Who owns NOBL (NOBL)
Which tracked institutional funds hold NOBL, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See NOBL company fundamentals →
Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
102 tracked funds added or opened NOBL while 91 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
NOBL’s largest tracked holder by dollar value, MORGAN STANLEY, sizes it at 0.1% of its own reported 13F book, while the median holder sizes it at 0.2% of theirs — a 0.1pp gap the other way — the median holder sizes NOBL more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in NOBL divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 814 tracked filers holding NOBL, 327 increased or opened the position and 384 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in NOBL between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 19
- Jump Financial, LLC$10M
- Gerald Baker Financial Group LLC$9M
- FLOW TRADERS U.S. LLC$6M
- TUDOR INVESTMENT CORP ET AL$4M
- Lloyd Advisory Services, LLC.$4M
- Everest Financial Group LLC$3M
Full exits 18
- IFG Advisory, LLC$36M
- NewEdge Advisors, LLC$16M
- COMERICA BANK$11M
- REDMONT WEALTH ADVISORS LLC$5M
- Global Retirement Partners, LLC$4M
- SIMON QUICK ADVISORS, LLC$3M
Largest adds
- CITADEL ADVISORS LLC$19M
- NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO$13M
- FIFTH THIRD BANCORP$11M
- Glen Eagle Advisors, LLC$10M
- CLIFTONLARSONALLEN WEALTH ADVISORS, LLC$8M
- Cresset Asset Management, LLC$6M
Largest trims
- MORGAN STANLEY$28M
- SILVERCREST ASSET MANAGEMENT GROUP LLC$26M
- BANK OF AMERICA CORP /DE/$15M
- Carrera Capital Advisors$11M
- Sanctuary Advisors, LLC$11M
- RAYMOND JAMES FINANCIAL INC$9M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| MORGAN STANLEY trimmed | 9,206,273 | $976M | 21.2% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ trimmed | 4,432,858 | $470M | 10.2% | 2026-Q1 |
| LPL Financial LLC trimmed | 3,025,065 | $321M | 7.0% | 2026-Q1 |
| WELLS FARGO & COMPANY/MN trimmed | 1,816,435 | $193M | 4.2% | 2026-Q1 |
| UBS Group AG trimmed | 1,755,257 | $186M | 4.0% | 2026-Q1 |
| RAYMOND JAMES FINANCIAL INC trimmed | 1,738,196 | $184M | 4.0% | 2026-Q1 |
| Cresset Asset Management, LLC added | 1,657,609 | $176M | 3.8% | 2026-Q1 |
| CLIFTONLARSONALLEN WEALTH ADVISORS, LLC added | 1,367,917 | $145M | 3.2% | 2026-Q1 |
| ROYAL BANK OF CANADA trimmed | 1,360,095 | $144M | 3.1% | 2026-Q1 |
| ROCKLAND TRUST CO added | 727,490 | $77M | 1.7% | 2026-Q1 |
| Cassaday & Co Wealth Management LLC trimmed | 644,773 | $68M | 1.5% | 2026-Q1 |
| COMMONWEALTH EQUITY SERVICES, LLC trimmed | 576,845 | $61M | 1.3% | 2026-Q1 |
| Cetera Investment Advisers trimmed | 573,165 | $61M | 1.3% | 2026-Q1 |
| Wealthspire Advisors, LLC trimmed | 464,941 | $49M | 1.1% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC trimmed | 455,619 | $48M | 1.1% | 2026-Q1 |
| OSAIC HOLDINGS, INC. trimmed | 440,873 | $47M | 1.0% | 2026-Q1 |
| Cambridge Investment Research Advisors, Inc. trimmed | 426,824 | $45M | 1.0% | 2026-Q1 |
| Janney Montgomery Scott LLC trimmed | 404,468 | $43M | 0.9% | 2026-Q1 |
| IAM Advisory, LLC trimmed | 383,198 | $41M | 0.9% | 2026-Q1 |
| Baird Financial Group, Inc. added | 361,235 | $38M | 0.8% | 2026-Q1 |
| Rockefeller Capital Management L.P. trimmed | 358,457 | $38M | 0.8% | 2026-Q1 |
| NEUBERGER BERMAN GROUP LLC trimmed | 264,681 | $28M | 0.6% | 2026-Q1 |
| STIFEL FINANCIAL CORP added | 257,249 | $27M | 0.6% | 2026-Q1 |
| Glen Eagle Advisors, LLC added | 256,059 | $27M | 0.6% | 2026-Q1 |
| Summit Financial Wealth Advisors, LLC trimmed | 255,491 | $27M | 0.6% | 2026-Q1 |
| JONES FINANCIAL COMPANIES LLLP added | 258,037 | $27M | 0.6% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC added | 228,345 | $24M | 0.5% | 2026-Q1 |
| Carrera Capital Advisors trimmed | 224,050 | $24M | 0.5% | 2026-Q1 |
| Pacific Wealth Strategies Group, Inc. added | 196,184 | $21M | 0.5% | 2026-Q1 |
| Landmark Wealth Management, LLC added | 189,366 | $20M | 0.4% | 2026-Q1 |
| CITADEL ADVISORS LLC added | 184,100 | $20M | 0.4% | 2026-Q1 |
| TD Waterhouse Canada Inc. added | 184,667 | $19M | 0.4% | 2026-Q1 |
| TOTH FINANCIAL ADVISORY CORP trimmed | 174,026 | $18M | 0.4% | 2026-Q1 |
| ForthRight Wealth Management, LLC trimmed | 171,248 | $18M | 0.4% | 2026-Q1 |
| Mirae Asset Global Investments Co., Ltd. added | 169,929 | $18M | 0.4% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC added | 169,430 | $18M | 0.4% | 2026-Q1 |
| Waverly Advisors, LLC added | 165,696 | $18M | 0.4% | 2026-Q1 |
| McElhenny Sheffield Capital Management, LLC added | 161,050 | $17M | 0.4% | 2026-Q1 |
| SMITH, MOORE & CO. added | 157,530 | $17M | 0.4% | 2026-Q1 |
| &PARTNERS added | 155,252 | $16M | 0.4% | 2026-Q1 |
| HANTZ FINANCIAL SERVICES, INC. trimmed | 152,951 | $16M | 0.4% | 2026-Q1 |
| Sanctuary Advisors, LLC trimmed | 152,023 | $16M | 0.4% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC added | 145,689 | $15M | 0.3% | 2026-Q1 |
| ELEVATION POINT WEALTH PARTNERS, LLC added | 145,549 | $15M | 0.3% | 2026-Q1 |
| HighTower Advisors, LLC trimmed | 144,844 | $15M | 0.3% | 2026-Q1 |
| Equitable Holdings, Inc. trimmed | 144,674 | $15M | 0.3% | 2026-Q1 |
| TRUIST FINANCIAL CORP trimmed | 141,414 | $15M | 0.3% | 2026-Q1 |
| Vestmark Advisory Solutions, Inc. added | 141,264 | $15M | 0.3% | 2026-Q1 |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO added | 127,260 | $13M | 0.3% | 2026-Q1 |
| Private Advisor Group, LLC trimmed | 124,990 | $13M | 0.3% | 2026-Q1 |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC trimmed | 120,828 | $13M | 0.3% | 2026-Q1 |
| QUEST INVESTMENT MANAGEMENT LLC trimmed | 120,387 | $13M | 0.3% | 2026-Q1 |
| Carroll Advisory Group, LLC added | 117,041 | $12M | 0.3% | 2026-Q1 |
| Essex Financial Services, Inc. added | 114,202 | $12M | 0.3% | 2026-Q1 |
| Valtrion Capital Management, LLC added | 113,355 | $12M | 0.3% | 2026-Q1 |
| Cordoba Advisory Partners LLC added | 107,772 | $11M | 0.2% | 2026-Q1 |
| FIFTH THIRD BANCORP added | 107,042 | $11M | 0.2% | 2026-Q1 |
| Mariner, LLC trimmed | 99,414 | $11M | 0.2% | 2026-Q1 |
| Cerity Partners LLC trimmed | 99,047 | $10M | 0.2% | 2026-Q1 |
| Creative Planning added | 97,359 | $10M | 0.2% | 2026-Q1 |
| CFS Investment Advisory Services, LLC trimmed | 94,463 | $10M | 0.2% | 2026-Q1 |
| Jump Financial, LLC added | 95,726 | $10M | 0.2% | 2026-Q1 |
| FAGAN ASSOCIATES, INC. trimmed | 94,932 | $10M | 0.2% | 2026-Q1 |
| Focus Partners Wealth added | 94,621 | $10M | 0.2% | 2026-Q1 |
| OPPENHEIMER & CO INC added | 93,368 | $10M | 0.2% | 2026-Q1 |
| MYCIO WEALTH PARTNERS, LLC added | 92,899 | $10M | 0.2% | 2026-Q1 |
| MONEY CONCEPTS CAPITAL CORP added | 90,604 | $10M | 0.2% | 2026-Q1 |
| Gerald Baker Financial Group LLC new | 93,856 | $9M | 0.2% | 2026-Q1 |
| Galilei Investment Office LLP trimmed | 87,951 | $9M | 0.2% | 2026-Q1 |
| Coston, McIsaac & Partners trimmed | 87,636 | $9M | 0.2% | 2026-Q1 |
| Prasad Wealth Partners, LLC added | 85,938 | $9M | 0.2% | 2026-Q1 |
| Centurion Wealth Management LLC added | 85,284 | $9M | 0.2% | 2026-Q1 |
| Integrated Advisors Network LLC added | 84,847 | $9M | 0.2% | 2026-Q1 |
| JPMORGAN CHASE & CO trimmed | 83,711 | $9M | 0.2% | 2026-Q1 |
| Ted Buchan & Co added | 80,325 | $9M | 0.2% | 2026-Q1 |
| BLAIR WILLIAM & CO/IL added | 79,194 | $8M | 0.2% | 2026-Q1 |
| LMG Wealth Partners, LLC trimmed | 78,704 | $8M | 0.2% | 2026-Q1 |
| MERCER GLOBAL ADVISORS INC /ADV trimmed | 78,184 | $8M | 0.2% | 2026-Q1 |
| Joseph P. Lucia & Associates, LLC trimmed | 78,021 | $8M | 0.2% | 2026-Q1 |
| Kestra Advisory Services, LLC added | 76,894 | $8M | 0.2% | 2026-Q1 |
| Kraft, Davis & Associates, LLC trimmed | 73,483 | $8M | 0.2% | 2026-Q1 |
| Benchmark Financial, LLC added | 74,331 | $8M | 0.2% | 2026-Q1 |
| D.A. DAVIDSON & CO. trimmed | 73,986 | $8M | 0.2% | 2026-Q1 |
| Summit Financial, LLC trimmed | 73,632 | $8M | 0.2% | 2026-Q1 |
| MML INVESTORS SERVICES, LLC trimmed | 72,503 | $8M | 0.2% | 2026-Q1 |
| Legacy Private Trust Co. trimmed | 72,295 | $8M | 0.2% | 2026-Q1 |
| PRING TURNER CAPITAL GROUP INC | 73,491 | $8M | 0.2% | 2026-Q1 |
| Financial & Tax Architects, LLC trimmed | 71,692 | $8M | 0.2% | 2026-Q1 |
| J.W. COLE ADVISORS, INC. trimmed | 71,367 | $8M | 0.2% | 2026-Q1 |
| Capitolis Liquid Global Markets LLC new | 1,000,000 | $103M | 2.2% | 2025-Q3 stale |
| IFG Advisory, LLC trimmed | 348,757 | $36M | 0.8% | 2025-Q4 stale |
| AVANTAX ADVISORY SERVICES, INC. trimmed | 295,547 | $30M | 0.6% | 2025-Q2 stale |
| NewEdge Advisors, LLC trimmed | 152,875 | $16M | 0.3% | 2025-Q4 stale |
| FIRST MANHATTAN CO. LLC. added | 153,682 | $16M | 0.3% | 2025-Q3 stale |
| Apexium Financial, LP trimmed | 125,734 | $13M | 0.3% | 2025-Q3 stale |
| COMERICA BANK trimmed | 110,121 | $11M | 0.2% | 2025-Q4 stale |
| SMITH SHELLNUT WILSON LLC /ADV trimmed | 92,799 | $10M | 0.2% | 2025-Q3 stale |
| Financial Partners Group, LLC added | 93,466 | $9M | 0.2% | 2025-Q2 stale |
| American Alpha Advisors, LLC new | 91,697 | $9M | 0.2% | 2025-Q1 stale |
| Gunma Bank,Ltd. added | 86,425 | $9M | 0.2% | 2025-Q3 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.