Who owns HELO (HELO)
Which tracked institutional funds hold HELO, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See HELO company fundamentals →
Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
85 tracked funds added or opened HELO while 80 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
HELO’s largest tracked holder by dollar value, LPL Financial LLC, sizes it at 0.1% of its own reported 13F book, while the median holder sizes it at 0.5% of theirs — a 0.4pp gap the other way — the median holder sizes HELO more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in HELO divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2025-Q4 and 2026-Q1, across 381 tracked filers holding HELO, 231 increased or opened the position and 139 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in HELO between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 18
- Garrett Wealth Advisory Group, LLC$19M
- Avidian Wealth Enterprises, LLC$11M
- Owl Creek Wealth Partners LLC$11M
- Strategic Financial Concepts, LLC$5M
- JANE STREET GROUP, LLC$3M
- Independent Advisor Alliance$3M
Full exits 14
- Coppell Advisory Solutions LLC$4M
- RETIREMENT GUYS FORMULA LLC$3M
- Pine Valley Investments Ltd Liability Co$3M
- PRINCIPAL SECURITIES, INC.$2M
- Bright Futures Wealth Management, LLC.$2M
- Mattson Financial Services, LLC$2M
Largest adds
- Cetera Investment Advisers$40M
- ENVESTNET ASSET MANAGEMENT INC$39M
- AMERIPRISE FINANCIAL INC$13M
- Forvis Mazars Wealth Advisors, LLC$10M
- LPL Financial LLC$9M
- Archford Capital Strategies, LLC$8M
Largest trims
- WEALTH ENHANCEMENT ADVISORY SERVICES, LLC$26M
- CPC Advisors, LLC$20M
- Gradient Investments LLC$15M
- Cambridge Investment Research Advisors, Inc.$15M
- NewEdge Advisors, LLC$14M
- OSAIC HOLDINGS, INC.$11M
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| LPL Financial LLC added | 3,458,953 | $221M | 7.9% | 2026-Q1 |
| Forvis Mazars Wealth Advisors, LLC added | 2,894,024 | $185M | 6.6% | 2026-Q1 |
| ENVESTNET ASSET MANAGEMENT INC added | 2,564,278 | $164M | 5.8% | 2026-Q1 |
| BANK OF AMERICA CORP /DE/ added | 2,420,158 | $155M | 5.5% | 2026-Q1 |
| Bank of New York Mellon Corp added | 2,229,653 | $142M | 5.1% | 2026-Q1 |
| OSAIC HOLDINGS, INC. trimmed | 1,889,658 | $121M | 4.3% | 2026-Q1 |
| RAYMOND JAMES FINANCIAL INC added | 1,830,717 | $117M | 4.2% | 2026-Q1 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed | 1,706,244 | $109M | 3.9% | 2026-Q1 |
| Cetera Investment Advisers added | 1,584,346 | $101M | 3.6% | 2026-Q1 |
| CGC Financial Services, LLC added | 1,090,050 | $70M | 2.5% | 2026-Q1 |
| HighTower Advisors, LLC added | 1,004,470 | $64M | 2.3% | 2026-Q1 |
| AMERIPRISE FINANCIAL INC added | 976,660 | $62M | 2.2% | 2026-Q1 |
| Legacy Financial Group LLC added | 967,024 | $62M | 2.2% | 2026-Q1 |
| UBS Group AG added | 919,308 | $59M | 2.1% | 2026-Q1 |
| Focus Partners Wealth added | 780,654 | $50M | 1.8% | 2026-Q1 |
| COMMONWEALTH EQUITY SERVICES, LLC added | 749,393 | $48M | 1.7% | 2026-Q1 |
| RWA WEALTH PARTNERS, LLC trimmed | 708,571 | $45M | 1.6% | 2026-Q1 |
| Peterson Wealth Advisors, LLC added | 706,317 | $45M | 1.6% | 2026-Q1 |
| Taylor Securities Services, Inc. trimmed | 695,057 | $44M | 1.6% | 2026-Q1 |
| JPMORGAN CHASE & CO added | 543,744 | $34M | 1.2% | 2026-Q1 |
| ROYAL BANK OF CANADA added | 511,303 | $33M | 1.2% | 2026-Q1 |
| MML INVESTORS SERVICES, LLC trimmed | 459,978 | $29M | 1.0% | 2026-Q1 |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC added | 448,851 | $29M | 1.0% | 2026-Q1 |
| STIFEL FINANCIAL CORP added | 437,084 | $28M | 1.0% | 2026-Q1 |
| Cambridge Investment Research Advisors, Inc. trimmed | 407,144 | $26M | 0.9% | 2026-Q1 |
| Mariner, LLC added | 329,299 | $21M | 0.8% | 2026-Q1 |
| Advisory Services Network, LLC added | 316,622 | $20M | 0.7% | 2026-Q1 |
| Brookstone Capital Management added | 298,189 | $19M | 0.7% | 2026-Q1 |
| Garrett Wealth Advisory Group, LLC new | 292,018 | $19M | 0.7% | 2026-Q1 |
| Triad Wealth Partners, LLC added | 280,770 | $18M | 0.6% | 2026-Q1 |
| Longview Financial Advisors LLC added | 266,746 | $17M | 0.6% | 2026-Q1 |
| Campbell Deegan Wealth Management, LLC added | 264,937 | $17M | 0.6% | 2026-Q1 |
| Private Advisor Group, LLC trimmed | 264,014 | $17M | 0.6% | 2026-Q1 |
| HTG Investment Advisors, Inc. added | 261,547 | $17M | 0.6% | 2026-Q1 |
| Carr Financial Group Corp added | 249,734 | $16M | 0.6% | 2026-Q1 |
| Leo Wealth, LLC trimmed | 243,451 | $16M | 0.6% | 2026-Q1 |
| PINNACLE ASSOCIATES LTD added | 237,560 | $15M | 0.5% | 2026-Q1 |
| CARY STREET PARTNERS FINANCIAL LLC trimmed | 222,792 | $14M | 0.5% | 2026-Q1 |
| GREAT VALLEY ADVISOR GROUP, INC. added | 213,073 | $14M | 0.5% | 2026-Q1 |
| PATTEN & PATTEN INC/TN trimmed | 211,965 | $14M | 0.5% | 2026-Q1 |
| SIGNATUREFD, LLC trimmed | 207,847 | $13M | 0.5% | 2026-Q1 |
| CENTRAL TRUST Co trimmed | 203,253 | $13M | 0.5% | 2026-Q1 |
| Aspire Capital Advisors LLC added | 201,832 | $13M | 0.5% | 2026-Q1 |
| WealthPlan Investment Management, LLC trimmed | 201,764 | $13M | 0.5% | 2026-Q1 |
| Capital Planning Advisors, LLC added | 192,856 | $12M | 0.4% | 2026-Q1 |
| Pinnacle Wealth Management Advisory Group, LLC added | 185,430 | $12M | 0.4% | 2026-Q1 |
| CreativeOne Wealth, LLC trimmed | 182,626 | $12M | 0.4% | 2026-Q1 |
| Crewe Advisors LLC added | 179,671 | $11M | 0.4% | 2026-Q1 |
| Wick Capital Partners, LLC added | 175,621 | $11M | 0.4% | 2026-Q1 |
| Avior Wealth Management, LLC added | 172,428 | $11M | 0.4% | 2026-Q1 |
| Avidian Wealth Enterprises, LLC new | 169,904 | $11M | 0.4% | 2026-Q1 |
| Owl Creek Wealth Partners LLC new | 166,834 | $11M | 0.4% | 2026-Q1 |
| &PARTNERS added | 163,622 | $10M | 0.4% | 2026-Q1 |
| Integrated Wealth Concepts LLC trimmed | 162,463 | $10M | 0.4% | 2026-Q1 |
| Visionary Wealth Advisors trimmed | 162,211 | $10M | 0.4% | 2026-Q1 |
| Waverly Advisors, LLC added | 158,504 | $10M | 0.4% | 2026-Q1 |
| SouthState Bank Corp added | 155,884 | $10M | 0.4% | 2026-Q1 |
| Kestra Advisory Services, LLC added | 152,645 | $10M | 0.3% | 2026-Q1 |
| Curtis Advisory Group, LLC added | 149,721 | $10M | 0.3% | 2026-Q1 |
| Lifelong Wealth Advisors, Inc. added | 147,747 | $9M | 0.3% | 2026-Q1 |
| ORRSTOWN FINANCIAL SERVICES INC added | 147,270 | $9M | 0.3% | 2026-Q1 |
| AIRE ADVISORS, LLC added | 146,382 | $9M | 0.3% | 2026-Q1 |
| Archford Capital Strategies, LLC added | 144,850 | $9M | 0.3% | 2026-Q1 |
| MAI Capital Management added | 143,156 | $9M | 0.3% | 2026-Q1 |
| KESTRA PRIVATE WEALTH SERVICES, LLC trimmed | 140,509 | $9M | 0.3% | 2026-Q1 |
| AVAII WEALTH MANAGEMENT, LLC added | 131,378 | $8M | 0.3% | 2026-Q1 |
| Philip James Wealth Mangement, LLC trimmed | 131,134 | $8M | 0.3% | 2026-Q1 |
| Thrivent Financial for Lutherans added | 130,908 | $8M | 0.3% | 2026-Q1 |
| BLUEDOOR PRIVATE WEALTH, LLC added | 122,654 | $8M | 0.3% | 2026-Q1 |
| Alaska Permanent Capital Management, LLC added | 122,243 | $8M | 0.3% | 2026-Q1 |
| USAdvisors Wealth Management, LLC added | 122,850 | $8M | 0.3% | 2026-Q1 |
| PRAIRIEVIEW WEALTH PARTNERS, LLC added | 119,523 | $8M | 0.3% | 2026-Q1 |
| Allegheny Financial Group added | 117,678 | $8M | 0.3% | 2026-Q1 |
| DAYMARK WEALTH PARTNERS, LLC added | 114,226 | $7M | 0.3% | 2026-Q1 |
| Oak Wealth Advisors LLC added | 113,365 | $7M | 0.3% | 2026-Q1 |
| Crusonia Wealth Advisors LLC added | 111,418 | $7M | 0.3% | 2026-Q1 |
| Planned Solutions, Inc. added | 109,884 | $7M | 0.3% | 2026-Q1 |
| Summit Financial, LLC trimmed | 107,881 | $7M | 0.2% | 2026-Q1 |
| Fiduciary Alliance LLC added | 101,191 | $7M | 0.2% | 2026-Q1 |
| HUB Investment Partners, LLC trimmed | 105,314 | $7M | 0.2% | 2026-Q1 |
| MONECO ADVISORS, LLC trimmed | 104,094 | $7M | 0.2% | 2026-Q1 |
| Sprinkle Financial Consultants LLC added | 101,584 | $6M | 0.2% | 2026-Q1 |
| Hughes Financial Services, LLC trimmed | 100,541 | $6M | 0.2% | 2026-Q1 |
| INTEGRITY ALLIANCE, LLC. added | 99,081 | $6M | 0.2% | 2026-Q1 |
| Compass Financial Services Inc added | 97,626 | $6M | 0.2% | 2026-Q1 |
| SkyView Investment Advisors, LLC added | 96,624 | $6M | 0.2% | 2026-Q1 |
| Envestnet Portfolio Solutions, Inc. added | 94,913 | $6M | 0.2% | 2026-Q1 |
| Skyline Advisors, Inc. trimmed | 93,488 | $6M | 0.2% | 2026-Q1 |
| WealthPLAN Partners, LLC trimmed | 92,584 | $6M | 0.2% | 2026-Q1 |
| Cooper Financial Group added | 91,608 | $6M | 0.2% | 2026-Q1 |
| OneDigital Investment Advisors LLC added | 91,288 | $6M | 0.2% | 2026-Q1 |
| Palumbo Wealth Management LLC added | 90,331 | $6M | 0.2% | 2026-Q1 |
| Smallwood Wealth Investment Management, LLC added | 89,163 | $6M | 0.2% | 2026-Q1 |
| Alaska Wealth Advisors, LLC added | 81,339 | $5M | 0.2% | 2026-Q1 |
| Strategic Financial Concepts, LLC added | 80,422 | $5M | 0.2% | 2026-Q1 |
| Vertex Planning Partners, LLC added | 252,234 | $15M | 0.5% | 2025-Q1 stale |
| Tyler-Stone Wealth Management added | 103,617 | $6M | 0.2% | 2025-Q2 stale |
| Capital A Wealth Management, LLC new | 89,163 | $5M | 0.2% | 2025-Q1 stale |
| Apexium Financial, LP added | 80,560 | $5M | 0.2% | 2025-Q3 stale |
| Orion Portfolio Solutions, LLC trimmed | 84,838 | $5M | 0.2% | 2025-Q1 stale |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.