management, LLC added | 271,726 | $6M | 1.7% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ added | 262,959 | $6M | 1.6% | 2026-Q1 |
| Perigon Wealth Management, LLC added | 204,065 | $5M | 1.3% | 2026-Q1 |
| ASSETMARK, INC added | 196,158 | $4M | 1.2% | 2026-Q1 |
| Vestmark Advisory Solutions, Inc. trimmed | 171,007 | $4M | 1.0% | 2026-Q1 |
| Colorado Capital Management, Inc. added | 160,978 | $4M | 1.0% | 2026-Q1 |
| Boston Standard Wealth Management, LLC added | 134,150 | $3M | 0.8% | 2026-Q1 |
| ROYAL BANK OF CANADA added | 133,306 | $3M | 0.8% | 2026-Q1 |
| Evolution Advisers, Inc. added | 127,184 | $3M | 0.8% | 2026-Q1 |
| PARK AVENUE SECURITIES LLC trimmed | 126,755 | $3M | 0.8% | 2026-Q1 |
| WELLS FARGO & COMPANY/MN added | 126,249 | $3M | 0.8% | 2026-Q1 |
| RETIREMENT CAPITAL STRATEGIES added | 125,122 | $3M | 0.8% | 2026-Q1 |
| UBS Group AG added | 122,743 | $3M | 0.8% | 2026-Q1 |
| Beacon Pointe Advisors, LLC added | 111,627 | $2M | 0.7% | 2026-Q1 |
| COLDSTREAM CAPITAL MANAGEMENT INC added | 110,792 | $2M | 0.7% | 2026-Q1 |
| Silver Oak Advisory Group, Inc. trimmed | 102,162 | $2M | 0.6% | 2026-Q1 |
| MAYPORT, LLC | 94,104 | $2M | 0.6% | 2026-Q1 |
| Olde Wealth Management, LLC added | 92,355 | $2M | 0.6% | 2026-Q1 |
| UMB Bank, n.a. trimmed | 88,642 | $2M | 0.5% | 2026-Q1 |
| FLOW TRADERS U.S. LLC added | 79,416 | $2M | 0.5% | 2026-Q1 |
| Rockefeller Capital Management L.P. trimmed | 78,979 | $2M | 0.5% | 2026-Q1 |
| HighTower Advisors, LLC added | 68,315 | $2M | 0.4% | 2026-Q1 |
| MML INVESTORS SERVICES, LLC added | 66,926 | $1M | 0.4% | 2026-Q1 |
| rebel Financial LLC added | 66,482 | $1M | 0.4% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC new | 64,364 | $1M | 0.4% | 2026-Q1 |
| Cetera Investment Advisers trimmed | 59,847 | $1M | 0.4% | 2026-Q1 |
| A&I FINANCIAL SERVICES, LLC added | 58,083 | $1M | 0.4% | 2026-Q1 |
| CITIGROUP INC added | 56,761 | $1M | 0.3% | 2026-Q1 |
| Mariner, LLC added | 52,826 | $1M | 0.3% | 2026-Q1 |
| CITADEL ADVISORS LLC trimmed | 47,668 | $1M | 0.3% | 2026-Q1 |
| Creative Planning added | 45,741 | $1M | 0.3% | 2026-Q1 |
| Independent Advisor Alliance trimmed | 43,711 | $971K | 0.3% | 2026-Q1 |
| Wealthfront Advisers LLC added | 43,499 | $966K | 0.3% | 2026-Q1 |
| Atria Investments, Inc added | 42,932 | $954K | 0.3% | 2026-Q1 |
| CANTOR FITZGERALD INVESTMENT ADVISORS L.P. added | 42,842 | $952K | 0.3% | 2026-Q1 |
| OneDigital Investment Advisors LLC added | 42,126 | $936K | 0.3% | 2026-Q1 |
| JANE STREET GROUP, LLC added | 39,869 | $885K | 0.2% | 2026-Q1 |
| US BANCORP \DE\ trimmed | 37,851 | $841K | 0.2% | 2026-Q1 |
| D.A. DAVIDSON & CO. added | 36,094 | $802K | 0.2% | 2026-Q1 |
| Allworth Financial LP added | 34,432 | $765K | 0.2% | 2026-Q1 |
| WNY Asset Management, LLC added | 33,350 | $741K | 0.2% | 2026-Q1 |
| JPMORGAN CHASE & CO added | 31,901 | $707K | 0.2% | 2026-Q1 |
| Integrated Advisors Network LLC added | 31,624 | $702K | 0.2% | 2026-Q1 |
| BayBridge Capital Group, LLC | 31,014 | $693K | 0.2% | 2026-Q1 |
| Kelman-Lazarov, Inc. added | 31,162 | $692K | 0.2% | 2026-Q1 |
| Townsend Financial Planning, LLC added | 29,495 | $655K | 0.2% | 2026-Q1 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 27,103 | $602K | 0.2% | 2026-Q1 |
| RAYMOND JAMES FINANCIAL INC added | 26,469 | $588K | 0.2% | 2026-Q1 |
| MISSION WEALTH MANAGEMENT, LP added | 26,282 | $584K | 0.2% | 2026-Q1 |
| STIFEL FINANCIAL CORP added | 24,909 | $553K | 0.2% | 2026-Q1 |
| Wealthcare Advisory Partners LLC trimmed | 24,239 | $538K | 0.1% | 2026-Q1 |
| Gerber Kawasaki Wealth & Investment Management added | 22,528 | $500K | 0.1% | 2026-Q1 |
| Walkner Condon Financial Advisors LLC added | 21,026 | $467K | 0.1% | 2026-Q1 |
| Legacy Financial Group LLC trimmed | 20,913 | $464K | 0.1% | 2026-Q1 |
| Sound View Wealth Advisors Group, LLC | 20,404 | $453K | 0.1% | 2026-Q1 |
| OSAIC HOLDINGS, INC. trimmed | 19,715 | $438K | 0.1% | 2026-Q1 |
| Avantax Planning Partners, Inc. trimmed | 19,400 | $431K | 0.1% | 2026-Q1 |
| EVOLVE PRIVATE WEALTH, LLC trimmed | 19,282 | $428K | 0.1% | 2026-Q1 |
| LOCKERMAN FINANCIAL GROUP, INC. trimmed | 18,777 | $417K | 0.1% | 2026-Q1 |
| Lifelong Wealth Advisors, Inc. trimmed | 18,280 | $406K | 0.1% | 2026-Q1 |
| Etesian Wealth Advisors, Inc. added | 17,468 | $388K | 0.1% | 2026-Q1 |
| Orion Porfolio Solutions, LLC added | 17,419 | $387K | 0.1% | 2026-Q1 |
| NATURAL INVESTMENTS, LLC trimmed | 15,300 | $339K | 0.1% | 2026-Q1 |
| JGP Wealth Management, LLC added | 15,146 | $336K | 0.1% | 2026-Q1 |
| Parallel Advisors, LLC | 14,850 | $330K | 0.1% | 2026-Q1 |
| SGL Investment Advisors, Inc. added | 14,627 | $324K | 0.1% | 2026-Q1 |
| Davis Wealth Advisors, LLC | 14,405 | $320K | 0.1% | 2026-Q1 |
| Canal Capital Management, LLC added | 14,008 | $311K | 0.1% | 2026-Q1 |
| Sanctuary Advisors, LLC added | 13,773 | $306K | 0.1% | 2026-Q1 |
| LexAurum Advisors, LLC trimmed | 12,464 | $277K | 0.1% | 2026-Q1 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed | 12,402 | $275K | 0.1% | 2026-Q1 |
| Aaron Wealth Advisors LLC | 12,003 | $267K | 0.1% | 2026-Q1 |
| Envestnet Portfolio Solutions, Inc. trimmed | 823,369 | $18M | 5.1% | 2025-Q4 stale |
| Stanich Group LLC trimmed | 183,799 | $4M | 1.1% | 2025-Q3 stale |
| Private Advisor Group, LLC trimmed | 81,611 | $2M | 0.5% | 2025-Q2 stale |
| Litman Gregory Wealth Management LLC added | 64,224 | $1M | 0.4% | 2025-Q4 stale |
| Cable Hill Partners, LLC added | 48,367 | $1M | 0.3% | 2025-Q1 stale |
| AXXCESS WEALTH MANAGEMENT, LLC trimmed | 48,113 | $1M | 0.3% | 2025-Q2 stale |
| Gitterman Wealth Management, LLC added | 36,753 | $825K | 0.2% | 2025-Q3 stale |
| SageView Advisory Group, LLC trimmed | 36,039 | $806K | 0.2% | 2025-Q4 stale |
| Simplicity Wealth,LLC | 22,644 | $502K | 0.1% | 2025-Q1 stale |
| CITY NATIONAL BANK OF FLORIDA /MSD | 22,644 | $502K | 0.1% | 2025-Q1 stale |
| CAPTRUST FINANCIAL ADVISORS added | 21,818 | $484K | 0.1% | 2025-Q1 stale |
| Sandbox Financial Partners, LLC trimmed | 17,354 | $386K | 0.1% | 2025-Q2 stale |
| IHT Wealth Management, LLC | 14,652 | $326K | 0.1% | 2025-Q2 stale |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP trimmed | 12,932 | $289K | 0.1% | 2025-Q4 stale |
| Focus Partners Advisor Solutions, LLC new | 12,415 | $279K | 0.1% | 2025-Q3 stale |
| NOVARE CAPITAL MANAGEMENT LLC new | 12,072 | $269K | 0.1% | 2025-Q2 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.