Who owns Harley-Davidson (HOG)
Which tracked institutional funds hold HOG, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See HOG company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
110 tracked funds added or opened HOG while 64 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
HOG’s largest tracked holder by dollar value, BlackRock, Inc., sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes HOG more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in HOG divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 409 tracked filers holding HOG, 205 increased or opened the position and 196 reduced or closed it; over the same quarter, open-market insider Form 4s were net sales.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in HOG between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 29
- MAGARIAN CAPITAL MANAGEMENT, LLC$28M
- RVW Wealth, LLC$15M
- TOWLE & CO$7M
- Holowesko Partners Ltd.$5M
- Jump Financial, LLC$3M
- VIRGINIA RETIREMENT SYSTEMS ET Al$3M
Full exits 31
- LSV ASSET MANAGEMENT$105M
- MARSHALL WACE, LLP$14M
- VOLORIDGE INVESTMENT MANAGEMENT, LLC$10M
- Ninety One UK Ltd$4M
- Thomist Capital Management, LP$3M
- SG Americas Securities, LLC$3M
Largest adds
- FIFTHDELTA Ltd$64M
- BlackRock, Inc.$35M
- AMERICAN CENTURY COMPANIES INC$35M
- JANE STREET GROUP, LLC$35M
- D. E. Shaw & Co., Inc.$32M
- AQR CAPITAL MANAGEMENT LLC$32M
Largest trims
- CITADEL ADVISORS LLC$28M
- NORGES BANK$26M
- TWO SIGMA INVESTMENTS, LP$16M
- Bank of New York Mellon Corp$14M
- Pine Valley Investments Ltd Liability Co$14M
- MILLENNIUM MANAGEMENT LLC$11M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. trimmed | 10,196,018 | $249M | 10.3% | 2026-Q2 |
| DONALD SMITH & CO., INC. trimmed | 9,279,072 | $227M | 9.3% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP added | 5,968,319 | $146M | 6.0% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC added | 5,625,072 | $138M | 5.7% | 2026-Q2 |
| AMERICAN CENTURY COMPANIES INC added | 5,351,228 | $131M | 5.4% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC trimmed | 4,747,108 | $116M | 4.8% | 2026-Q2 |
| FIFTHDELTA Ltd added | 4,372,149 | $107M | 4.4% | 2026-Q2 |
| STATE STREET CORP added | 4,236,174 | $104M | 4.3% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 2,995,865 | $73M | 3.0% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 2,615,019 | $64M | 2.6% | 2026-Q2 |
| D. E. Shaw & Co., Inc. added | 2,273,686 | $56M | 2.3% | 2026-Q2 |
| JANE STREET GROUP, LLC added | 2,106,977 | $52M | 2.1% | 2026-Q2 |
| GATE CITY CAPITAL MANAGEMENT, LLC trimmed | 1,972,970 | $48M | 2.0% | 2026-Q2 |
| UBS Group AG trimmed | 1,946,037 | $48M | 2.0% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP trimmed | 1,858,544 | $45M | 1.9% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ added | 1,842,376 | $45M | 1.9% | 2026-Q2 |
| MORGAN STANLEY trimmed | 1,836,693 | $45M | 1.8% | 2026-Q2 |
| THIRD AVENUE MANAGEMENT LLC added | 1,480,880 | $36M | 1.5% | 2026-Q2 |
| Invesco Ltd. added | 1,380,067 | $34M | 1.4% | 2026-Q2 |
| AEGIS FINANCIAL CORP | 1,369,000 | $33M | 1.4% | 2026-Q2 |
| NORTHERN TRUST CORP added | 1,366,085 | $33M | 1.4% | 2026-Q2 |
| Gotham Asset Management, LLC added | 1,334,328 | $33M | 1.3% | 2026-Q2 |
| Pine Valley Investments Ltd Liability Co trimmed | 1,327,218 | $32M | 1.3% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 1,252,213 | $31M | 1.3% | 2026-Q2 |
| Trexquant Investment LP added | 1,204,180 | $29M | 1.2% | 2026-Q2 |
| MAGARIAN CAPITAL MANAGEMENT, LLC new | 1,164,134 | $28M | 1.2% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 1,158,910 | $28M | 1.2% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 1,122,571 | $27M | 1.1% | 2026-Q2 |
| Quantinno Capital Management LP added | 759,898 | $19M | 0.8% | 2026-Q2 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC added | 702,109 | $17M | 0.7% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO trimmed | 696,571 | $17M | 0.7% | 2026-Q2 |
| Empowered Funds, LLC added | 669,269 | $16M | 0.7% | 2026-Q2 |
| FIRST TRUST ADVISORS LP trimmed | 642,954 | $16M | 0.6% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC trimmed | 616,757 | $15M | 0.6% | 2026-Q2 |
| RVW Wealth, LLC new | 604,052 | $15M | 0.6% | 2026-Q2 |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC trimmed | 436,423 | $11M | 0.4% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 434,131 | $11M | 0.4% | 2026-Q2 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC trimmed | 373,395 | $9M | 0.4% | 2026-Q2 |
| ALGERT GLOBAL LLC trimmed | 366,620 | $9M | 0.4% | 2026-Q2 |
| Nuveen, LLC added | 359,179 | $9M | 0.4% | 2026-Q2 |
| CAPITAL FUND MANAGEMENT S.A. added | 333,169 | $8M | 0.3% | 2026-Q2 |
| RHUMBLINE ADVISERS added | 329,241 | $8M | 0.3% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 320,511 | $6M | 0.3% | 2026-Q2 |
| TOWLE & CO new | 278,861 | $7M | 0.3% | 2026-Q2 |
| SEI INVESTMENTS CO added | 278,716 | $7M | 0.3% | 2026-Q2 |
| PDT Partners, LLC trimmed | 267,478 | $7M | 0.3% | 2026-Q2 |
| JACOBS LEVY EQUITY MANAGEMENT, INC trimmed | 262,803 | $6M | 0.3% | 2026-Q2 |
| FRANKLIN RESOURCES INC added | 253,837 | $6M | 0.3% | 2026-Q2 |
| VICTORY CAPITAL MANAGEMENT INC trimmed | 245,567 | $6M | 0.2% | 2026-Q2 |
| Man Group plc trimmed | 244,266 | $6M | 0.2% | 2026-Q2 |
| PRINCIPAL FINANCIAL GROUP INC trimmed | 240,084 | $6M | 0.2% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP trimmed | 222,300 | $5M | 0.2% | 2026-Q2 |
| Swiss National Bank trimmed | 218,900 | $5M | 0.2% | 2026-Q2 |
| Connor, Clark & Lunn Investment Management Ltd. trimmed | 212,781 | $5M | 0.2% | 2026-Q2 |
| Universal- Beteiligungs- und Servicegesellschaft mbH trimmed | 212,147 | $5M | 0.2% | 2026-Q2 |
| JUPITER ASSET MANAGEMENT LTD trimmed | 204,923 | $5M | 0.2% | 2026-Q2 |
| Russell Investments Group, Ltd. trimmed | 202,029 | $5M | 0.2% | 2026-Q2 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. trimmed | 200,897 | $5M | 0.2% | 2026-Q2 |
| CAXTON ASSOCIATES LLP added | 197,826 | $5M | 0.2% | 2026-Q2 |
| Holowesko Partners Ltd. new | 188,000 | $5M | 0.2% | 2026-Q2 |
| BARCLAYS PLC trimmed | 184,939 | $5M | 0.2% | 2026-Q2 |
| Squarepoint Ops LLC trimmed | 184,863 | $5M | 0.2% | 2026-Q2 |
| ROYAL BANK OF CANADA trimmed | 177,060 | $4M | 0.2% | 2026-Q2 |
| STATE OF WISCONSIN INVESTMENT BOARD added | 164,076 | $4M | 0.2% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 160,461 | $4M | 0.2% | 2026-Q2 |
| CITIGROUP INC trimmed | 157,653 | $4M | 0.2% | 2026-Q2 |
| Robinson Value Management, Ltd. trimmed | 157,085 | $4M | 0.2% | 2026-Q2 |
| Legal & General Group Plc trimmed | 154,556 | $4M | 0.2% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ added | 148,672 | $4M | 0.1% | 2026-Q2 |
| Holocene Advisors, LP trimmed | 145,617 | $4M | 0.1% | 2026-Q2 |
| Jump Financial, LLC added | 140,524 | $3M | 0.1% | 2026-Q2 |
| Walleye Capital LLC trimmed | 133,325 | $3M | 0.1% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM added | 129,281 | $3M | 0.1% | 2026-Q2 |
| Bridgewater Associates, LP added | 128,632 | $3M | 0.1% | 2026-Q2 |
| VIRGINIA RETIREMENT SYSTEMS ET Al added | 117,700 | $3M | 0.1% | 2026-Q2 |
| MONEY CONCEPTS CAPITAL CORP added | 117,398 | $3M | 0.1% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 114,669 | $3M | 0.1% | 2026-Q2 |
| DEUTSCHE BANK AG\ added | 112,908 | $3M | 0.1% | 2026-Q2 |
| MetLife Investment Management, LLC added | 110,376 | $3M | 0.1% | 2026-Q2 |
| Schonfeld Strategic Advisors LLC trimmed | 109,870 | $3M | 0.1% | 2026-Q2 |
| Retirement Systems of Alabama trimmed | 108,878 | $3M | 0.1% | 2026-Q2 |
| Engineers Gate Manager LP added | 99,046 | $2M | 0.1% | 2026-Q2 |
| VANGUARD ASSET MANAGEMENT, Ltd | 97,450 | $2M | 0.1% | 2026-Q2 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE added | 93,935 | $2M | 0.1% | 2026-Q2 |
| NISA INVESTMENT ADVISORS, LLC added | 93,768 | $2M | 0.1% | 2026-Q2 |
| VARCOV Co. trimmed | 87,653 | $2M | 0.1% | 2026-Q2 |
| JCP Investment Management, LLC new | 83,030 | $2M | 0.1% | 2026-Q2 |
| Aquatic Capital Management LLC trimmed | 75,189 | $2M | 0.1% | 2026-Q2 |
| XTX Topco Ltd added | 75,145 | $2M | 0.1% | 2026-Q2 |
| TUDOR INVESTMENT CORP ET AL trimmed | 75,086 | $2M | 0.1% | 2026-Q2 |
| FMR LLC added | 70,286 | $2M | 0.1% | 2026-Q2 |
| BAILARD, INC. added | 68,108 | $2M | 0.1% | 2026-Q2 |
| Twelve Points Wealth Management LLC trimmed | 67,624 | $2M | 0.1% | 2026-Q2 |
| Manatuck Hill Partners, LLC new | 65,000 | $2M | 0.1% | 2026-Q2 |
| BOOTHBAY FUND MANAGEMENT, LLC new | 64,931 | $2M | 0.1% | 2026-Q2 |
| ExodusPoint Capital Management, LP trimmed | 64,336 | $2M | 0.1% | 2026-Q2 |
| NORGES BANK trimmed | 63,006 | $2M | 0.1% | 2026-Q2 |
| Cinctive Capital Management LP new | 62,546 | $2M | 0.1% | 2026-Q2 |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. | 59,700 | $1M | 0.1% | 2026-Q2 |
| Mariner, LLC added | 59,125 | $1M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.