Who owns Nature's Sunshine Products (NATR)
Which tracked institutional funds hold NATR, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See NATR company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
15 tracked funds added or opened NATR while 35 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
NATR’s largest tracked holder by dollar value, WYNNEFIELD CAPITAL INC, sizes it at 37.1% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 37.1pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in NATR divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 143 tracked filers holding NATR, 66 increased or opened the position and 78 reduced or closed it; over the same quarter, open-market insider Form 4s were net sales.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in NATR between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 3
- MACKENZIE FINANCIAL CORP$3M
- MARSHALL WACE, LLP$674K
- SEGALL BRYANT & HAMILL, LLC$655K
Full exits 7
- ACADIAN ASSET MANAGEMENT LLC$16M
- JANE STREET GROUP, LLC$1M
- CITADEL ADVISORS LLC$1M
- Janney Montgomery Scott LLC$970K
- Informed Momentum Co LLC$922K
- Jump Financial, LLC$698K
Largest adds
- VANGUARD PORTFOLIO MANAGEMENT LLC$4M
- BFSG, LLC$2M
- Man Group plc$2M
- AMERICAN CENTURY COMPANIES INC$2M
- PANAGORA ASSET MANAGEMENT INC$1M
- LOS ANGELES CAPITAL MANAGEMENT LLC$1M
Largest trims
- WYNNEFIELD CAPITAL INC$5M
- BlackRock, Inc.$4M
- Prescott Group Capital Management, L.L.C.$4M
- KENNEDY CAPITAL MANAGEMENT LLC$3M
- SEI INVESTMENTS CO$3M
- AQR CAPITAL MANAGEMENT LLC$2M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| WYNNEFIELD CAPITAL INC | 2,473,686 | $54M | 16.5% | 2026-Q2 |
| Prescott Group Capital Management, L.L.C. | 1,783,097 | $39M | 11.9% | 2026-Q2 |
| BlackRock, Inc. trimmed | 989,020 | $22M | 6.6% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP added | 923,626 | $20M | 6.2% | 2026-Q2 |
| AMERICAN CENTURY COMPANIES INC added | 714,829 | $16M | 4.8% | 2026-Q2 |
| KENNEDY CAPITAL MANAGEMENT LLC trimmed | 623,831 | $14M | 4.2% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC added | 604,411 | $13M | 4.0% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC trimmed | 527,568 | $12M | 3.5% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 379,914 | $8M | 2.5% | 2026-Q2 |
| PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. | 340,000 | $7M | 2.3% | 2026-Q2 |
| STATE STREET CORP added | 326,890 | $7M | 2.2% | 2026-Q2 |
| Hillsdale Investment Management Inc. trimmed | 304,607 | $7M | 2.0% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC added | 289,408 | $6M | 1.9% | 2026-Q2 |
| Boston Partners added | 262,663 | $6M | 1.8% | 2026-Q2 |
| MORGAN STANLEY trimmed | 235,491 | $5M | 1.6% | 2026-Q2 |
| JACOBS LEVY EQUITY MANAGEMENT, INC added | 214,189 | $5M | 1.4% | 2026-Q2 |
| Nuveen, LLC added | 208,892 | $5M | 1.4% | 2026-Q2 |
| BFSG, LLC added | 198,861 | $4M | 1.3% | 2026-Q2 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added | 191,251 | $4M | 1.3% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 187,784 | $4M | 1.2% | 2026-Q2 |
| MACKENZIE FINANCIAL CORP added | 144,104 | $3M | 1.0% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP trimmed | 132,644 | $3M | 0.9% | 2026-Q2 |
| NORTHERN TRUST CORP trimmed | 129,887 | $3M | 0.9% | 2026-Q2 |
| Man Group plc added | 126,873 | $3M | 0.8% | 2026-Q2 |
| ALGERT GLOBAL LLC added | 123,895 | $3M | 0.8% | 2026-Q2 |
| PANAGORA ASSET MANAGEMENT INC added | 111,347 | $2M | 0.7% | 2026-Q2 |
| Connor, Clark & Lunn Investment Management Ltd. trimmed | 108,521 | $2M | 0.7% | 2026-Q2 |
| LAZARD ASSET MANAGEMENT LLC added | 101,433 | $2M | 0.7% | 2026-Q2 |
| North Star Investment Management Corp. | 99,550 | $2M | 0.7% | 2026-Q2 |
| First Eagle Investment Management, LLC | 98,800 | $2M | 0.7% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 97,526 | $2M | 0.7% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO added | 95,945 | $2M | 0.6% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 81,681 | $2M | 0.5% | 2026-Q2 |
| SEI INVESTMENTS CO trimmed | 73,280 | $2M | 0.5% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC trimmed | 68,255 | $1M | 0.5% | 2026-Q2 |
| PRUDENTIAL FINANCIAL INC trimmed | 65,827 | $1M | 0.4% | 2026-Q2 |
| LOS ANGELES CAPITAL MANAGEMENT LLC added | 60,502 | $1M | 0.4% | 2026-Q2 |
| Aristides Capital LLC trimmed | 60,246 | $1M | 0.4% | 2026-Q2 |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC added | 59,786 | $1M | 0.4% | 2026-Q2 |
| SummerHaven Investment Management, LLC | 49,941 | $1M | 0.3% | 2026-Q2 |
| Trexquant Investment LP trimmed | 47,606 | $1M | 0.3% | 2026-Q2 |
| FIRST TRUST ADVISORS LP added | 47,273 | $1M | 0.3% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 46,980 | $1M | 0.3% | 2026-Q2 |
| FMR LLC added | 46,209 | $1M | 0.3% | 2026-Q2 |
| FRANKLIN RESOURCES INC trimmed | 45,969 | $1M | 0.3% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC trimmed | 44,720 | $975K | 0.3% | 2026-Q2 |
| Russell Investments Group, Ltd. trimmed | 43,867 | $955K | 0.3% | 2026-Q2 |
| Invesco Ltd. trimmed | 37,538 | $818K | 0.3% | 2026-Q2 |
| UBS Group AG added | 35,414 | $772K | 0.2% | 2026-Q2 |
| Magnetar Financial LLC added | 35,149 | $766K | 0.2% | 2026-Q2 |
| XTX Topco Ltd added | 35,001 | $763K | 0.2% | 2026-Q2 |
| STRS OHIO added | 32,200 | $702K | 0.2% | 2026-Q2 |
| MARSHALL WACE, LLP trimmed | 30,930 | $674K | 0.2% | 2026-Q2 |
| RITHOLTZ WEALTH MANAGEMENT added | 30,628 | $668K | 0.2% | 2026-Q2 |
| SEGALL BRYANT & HAMILL, LLC new | 30,038 | $655K | 0.2% | 2026-Q2 |
| Qube Research & Technologies Ltd trimmed | 29,585 | $645K | 0.2% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS trimmed | 28,829 | $628K | 0.2% | 2026-Q2 |
| STATE OF WISCONSIN INVESTMENT BOARD added | 28,471 | $621K | 0.2% | 2026-Q2 |
| Squarepoint Ops LLC added | 27,071 | $590K | 0.2% | 2026-Q2 |
| BARCLAYS PLC trimmed | 24,890 | $543K | 0.2% | 2026-Q2 |
| Douglass Winthrop Advisors, LLC added | 23,931 | $522K | 0.2% | 2026-Q2 |
| Watershed Asset Management, L.L.C. added | 22,376 | $488K | 0.1% | 2026-Q2 |
| ALPS ADVISORS INC added | 20,682 | $451K | 0.1% | 2026-Q2 |
| Jefferies Financial Group Inc. trimmed | 20,000 | $436K | 0.1% | 2026-Q2 |
| RHUMBLINE ADVISERS trimmed | 19,991 | $436K | 0.1% | 2026-Q2 |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO | 17,876 | $390K | 0.1% | 2026-Q2 |
| MARTINGALE ASSET MANAGEMENT L P | 17,752 | $387K | 0.1% | 2026-Q2 |
| Y-Intercept (Hong Kong) Ltd new | 17,628 | $384K | 0.1% | 2026-Q2 |
| VOYA INVESTMENT MANAGEMENT LLC added | 16,974 | $370K | 0.1% | 2026-Q2 |
| Fortis Capital Management LLC new | 16,692 | $364K | 0.1% | 2026-Q2 |
| Verdad Advisers, LP added | 16,496 | $360K | 0.1% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC trimmed | 16,428 | $358K | 0.1% | 2026-Q2 |
| Creative Planning trimmed | 16,389 | $357K | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 16,370 | $393K | 0.1% | 2026-Q2 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 16,000 | $349K | 0.1% | 2026-Q2 |
| Skylands Capital, LLC trimmed | 15,824 | $345K | 0.1% | 2026-Q2 |
| Point72 Asset Management, L.P. trimmed | 15,620 | $341K | 0.1% | 2026-Q2 |
| Brevan Howard Capital Management LP added | 15,577 | $340K | 0.1% | 2026-Q2 |
| CANADA PENSION PLAN INVESTMENT BOARD trimmed | 15,500 | $338K | 0.1% | 2026-Q2 |
| EntryPoint Capital, LLC trimmed | 14,886 | $325K | 0.1% | 2026-Q2 |
| DEUTSCHE BANK AG\ trimmed | 14,525 | $317K | 0.1% | 2026-Q2 |
| R Squared Ltd trimmed | 14,322 | $312K | 0.1% | 2026-Q2 |
| Vanguard Global Advisers, LLC added | 13,517 | $295K | 0.1% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ | 13,172 | $288K | 0.1% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 12,811 | $279K | 0.1% | 2026-Q2 |
| HSBC HOLDINGS PLC trimmed | 12,476 | $271K | 0.1% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 12,069 | $263K | 0.1% | 2026-Q2 |
| State of Wyoming trimmed | 11,411 | $249K | 0.1% | 2026-Q2 |
| Susquehanna Portfolio Strategies, LLC trimmed | 10,918 | $238K | 0.1% | 2026-Q2 |
| Procyon Advisors, LLC trimmed | 10,862 | $237K | 0.1% | 2026-Q2 |
| OCCUDO QUANTITATIVE STRATEGIES LP added | 10,798 | $235K | 0.1% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP added | 10,534 | $230K | 0.1% | 2026-Q2 |
| MetLife Investment Management, LLC | 10,384 | $226K | 0.1% | 2026-Q2 |
| Integrated Wealth Concepts LLC trimmed | 9,311 | $203K | 0.1% | 2026-Q2 |
| Graham Capital Management, L.P. added | 9,295 | $203K | 0.1% | 2026-Q2 |
| Kemnay Advisory Services Inc. added | 7,496 | $163K | 0.1% | 2026-Q2 |
| CITIGROUP INC added | 7,496 | $163K | 0.1% | 2026-Q2 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. trimmed | 6,790 | $148K | 0.0% | 2026-Q2 |
| Pinnacle Wealth Planning Services, Inc. | 5,486 | $120K | 0.0% | 2026-Q2 |
| Coppell Advisory Solutions LLC new | 105 | $410K | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.