Who owns HubSpot (HUBS)
Which tracked institutional funds hold HUBS, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See HUBS company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
Conviction spread
HUBS’s largest tracked holder by dollar value, PRICE T ROWE ASSOCIATES INC /MD/, sizes it at 0.1% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.1pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in HUBS divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, we do not read how tracked institutions changed their HUBS positions: many holders could not be matched across the two filings, most often because the security’s identifier changed and our mapping is incomplete, or because funds are still filing for the newer quarter. Over the same quarter, open-market insider Form 4s were net sales. A multi-insider buy cluster also fired inside the quarter.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 4,370,465 | $798M | 9.8% | 2026-Q2 |
| BlackRock, Inc. added | 3,459,461 | $631M | 7.7% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC trimmed | 2,511,352 | $458M | 5.6% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 2,418,126 | $441M | 5.4% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC trimmed | 2,226,554 | $406M | 5.0% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP added | 1,819,744 | $332M | 4.1% | 2026-Q2 |
| FMR LLC trimmed | 1,692,362 | $309M | 3.8% | 2026-Q2 |
| Pictet Asset Management Holding SA trimmed | 1,655,750 | $302M | 3.7% | 2026-Q2 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added | 1,320,054 | $241M | 3.0% | 2026-Q2 |
| STATE OF MICHIGAN RETIREMENT SYSTEM added | 1,188,887 | $217M | 2.7% | 2026-Q2 |
| MORGAN STANLEY trimmed | 1,147,358 | $209M | 2.6% | 2026-Q2 |
| Qube Research & Technologies Ltd added | 1,004,155 | $183M | 2.2% | 2026-Q2 |
| STATE STREET CORP trimmed | 967,807 | $177M | 2.2% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC trimmed | 936,254 | $171M | 2.1% | 2026-Q2 |
| JPMORGAN CHASE & CO trimmed | 843,855 | $156M | 1.9% | 2026-Q2 |
| Capital World Investors trimmed | 826,051 | $151M | 1.8% | 2026-Q2 |
| D. E. Shaw & Co., Inc. added | 620,536 | $113M | 1.4% | 2026-Q2 |
| Connor, Clark & Lunn Investment Management Ltd. added | 617,344 | $113M | 1.4% | 2026-Q2 |
| JANE STREET GROUP, LLC added | 600,004 | $110M | 1.3% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC trimmed | 579,391 | $106M | 1.3% | 2026-Q2 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC trimmed | 487,542 | $89M | 1.1% | 2026-Q2 |
| Squarepoint Ops LLC added | 428,964 | $78M | 1.0% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ added | 384,493 | $70M | 0.9% | 2026-Q2 |
| UBS Group AG trimmed | 383,311 | $70M | 0.9% | 2026-Q2 |
| FIRST TRUST ADVISORS LP added | 380,373 | $69M | 0.9% | 2026-Q2 |
| Spyglass Capital Management LLC added | 371,365 | $68M | 0.8% | 2026-Q2 |
| EDMOND DE ROTHSCHILD HOLDING S.A. added | 354,042 | $65M | 0.8% | 2026-Q2 |
| FEDERATED HERMES, INC. trimmed | 345,555 | $63M | 0.8% | 2026-Q2 |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC added | 336,771 | $61M | 0.8% | 2026-Q2 |
| RDST Capital LLC added | 331,796 | $61M | 0.7% | 2026-Q2 |
| Freestone Grove Partners LP added | 330,241 | $60M | 0.7% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO trimmed | 327,805 | $60M | 0.7% | 2026-Q2 |
| Robeco Institutional Asset Management B.V. added | 322,062 | $59M | 0.7% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 310,304 | $57M | 0.7% | 2026-Q2 |
| NORTHERN TRUST CORP trimmed | 304,604 | $56M | 0.7% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC added | 297,613 | $54M | 0.7% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP added | 290,685 | $53M | 0.7% | 2026-Q2 |
| Man Group plc trimmed | 281,876 | $51M | 0.6% | 2026-Q2 |
| WELLINGTON MANAGEMENT GROUP LLP trimmed | 277,012 | $51M | 0.6% | 2026-Q2 |
| Point72 Asset Management, L.P. added | 276,294 | $50M | 0.6% | 2026-Q2 |
| RENAISSANCE TECHNOLOGIES LLC added | 272,300 | $50M | 0.6% | 2026-Q2 |
| GILDER GAGNON HOWE & CO LLC added | 270,150 | $49M | 0.6% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC trimmed | 269,014 | $49M | 0.6% | 2026-Q2 |
| MARSHALL WACE, LLP added | 266,853 | $49M | 0.6% | 2026-Q2 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE added | 261,463 | $48M | 0.6% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 252,978 | $46M | 0.6% | 2026-Q2 |
| NORGES BANK trimmed | 251,796 | $46M | 0.6% | 2026-Q2 |
| CANADA PENSION PLAN INVESTMENT BOARD added | 250,813 | $46M | 0.6% | 2026-Q2 |
| Assenagon Asset Management S.A. added | 226,818 | $41M | 0.5% | 2026-Q2 |
| Nuveen, LLC added | 221,456 | $40M | 0.5% | 2026-Q2 |
| BANK OF MONTREAL /CAN/ added | 209,850 | $38M | 0.5% | 2026-Q2 |
| ROYAL BANK OF CANADA added | 206,676 | $38M | 0.5% | 2026-Q2 |
| CAPITAL FUND MANAGEMENT S.A. added | 187,423 | $34M | 0.4% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS added | 187,133 | $34M | 0.4% | 2026-Q2 |
| ARMISTICE CAPITAL, LLC added | 178,047 | $32M | 0.4% | 2026-Q2 |
| Invesco Ltd. added | 168,694 | $31M | 0.4% | 2026-Q2 |
| Walleye Capital LLC added | 151,395 | $28M | 0.3% | 2026-Q2 |
| STIFEL FINANCIAL CORP added | 147,156 | $27M | 0.3% | 2026-Q2 |
| Legal & General Group Plc trimmed | 138,247 | $25M | 0.3% | 2026-Q2 |
| Fiera Capital Corp trimmed | 128,532 | $23M | 0.3% | 2026-Q2 |
| VANGUARD ASSET MANAGEMENT, Ltd added | 120,339 | $22M | 0.3% | 2026-Q2 |
| Swiss National Bank trimmed | 100,625 | $18M | 0.2% | 2026-Q2 |
| ADAGE CAPITAL PARTNERS GP, L.L.C. trimmed | 100,000 | $18M | 0.2% | 2026-Q2 |
| BANK OF NOVA SCOTIA added | 97,719 | $18M | 0.2% | 2026-Q2 |
| Russell Investments Group, Ltd. added | 97,348 | $18M | 0.2% | 2026-Q2 |
| California Public Employees Retirement System added | 94,039 | $17M | 0.2% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP trimmed | 88,111 | $16M | 0.2% | 2026-Q2 |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC added | 86,760 | $16M | 0.2% | 2026-Q2 |
| PFA Pension, Forsikringsaktieselskab added | 81,547 | $15M | 0.2% | 2026-Q2 |
| Quantinno Capital Management LP trimmed | 81,386 | $15M | 0.2% | 2026-Q2 |
| Caisse de depot et placement du Quebec added | 80,512 | $15M | 0.2% | 2026-Q2 |
| Ardmore Road Asset Management LP trimmed | 76,900 | $14M | 0.2% | 2026-Q2 |
| Trexquant Investment LP added | 72,298 | $13M | 0.2% | 2026-Q2 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. trimmed | 72,026 | $13M | 0.2% | 2026-Q2 |
| NORDEA INVESTMENT MANAGEMENT AB added | 71,325 | $13M | 0.2% | 2026-Q2 |
| BARCLAYS PLC added | 70,947 | $13M | 0.2% | 2026-Q2 |
| CIBC Bancorp USA Inc. added | 69,836 | $13M | 0.2% | 2026-Q2 |
| Engineers Gate Manager LP added | 68,704 | $13M | 0.2% | 2026-Q2 |
| Optiver Holding B.V. new | 68,059 | $12M | 0.2% | 2026-Q2 |
| LOOMIS SAYLES & CO L P added | 67,206 | $12M | 0.2% | 2026-Q2 |
| VICTORY CAPITAL MANAGEMENT INC trimmed | 65,149 | $12M | 0.1% | 2026-Q2 |
| Invenomic Capital Management LP added | 65,146 | $12M | 0.1% | 2026-Q2 |
| JENNISON ASSOCIATES LLC added | 64,793 | $12M | 0.1% | 2026-Q2 |
| NEW YORK STATE COMMON RETIREMENT FUND trimmed | 62,246 | $11M | 0.1% | 2026-Q2 |
| Y-Intercept (Hong Kong) Ltd trimmed | 61,740 | $11M | 0.1% | 2026-Q2 |
| CITADEL ADVISORS LLC trimmed | 61,705 | $11M | 0.1% | 2026-Q2 |
| TUDOR INVESTMENT CORP ET AL added | 60,569 | $11M | 0.1% | 2026-Q2 |
| ENVESTNET ASSET MANAGEMENT INC added | 59,428 | $11M | 0.1% | 2026-Q2 |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ trimmed | 58,847 | $11M | 0.1% | 2026-Q2 |
| VIRGINIA RETIREMENT SYSTEMS ET Al added | 58,488 | $11M | 0.1% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM trimmed | 57,936 | $11M | 0.1% | 2026-Q2 |
| Entropy Technologies, LP added | 57,493 | $10M | 0.1% | 2026-Q2 |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND added | 53,700 | $10M | 0.1% | 2026-Q2 |
| FORA Capital, LLC added | 52,742 | $10M | 0.1% | 2026-Q2 |
| RAYMOND JAMES FINANCIAL INC added | 52,260 | $10M | 0.1% | 2026-Q2 |
| Mariner, LLC added | 52,102 | $10M | 0.1% | 2026-Q2 |
| RHUMBLINE ADVISERS trimmed | 51,773 | $9M | 0.1% | 2026-Q2 |
| PANAGORA ASSET MANAGEMENT INC added | 51,592 | $9M | 0.1% | 2026-Q2 |
| EVENTIDE ASSET MANAGEMENT, LLC trimmed | 51,521 | $9M | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 45,609 | $11M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.