Who owns ServiceNow (NOW)
Which tracked institutional funds hold NOW, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See NOW company fundamentals →
Ownership as of the 2026-Q1 13F filings (latest filed 2026-05-18). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on NOW is one-sided between 2026-Q1 and 2026-Q2: 9 added or opened and 1418 trimmed or exited — on balance reducing.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
NOW’s largest tracked holder by dollar value, VANGUARD GROUP INC, sizes it at 0.2% of its own reported 13F book, while the median holder sizes it at 0.2% of theirs — a 0.0pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in NOW divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 2270 tracked filers holding NOW, 1321 increased or opened the position and 1150 reduced or closed it; over the same quarter, open-market insider Form 4s were net purchases.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in NOW between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 4
- Bridgewater Associates, LP$63M
- Hudson Bay Capital Management LP$30M
- Schonfeld Strategic Advisors LLC$24M
- Brevan Howard Capital Management LP$3M
Full exits 1401
- VANGUARD CAPITAL MANAGEMENT LLC$7.1B
- JPMORGAN CHASE & CO$3.3B
- VANGUARD PORTFOLIO MANAGEMENT LLC$2.6B
- GEODE CAPITAL MANAGEMENT, LLC$2.5B
- MORGAN STANLEY$2.4B
- UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC$1.5B
Largest adds
- BALYASNY ASSET MANAGEMENT L.P.$219M
- CITADEL ADVISORS LLC$151M
- MILLENNIUM MANAGEMENT LLC$110M
- TUDOR INVESTMENT CORP ET AL$19M
- AKRE CAPITAL MANAGEMENT LLC$9M
Largest trims
- PRICE T ROWE ASSOCIATES INC /MD/$2.0B
- NORGES BANK$650M
- WELLINGTON MANAGEMENT GROUP LLP$514M
- TWO SIGMA INVESTMENTS, LP$475M
- D. E. Shaw & Co., Inc.$280M
- POLEN CAPITAL MANAGEMENT LLC$227M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 96,057,763 | $9.5B | 11.1% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC new | 67,980,219 | $7.1B | 8.3% | 2026-Q1 |
| STATE STREET CORP added | 49,038,218 | $4.9B | 5.7% | 2026-Q2 |
| JPMORGAN CHASE & CO trimmed | 30,996,941 | $3.3B | 3.8% | 2026-Q1 |
| VANGUARD PORTFOLIO MANAGEMENT LLC new | 25,172,570 | $2.6B | 3.1% | 2026-Q1 |
| GEODE CAPITAL MANAGEMENT, LLC added | 24,423,811 | $2.5B | 3.0% | 2026-Q1 |
| MORGAN STANLEY added | 23,347,995 | $2.4B | 2.8% | 2026-Q1 |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 16,066,335 | $1.6B | 1.9% | 2026-Q2 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC added | 14,275,465 | $1.5B | 1.7% | 2026-Q1 |
| NORGES BANK added | 12,458,091 | $1.2B | 1.4% | 2026-Q2 |
| Amundi added | 11,479,098 | $1.2B | 1.4% | 2026-Q1 |
| NORTHERN TRUST CORP trimmed | 10,837,127 | $1.1B | 1.3% | 2026-Q1 |
| FMR LLC trimmed | 11,395,881 | $1.1B | 1.3% | 2026-Q2 |
| Bank of New York Mellon Corp added | 8,526,931 | $891M | 1.0% | 2026-Q1 |
| Fisher Asset Management, LLC trimmed | 8,032,952 | $840M | 1.0% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC trimmed | 7,718,099 | $807M | 0.9% | 2026-Q1 |
| VICTORY CAPITAL MANAGEMENT INC added | 7,628,519 | $798M | 0.9% | 2026-Q1 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 7,607,165 | $795M | 0.9% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ trimmed | 7,081,771 | $740M | 0.9% | 2026-Q1 |
| Legal & General Group Plc trimmed | 6,810,859 | $712M | 0.8% | 2026-Q1 |
| BARCLAYS PLC added | 6,666,504 | $697M | 0.8% | 2026-Q1 |
| ROYAL BANK OF CANADA trimmed | 6,084,758 | $636M | 0.7% | 2026-Q1 |
| Pictet Asset Management Holding SA added | 6,080,250 | $636M | 0.7% | 2026-Q1 |
| VANGUARD FIDUCIARY TRUST CO new | 6,035,246 | $631M | 0.7% | 2026-Q1 |
| DEUTSCHE BANK AG\ trimmed | 5,988,638 | $626M | 0.7% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC added | 5,454,649 | $570M | 0.7% | 2026-Q1 |
| POLEN CAPITAL MANAGEMENT LLC trimmed | 5,370,172 | $533M | 0.6% | 2026-Q2 |
| Invesco Ltd. trimmed | 5,242,990 | $521M | 0.6% | 2026-Q2 |
| BANK OF MONTREAL /CAN/ added | 4,945,324 | $517M | 0.6% | 2026-Q1 |
| BNP PARIBAS FINANCIAL MARKETS added | 4,875,504 | $510M | 0.6% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC trimmed | 4,823,040 | $474M | 0.6% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 4,524,512 | $473M | 0.5% | 2026-Q1 |
| FRANKLIN RESOURCES INC trimmed | 4,499,527 | $470M | 0.5% | 2026-Q1 |
| UBS Group AG added | 4,466,334 | $467M | 0.5% | 2026-Q1 |
| JANE STREET GROUP, LLC added | 4,414,834 | $462M | 0.5% | 2026-Q1 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. added | 4,354,467 | $456M | 0.5% | 2026-Q1 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added | 4,328,805 | $453M | 0.5% | 2026-Q1 |
| ALLIANCEBERNSTEIN L.P. trimmed | 2,932,110 | $449M | 0.5% | 2026-Q1 |
| EDGEWOOD MANAGEMENT LLC added | 4,221,426 | $441M | 0.5% | 2026-Q1 |
| CITADEL ADVISORS LLC added | 4,298,939 | $427M | 0.5% | 2026-Q2 |
| NORDEA INVESTMENT MANAGEMENT AB trimmed | 4,014,338 | $421M | 0.5% | 2026-Q1 |
| Nuveen, LLC trimmed | 3,995,038 | $418M | 0.5% | 2026-Q1 |
| HSBC HOLDINGS PLC added | 3,558,248 | $373M | 0.4% | 2026-Q1 |
| Clearbridge Investments, LLC trimmed | 3,501,277 | $366M | 0.4% | 2026-Q1 |
| Swedbank AB trimmed | 3,051,476 | $319M | 0.4% | 2026-Q1 |
| Swiss National Bank added | 3,044,540 | $318M | 0.4% | 2026-Q1 |
| Russell Investments Group, Ltd. added | 2,854,918 | $299M | 0.3% | 2026-Q1 |
| JACOBS LEVY EQUITY MANAGEMENT, INC added | 2,753,854 | $288M | 0.3% | 2026-Q1 |
| Employees Provident Fund Board added | 2,705,845 | $283M | 0.3% | 2026-Q1 |
| Mitsubishi UFJ Asset Management Co., Ltd. added | 2,676,920 | $280M | 0.3% | 2026-Q1 |
| MILLENNIUM MANAGEMENT LLC added | 2,818,282 | $280M | 0.3% | 2026-Q2 |
| CANADA PENSION PLAN INVESTMENT BOARD added | 2,578,310 | $270M | 0.3% | 2026-Q1 |
| National Pension Service added | 2,557,773 | $267M | 0.3% | 2026-Q1 |
| Sumitomo Mitsui Trust Group, Inc. trimmed | 2,478,497 | $259M | 0.3% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC trimmed | 2,468,956 | $258M | 0.3% | 2026-Q1 |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC added | 2,371,614 | $248M | 0.3% | 2026-Q1 |
| NATIONAL BANK OF CANADA /FI/ added | 2,366,262 | $247M | 0.3% | 2026-Q1 |
| AMERICAN CENTURY COMPANIES INC trimmed | 2,354,685 | $246M | 0.3% | 2026-Q1 |
| Capital International Investors trimmed | 2,473,884 | $246M | 0.3% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP added | 2,337,142 | $244M | 0.3% | 2026-Q1 |
| CITIGROUP INC added | 2,289,049 | $239M | 0.3% | 2026-Q1 |
| Vanguard Global Advisers, LLC new | 2,288,335 | $239M | 0.3% | 2026-Q1 |
| SCHRODER INVESTMENT MANAGEMENT GROUP trimmed | 2,267,541 | $237M | 0.3% | 2026-Q1 |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | 2,250,000 | $235M | 0.3% | 2026-Q1 |
| Man Group plc added | 2,219,481 | $232M | 0.3% | 2026-Q1 |
| BALYASNY ASSET MANAGEMENT L.P. added | 2,223,764 | $221M | 0.3% | 2026-Q2 |
| California Public Employees Retirement System trimmed | 2,052,388 | $215M | 0.2% | 2026-Q1 |
| LPL Financial LLC added | 2,043,851 | $214M | 0.2% | 2026-Q1 |
| VOYA INVESTMENT MANAGEMENT LLC added | 2,002,104 | $209M | 0.2% | 2026-Q1 |
| DNB Asset Management AS added | 1,929,358 | $202M | 0.2% | 2026-Q1 |
| STIFEL FINANCIAL CORP trimmed | 1,899,225 | $199M | 0.2% | 2026-Q1 |
| Fayez Sarofim & Co added | 1,893,935 | $198M | 0.2% | 2026-Q1 |
| RHUMBLINE ADVISERS added | 1,825,629 | $191M | 0.2% | 2026-Q1 |
| VANGUARD ASSET MANAGEMENT, Ltd new | 1,814,064 | $190M | 0.2% | 2026-Q1 |
| BLAIR WILLIAM & CO/IL trimmed | 1,800,988 | $188M | 0.2% | 2026-Q1 |
| Vontobel Holding Ltd. added | 1,785,765 | $187M | 0.2% | 2026-Q1 |
| ACADIAN ASSET MANAGEMENT LLC added | 1,778,720 | $186M | 0.2% | 2026-Q1 |
| JONES FINANCIAL COMPANIES LLLP added | 1,856,285 | $185M | 0.2% | 2026-Q1 |
| Ensign Peak Advisors, Inc added | 1,757,648 | $184M | 0.2% | 2026-Q1 |
| NEUBERGER BERMAN GROUP LLC trimmed | 1,735,866 | $181M | 0.2% | 2026-Q1 |
| RAYMOND JAMES FINANCIAL INC trimmed | 1,655,912 | $173M | 0.2% | 2026-Q1 |
| Holocene Advisors, LP trimmed | 1,625,000 | $170M | 0.2% | 2026-Q1 |
| DIMENSIONAL FUND ADVISORS LP trimmed | 1,558,708 | $163M | 0.2% | 2026-Q1 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM trimmed | 1,532,567 | $160M | 0.2% | 2026-Q1 |
| LIGHTSPEED MANAGEMENT COMPANY, L.L.C. trimmed | 1,530,400 | $160M | 0.2% | 2026-Q1 |
| Aberdeen Group plc added | 1,515,167 | $158M | 0.2% | 2026-Q1 |
| PRINCIPAL FINANCIAL GROUP INC trimmed | 1,503,304 | $157M | 0.2% | 2026-Q1 |
| BROWN ADVISORY INC trimmed | 1,461,173 | $153M | 0.2% | 2026-Q1 |
| Alecta Tjanstepension Omsesidigt added | 1,459,400 | $153M | 0.2% | 2026-Q1 |
| NATIXIS ADVISORS, LLC trimmed | 1,457,968 | $152M | 0.2% | 2026-Q1 |
| VANGUARD GROUP INC added | 101,963,384 | $15.6B | 18.1% | 2025-Q4 stale |
| TWO SIGMA ADVISERS, LP added | 3,003,780 | $460M | 0.5% | 2025-Q4 stale |
| AXA Investment Managers S.A. new | 460,561 | $424M | 0.5% | 2025-Q3 stale |
| PARNASSUS INVESTMENTS, LLC added | 2,304,946 | $353M | 0.4% | 2025-Q4 stale |
| Alphinity Investment Management Pty Ltd added | 2,246,957 | $344M | 0.4% | 2025-Q4 stale |
| Stockbridge Partners LLC added | 1,897,705 | $291M | 0.3% | 2025-Q4 stale |
| Carmignac Gestion added | 1,734,925 | $266M | 0.3% | 2025-Q4 stale |
| AXIOM INVESTORS LLC /DE added | 1,208,445 | $185M | 0.2% | 2025-Q4 stale |
| RGM Capital, LLC added | 1,095,795 | $168M | 0.2% | 2025-Q4 stale |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ added | 1,052,936 | $161M | 0.2% | 2025-Q4 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.