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Institutional Ownership · SEC Form 13F

Who owns HELO (HELO)


Which tracked institutional funds hold HELO, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See HELO company fundamentals →

Ownership as of the 2026-Q1 13F filings. 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.

381
Institutional holders
48,552,993
Shares held (tracked funds)

How the tape is positioned

85 tracked funds added or opened HELO while 80 trimmed or exited it between 2025-Q4 and 2026-Q1 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.

A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.

Conviction spread

HELO’s largest tracked holder by dollar value, LPL Financial LLC, sizes it at 0.1% of its own reported 13F book, while the median holder sizes it at 0.5% of theirs — a 0.4pp gap the other way — the median holder sizes HELO more heavily than its largest holder by dollar value does.

Book-share is each fund’s reported value in HELO divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.

Institutional & insider positioning

Between 2025-Q4 and 2026-Q1, across 381 tracked filers holding HELO, 231 increased or opened the position and 139 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.

This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.

New buyers & exits

Funds opening or closing a position in HELO between the 2025-Q4 and 2026-Q1 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.

New buyers 18

  • Garrett Wealth Advisory Group, LLC$19M
  • Avidian Wealth Enterprises, LLC$11M
  • Owl Creek Wealth Partners LLC$11M
  • Strategic Financial Concepts, LLC$5M
  • JANE STREET GROUP, LLC$3M
  • Independent Advisor Alliance$3M

Full exits 14

  • Coppell Advisory Solutions LLC$4M
  • RETIREMENT GUYS FORMULA LLC$3M
  • Pine Valley Investments Ltd Liability Co$3M
  • PRINCIPAL SECURITIES, INC.$2M
  • Bright Futures Wealth Management, LLC.$2M
  • Mattson Financial Services, LLC$2M

Largest adds

  • Cetera Investment Advisers$40M
  • ENVESTNET ASSET MANAGEMENT INC$39M
  • AMERIPRISE FINANCIAL INC$13M
  • Forvis Mazars Wealth Advisors, LLC$10M
  • LPL Financial LLC$9M
  • Archford Capital Strategies, LLC$8M

Largest trims

  • WEALTH ENHANCEMENT ADVISORY SERVICES, LLC$26M
  • CPC Advisors, LLC$20M
  • Gradient Investments LLC$15M
  • Cambridge Investment Research Advisors, Inc.$15M
  • NewEdge Advisors, LLC$14M
  • OSAIC HOLDINGS, INC.$11M

Institutional holders

One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).

FundSharesReported value% of valueQuarter
LPL Financial LLC added3,458,953$221M7.9%2026-Q1
Forvis Mazars Wealth Advisors, LLC added2,894,024$185M6.6%2026-Q1
ENVESTNET ASSET MANAGEMENT INC added2,564,278$164M5.8%2026-Q1
BANK OF AMERICA CORP /DE/ added2,420,158$155M5.5%2026-Q1
Bank of New York Mellon Corp added2,229,653$142M5.1%2026-Q1
OSAIC HOLDINGS, INC. trimmed1,889,658$121M4.3%2026-Q1
RAYMOND JAMES FINANCIAL INC added1,830,717$117M4.2%2026-Q1
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC trimmed1,706,244$109M3.9%2026-Q1
Cetera Investment Advisers added1,584,346$101M3.6%2026-Q1
CGC Financial Services, LLC added1,090,050$70M2.5%2026-Q1
HighTower Advisors, LLC added1,004,470$64M2.3%2026-Q1
AMERIPRISE FINANCIAL INC added976,660$62M2.2%2026-Q1
Legacy Financial Group LLC added967,024$62M2.2%2026-Q1
UBS Group AG added919,308$59M2.1%2026-Q1
Focus Partners Wealth added780,654$50M1.8%2026-Q1
COMMONWEALTH EQUITY SERVICES, LLC added749,393$48M1.7%2026-Q1
RWA WEALTH PARTNERS, LLC trimmed708,571$45M1.6%2026-Q1
Peterson Wealth Advisors, LLC added706,317$45M1.6%2026-Q1
Taylor Securities Services, Inc. trimmed695,057$44M1.6%2026-Q1
JPMORGAN CHASE & CO added543,744$34M1.2%2026-Q1
ROYAL BANK OF CANADA added511,303$33M1.2%2026-Q1
MML INVESTORS SERVICES, LLC trimmed459,978$29M1.0%2026-Q1
UNITED CAPITAL FINANCIAL ADVISORS, LLC added448,851$29M1.0%2026-Q1
STIFEL FINANCIAL CORP added437,084$28M1.0%2026-Q1
Cambridge Investment Research Advisors, Inc. trimmed407,144$26M0.9%2026-Q1
Mariner, LLC added329,299$21M0.8%2026-Q1
Advisory Services Network, LLC added316,622$20M0.7%2026-Q1
Brookstone Capital Management added298,189$19M0.7%2026-Q1
Garrett Wealth Advisory Group, LLC new292,018$19M0.7%2026-Q1
Triad Wealth Partners, LLC added280,770$18M0.6%2026-Q1
Longview Financial Advisors LLC added266,746$17M0.6%2026-Q1
Campbell Deegan Wealth Management, LLC added264,937$17M0.6%2026-Q1
Private Advisor Group, LLC trimmed264,014$17M0.6%2026-Q1
HTG Investment Advisors, Inc. added261,547$17M0.6%2026-Q1
Carr Financial Group Corp added249,734$16M0.6%2026-Q1
Leo Wealth, LLC trimmed243,451$16M0.6%2026-Q1
PINNACLE ASSOCIATES LTD added237,560$15M0.5%2026-Q1
CARY STREET PARTNERS FINANCIAL LLC trimmed222,792$14M0.5%2026-Q1
GREAT VALLEY ADVISOR GROUP, INC. added213,073$14M0.5%2026-Q1
PATTEN & PATTEN INC/TN trimmed211,965$14M0.5%2026-Q1
SIGNATUREFD, LLC trimmed207,847$13M0.5%2026-Q1
CENTRAL TRUST Co trimmed203,253$13M0.5%2026-Q1
Aspire Capital Advisors LLC added201,832$13M0.5%2026-Q1
WealthPlan Investment Management, LLC trimmed201,764$13M0.5%2026-Q1
Capital Planning Advisors, LLC added192,856$12M0.4%2026-Q1
Pinnacle Wealth Management Advisory Group, LLC added185,430$12M0.4%2026-Q1
CreativeOne Wealth, LLC trimmed182,626$12M0.4%2026-Q1
Crewe Advisors LLC added179,671$11M0.4%2026-Q1
Wick Capital Partners, LLC added175,621$11M0.4%2026-Q1
Avior Wealth Management, LLC added172,428$11M0.4%2026-Q1
Avidian Wealth Enterprises, LLC new169,904$11M0.4%2026-Q1
Owl Creek Wealth Partners LLC new166,834$11M0.4%2026-Q1
&PARTNERS added163,622$10M0.4%2026-Q1
Integrated Wealth Concepts LLC trimmed162,463$10M0.4%2026-Q1
Visionary Wealth Advisors trimmed162,211$10M0.4%2026-Q1
Waverly Advisors, LLC added158,504$10M0.4%2026-Q1
SouthState Bank Corp added155,884$10M0.4%2026-Q1
Kestra Advisory Services, LLC added152,645$10M0.3%2026-Q1
Curtis Advisory Group, LLC added149,721$10M0.3%2026-Q1
Lifelong Wealth Advisors, Inc. added147,747$9M0.3%2026-Q1
ORRSTOWN FINANCIAL SERVICES INC added147,270$9M0.3%2026-Q1
AIRE ADVISORS, LLC added146,382$9M0.3%2026-Q1
Archford Capital Strategies, LLC added144,850$9M0.3%2026-Q1
MAI Capital Management added143,156$9M0.3%2026-Q1
KESTRA PRIVATE WEALTH SERVICES, LLC trimmed140,509$9M0.3%2026-Q1
AVAII WEALTH MANAGEMENT, LLC added131,378$8M0.3%2026-Q1
Philip James Wealth Mangement, LLC trimmed131,134$8M0.3%2026-Q1
Thrivent Financial for Lutherans added130,908$8M0.3%2026-Q1
BLUEDOOR PRIVATE WEALTH, LLC added122,654$8M0.3%2026-Q1
Alaska Permanent Capital Management, LLC added122,243$8M0.3%2026-Q1
USAdvisors Wealth Management, LLC added122,850$8M0.3%2026-Q1
PRAIRIEVIEW WEALTH PARTNERS, LLC added119,523$8M0.3%2026-Q1
Allegheny Financial Group added117,678$8M0.3%2026-Q1
DAYMARK WEALTH PARTNERS, LLC added114,226$7M0.3%2026-Q1
Oak Wealth Advisors LLC added113,365$7M0.3%2026-Q1
Crusonia Wealth Advisors LLC added111,418$7M0.3%2026-Q1
Planned Solutions, Inc. added109,884$7M0.3%2026-Q1
Summit Financial, LLC trimmed107,881$7M0.2%2026-Q1
Fiduciary Alliance LLC added101,191$7M0.2%2026-Q1
HUB Investment Partners, LLC trimmed105,314$7M0.2%2026-Q1
MONECO ADVISORS, LLC trimmed104,094$7M0.2%2026-Q1
Sprinkle Financial Consultants LLC added101,584$6M0.2%2026-Q1
Hughes Financial Services, LLC trimmed100,541$6M0.2%2026-Q1
INTEGRITY ALLIANCE, LLC. added99,081$6M0.2%2026-Q1
Compass Financial Services Inc added97,626$6M0.2%2026-Q1
SkyView Investment Advisors, LLC added96,624$6M0.2%2026-Q1
Envestnet Portfolio Solutions, Inc. added94,913$6M0.2%2026-Q1
Skyline Advisors, Inc. trimmed93,488$6M0.2%2026-Q1
WealthPLAN Partners, LLC trimmed92,584$6M0.2%2026-Q1
Cooper Financial Group added91,608$6M0.2%2026-Q1
OneDigital Investment Advisors LLC added91,288$6M0.2%2026-Q1
Palumbo Wealth Management LLC added90,331$6M0.2%2026-Q1
Smallwood Wealth Investment Management, LLC added89,163$6M0.2%2026-Q1
Alaska Wealth Advisors, LLC added81,339$5M0.2%2026-Q1
Strategic Financial Concepts, LLC added80,422$5M0.2%2026-Q1
Vertex Planning Partners, LLC added252,234$15M0.5%2025-Q1 stale
Tyler-Stone Wealth Management added103,617$6M0.2%2025-Q2 stale
Capital A Wealth Management, LLC new89,163$5M0.2%2025-Q1 stale
Apexium Financial, LP added80,560$5M0.2%2025-Q3 stale
Orion Portfolio Solutions, LLC trimmed84,838$5M0.2%2025-Q1 stale

Ownership over time

Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.

HoldersTotal shares

Reading this table

Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.

About 13F filings

A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.

Learn how to read institutional ownership