Who owns HOG (HOG)
Which tracked institutional funds hold HOG, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See HOG company fundamentals →
Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
78 tracked funds added or opened HOG while 58 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
HOG’s largest tracked holder by dollar value, VANGUARD GROUP INC, sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes HOG more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in HOG divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 396 tracked filers holding HOG, 217 increased or opened the position and 165 reduced or closed it; over the same quarter, open-market insider Form 4s were net purchases.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in HOG between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 28
- VANGUARD PORTFOLIO MANAGEMENT LLC$107M
- VANGUARD CAPITAL MANAGEMENT LLC$102M
- GATE CITY CAPITAL MANAGEMENT, LLC$46M
- THIRD AVENUE MANAGEMENT LLC$30M
- AEGIS FINANCIAL CORP$28M
- VANGUARD FIDUCIARY TRUST CO$15M
Full exits 25
- VANGUARD GROUP INC$216M
- Beutel, Goodman & Co Ltd.$131M
- H PARTNERS MANAGEMENT, LLC$51M
- TWO SIGMA ADVISERS, LP$31M
- Pine Valley Investments Ltd Liability Co$23M
- Qube Research & Technologies Ltd$15M
Largest adds
- FIFTHDELTA Ltd$34M
- UBS Group AG$32M
- BANK OF AMERICA CORP /DE/$29M
- TWO SIGMA INVESTMENTS, LP$26M
- AQR CAPITAL MANAGEMENT LLC$24M
- DONALD SMITH & CO., INC.$20M
Largest trims
- FMR LLC$119M
- SG Americas Securities, LLC$20M
- DIMENSIONAL FUND ADVISORS LP$17M
- GOLDMAN SACHS GROUP INC$15M
- VOLORIDGE INVESTMENT MANAGEMENT, LLC$14M
- CITADEL ADVISORS LLC$9M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 10,605,802 | $214M | 7.9% | 2026-Q1 |
| DONALD SMITH & CO., INC. added | 10,016,874 | $203M | 7.5% | 2026-Q1 |
| DIMENSIONAL FUND ADVISORS LP trimmed | 5,844,941 | $118M | 4.4% | 2026-Q1 |
| VANGUARD PORTFOLIO MANAGEMENT LLC new | 5,283,574 | $107M | 3.9% | 2026-Q1 |
| LSV ASSET MANAGEMENT added | 5,174,024 | $105M | 3.9% | 2026-Q1 |
| VANGUARD CAPITAL MANAGEMENT LLC new | 5,060,962 | $102M | 3.8% | 2026-Q1 |
| AMERICAN CENTURY COMPANIES INC added | 4,756,434 | $96M | 3.6% | 2026-Q1 |
| STATE STREET CORP added | 3,795,273 | $77M | 2.8% | 2026-Q1 |
| TWO SIGMA INVESTMENTS, LP added | 3,042,450 | $62M | 2.3% | 2026-Q1 |
| UBS Group AG added | 2,855,214 | $58M | 2.1% | 2026-Q1 |
| GEODE CAPITAL MANAGEMENT, LLC added | 2,285,577 | $46M | 1.7% | 2026-Q1 |
| GATE CITY CAPITAL MANAGEMENT, LLC new | 2,269,416 | $46M | 1.7% | 2026-Q1 |
| FIFTHDELTA Ltd added | 2,130,300 | $43M | 1.6% | 2026-Q1 |
| Bank of New York Mellon Corp added | 2,110,552 | $43M | 1.6% | 2026-Q1 |
| MORGAN STANLEY added | 1,890,534 | $38M | 1.4% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ added | 1,735,378 | $35M | 1.3% | 2026-Q1 |
| AQR CAPITAL MANAGEMENT LLC added | 1,586,947 | $32M | 1.2% | 2026-Q1 |
| CITADEL ADVISORS LLC trimmed | 1,514,429 | $31M | 1.1% | 2026-Q1 |
| THIRD AVENUE MANAGEMENT LLC new | 1,462,670 | $30M | 1.1% | 2026-Q1 |
| AEGIS FINANCIAL CORP new | 1,369,000 | $28M | 1.0% | 2026-Q1 |
| NORGES BANK trimmed | 1,085,375 | $27M | 1.0% | 2026-Q1 |
| MILLENNIUM MANAGEMENT LLC added | 1,310,624 | $27M | 1.0% | 2026-Q1 |
| Gotham Asset Management, LLC added | 1,180,407 | $24M | 0.9% | 2026-Q1 |
| D. E. Shaw & Co., Inc. trimmed | 1,143,545 | $23M | 0.9% | 2026-Q1 |
| NORTHERN TRUST CORP added | 1,024,230 | $21M | 0.8% | 2026-Q1 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC trimmed | 1,018,160 | $21M | 0.8% | 2026-Q1 |
| Pacer Advisors, Inc. added | 960,881 | $20M | 0.7% | 2026-Q1 |
| JANE STREET GROUP, LLC trimmed | 835,338 | $17M | 0.6% | 2026-Q1 |
| VANGUARD FIDUCIARY TRUST CO new | 731,353 | $15M | 0.5% | 2026-Q1 |
| MARSHALL WACE, LLP added | 703,959 | $14M | 0.5% | 2026-Q1 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC added | 698,071 | $14M | 0.5% | 2026-Q1 |
| FIRST TRUST ADVISORS LP added | 645,934 | $13M | 0.5% | 2026-Q1 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP added | 632,337 | $13M | 0.5% | 2026-Q1 |
| JUPITER ASSET MANAGEMENT LTD added | 616,159 | $12M | 0.5% | 2026-Q1 |
| ALGERT GLOBAL LLC added | 611,860 | $12M | 0.5% | 2026-Q1 |
| Invesco Ltd. trimmed | 559,584 | $11M | 0.4% | 2026-Q1 |
| Trexquant Investment LP added | 559,015 | $11M | 0.4% | 2026-Q1 |
| Squarepoint Ops LLC added | 494,930 | $10M | 0.4% | 2026-Q1 |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC trimmed | 484,576 | $10M | 0.4% | 2026-Q1 |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC added | 479,263 | $10M | 0.4% | 2026-Q1 |
| Empowered Funds, LLC added | 465,085 | $9M | 0.3% | 2026-Q1 |
| Walleye Capital LLC added | 450,142 | $9M | 0.3% | 2026-Q1 |
| Quantinno Capital Management LP added | 433,999 | $9M | 0.3% | 2026-Q1 |
| Connor, Clark & Lunn Investment Management Ltd. added | 426,517 | $9M | 0.3% | 2026-Q1 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC added | 406,862 | $8M | 0.3% | 2026-Q1 |
| JPMORGAN CHASE & CO trimmed | 374,402 | $7M | 0.3% | 2026-Q1 |
| JACOBS LEVY EQUITY MANAGEMENT, INC added | 358,290 | $7M | 0.3% | 2026-Q1 |
| PDT Partners, LLC added | 356,264 | $7M | 0.3% | 2026-Q1 |
| RHUMBLINE ADVISERS added | 315,655 | $6M | 0.2% | 2026-Q1 |
| VICTORY CAPITAL MANAGEMENT INC added | 287,501 | $6M | 0.2% | 2026-Q1 |
| Holocene Advisors, LP added | 271,172 | $5M | 0.2% | 2026-Q1 |
| BARCLAYS PLC trimmed | 270,356 | $5M | 0.2% | 2026-Q1 |
| PRINCIPAL FINANCIAL GROUP INC added | 263,734 | $5M | 0.2% | 2026-Q1 |
| Man Group plc trimmed | 260,792 | $5M | 0.2% | 2026-Q1 |
| Nuveen, LLC trimmed | 255,086 | $5M | 0.2% | 2026-Q1 |
| GOLDMAN SACHS GROUP INC trimmed | 254,719 | $5M | 0.2% | 2026-Q1 |
| Schonfeld Strategic Advisors LLC added | 231,348 | $5M | 0.2% | 2026-Q1 |
| ROYAL BANK OF CANADA added | 229,216 | $5M | 0.2% | 2026-Q1 |
| SEI INVESTMENTS CO added | 228,009 | $5M | 0.2% | 2026-Q1 |
| Swiss National Bank trimmed | 222,100 | $4M | 0.2% | 2026-Q1 |
| CAPITAL FUND MANAGEMENT S.A. trimmed | 222,054 | $4M | 0.2% | 2026-Q1 |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 219,575 | $4M | 0.2% | 2026-Q1 |
| Russell Investments Group, Ltd. added | 212,965 | $4M | 0.2% | 2026-Q1 |
| Ninety One UK Ltd new | 206,172 | $4M | 0.2% | 2026-Q1 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. added | 202,035 | $4M | 0.2% | 2026-Q1 |
| CITIGROUP INC added | 198,572 | $4M | 0.1% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC added | 187,519 | $4M | 0.1% | 2026-Q1 |
| LOS ANGELES CAPITAL MANAGEMENT LLC trimmed | 168,942 | $3M | 0.1% | 2026-Q1 |
| Robinson Value Management, Ltd. added | 158,986 | $3M | 0.1% | 2026-Q1 |
| Legal & General Group Plc trimmed | 158,095 | $3M | 0.1% | 2026-Q1 |
| Retirement Systems of Alabama added | 144,836 | $3M | 0.1% | 2026-Q1 |
| SummitTX Capital, L.P. trimmed | 143,812 | $3M | 0.1% | 2026-Q1 |
| STATE OF WISCONSIN INVESTMENT BOARD added | 143,495 | $3M | 0.1% | 2026-Q1 |
| Thomist Capital Management, LP added | 140,600 | $3M | 0.1% | 2026-Q1 |
| ALLIANCEBERNSTEIN L.P. trimmed | 127,153 | $3M | 0.1% | 2026-Q1 |
| SG Americas Securities, LLC trimmed | 128,044 | $3M | 0.1% | 2026-Q1 |
| VANGUARD GROUP INC trimmed | 10,552,006 | $216M | 8.0% | 2025-Q4 stale |
| Beutel, Goodman & Co Ltd. trimmed | 6,377,492 | $131M | 4.8% | 2025-Q4 stale |
| Boston Partners added | 4,021,078 | $112M | 4.1% | 2025-Q3 stale |
| H PARTNERS MANAGEMENT, LLC trimmed | 2,500,000 | $51M | 1.9% | 2025-Q4 stale |
| TWO SIGMA ADVISERS, LP added | 1,532,780 | $31M | 1.2% | 2025-Q4 stale |
| Brickwood Asset Management LLP added | 1,145,259 | $29M | 1.1% | 2025-Q1 stale |
| Pine Valley Investments Ltd Liability Co added | 1,144,732 | $23M | 0.9% | 2025-Q4 stale |
| Qube Research & Technologies Ltd added | 721,987 | $15M | 0.5% | 2025-Q4 stale |
| RENAISSANCE TECHNOLOGIES LLC added | 541,544 | $11M | 0.4% | 2025-Q4 stale |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP added | 336,165 | $8M | 0.3% | 2025-Q1 stale |
| Edgestream Partners, L.P. added | 295,310 | $7M | 0.3% | 2025-Q2 stale |
| J. Goldman & Co LP added | 250,866 | $6M | 0.2% | 2025-Q1 stale |
| Brandywine Global Investment Management, LLC added | 270,744 | $6M | 0.2% | 2025-Q4 stale |
| California Public Employees Retirement System added | 227,929 | $5M | 0.2% | 2025-Q4 stale |
| TUDOR INVESTMENT CORP ET AL trimmed | 214,480 | $4M | 0.2% | 2025-Q4 stale |
| Weiss Asset Management LP trimmed | 199,404 | $4M | 0.2% | 2025-Q4 stale |
| Kiltearn Partners LLP trimmed | 193,320 | $4M | 0.1% | 2025-Q4 stale |
| Artisan Partners Limited Partnership trimmed | 156,172 | $4M | 0.1% | 2025-Q2 stale |
| ExodusPoint Capital Management, LP added | 169,636 | $3M | 0.1% | 2025-Q4 stale |
| Corebridge Financial, Inc. trimmed | 126,574 | $3M | 0.1% | 2025-Q1 stale |
| MUFG Securities EMEA plc added | 140,000 | $3M | 0.1% | 2025-Q4 stale |
| New Age Alpha Advisors, LLC trimmed | 101,310 | $3M | 0.1% | 2025-Q3 stale |
| Kingsview Wealth Management, LLC new | 104,293 | $3M | 0.1% | 2025-Q1 stale |
| Redwood Investment Management, LLC added | 122,931 | $3M | 0.1% | 2025-Q4 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.