Who owns Bread Financial Holdings (BFH)
Which tracked institutional funds hold BFH, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See BFH company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
157 tracked funds added or opened BFH while 61 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
BFH’s largest tracked holder by dollar value, BlackRock, Inc., sizes it at 0.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.0pp gap the other way — the median holder sizes BFH more heavily than its largest holder by dollar value does.
Book-share is each fund’s reported value in BFH divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 389 tracked filers holding BFH, 191 increased or opened the position and 213 reduced or closed it; over the same quarter, open-market insider Form 4s were net sales.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in BFH between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 21
- Walleye Capital LLC$10M
- BALYASNY ASSET MANAGEMENT L.P.$8M
- BOOTHBAY FUND MANAGEMENT, LLC$4M
- CREDIT AGRICOLE S A$4M
- CAXTON ASSOCIATES LLP$4M
- Kiker Wealth Management, LLC$3M
Full exits 37
- LSV ASSET MANAGEMENT$32M
- SG Americas Securities, LLC$26M
- Philadelphia Financial Management of San Francisco, LLC$13M
- CITADEL ADVISORS LLC$10M
- JUPITER ASSET MANAGEMENT LTD$8M
- BW Gestao de Investimentos Ltda.$6M
Largest adds
- BlackRock, Inc.$191M
- DIMENSIONAL FUND ADVISORS LP$104M
- VANGUARD PORTFOLIO MANAGEMENT LLC$78M
- AMERICAN CENTURY COMPANIES INC$72M
- VANGUARD CAPITAL MANAGEMENT LLC$50M
- STATE STREET CORP$50M
Largest trims
- TURTLE CREEK ASSET MANAGEMENT INC.$231M
- Squarepoint Ops LLC$14M
- PZENA INVESTMENT MANAGEMENT LLC$10M
- NORGES BANK$10M
- J. Goldman & Co LP$10M
- WELLINGTON MANAGEMENT GROUP LLP$7M
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| BlackRock, Inc. added | 3,888,457 | $421M | 10.6% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP added | 3,092,208 | $335M | 8.5% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC trimmed | 2,621,816 | $284M | 7.2% | 2026-Q2 |
| AMERICAN CENTURY COMPANIES INC added | 1,791,190 | $194M | 4.9% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC trimmed | 1,757,637 | $190M | 4.8% | 2026-Q2 |
| STATE STREET CORP trimmed | 1,681,704 | $182M | 4.6% | 2026-Q2 |
| Allianz Asset Management GmbH added | 1,391,954 | $145M | 3.7% | 2026-Q2 |
| TURTLE CREEK ASSET MANAGEMENT INC. trimmed | 1,310,339 | $142M | 3.6% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC trimmed | 1,132,140 | $123M | 3.1% | 2026-Q2 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP trimmed | 1,045,197 | $113M | 2.9% | 2026-Q2 |
| HSBC HOLDINGS PLC trimmed | 907,458 | $99M | 2.5% | 2026-Q2 |
| FRANKLIN RESOURCES INC trimmed | 823,185 | $89M | 2.3% | 2026-Q2 |
| JACOBS LEVY EQUITY MANAGEMENT, INC trimmed | 769,826 | $83M | 2.1% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 762,074 | $83M | 2.1% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC trimmed | 612,515 | $66M | 1.7% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 607,351 | $66M | 1.7% | 2026-Q2 |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. trimmed | 583,288 | $63M | 1.6% | 2026-Q2 |
| MORGAN STANLEY trimmed | 564,739 | $61M | 1.5% | 2026-Q2 |
| NORTHERN TRUST CORP trimmed | 521,167 | $56M | 1.4% | 2026-Q2 |
| WELLINGTON MANAGEMENT GROUP LLP trimmed | 498,428 | $54M | 1.4% | 2026-Q2 |
| NEUBERGER BERMAN GROUP LLC added | 469,497 | $51M | 1.3% | 2026-Q2 |
| Empowered Funds, LLC added | 461,938 | $50M | 1.3% | 2026-Q2 |
| PRINCIPAL FINANCIAL GROUP INC trimmed | 395,722 | $43M | 1.1% | 2026-Q2 |
| Bank of New York Mellon Corp trimmed | 364,261 | $39M | 1.0% | 2026-Q2 |
| PZENA INVESTMENT MANAGEMENT LLC trimmed | 327,448 | $35M | 0.9% | 2026-Q2 |
| UBS Group AG trimmed | 319,836 | $35M | 0.9% | 2026-Q2 |
| MILLENNIUM MANAGEMENT LLC added | 305,297 | $33M | 0.8% | 2026-Q2 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC trimmed | 303,386 | $33M | 0.8% | 2026-Q2 |
| Nuveen, LLC added | 271,275 | $29M | 0.7% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO trimmed | 266,987 | $29M | 0.7% | 2026-Q2 |
| Invesco Ltd. added | 260,069 | $28M | 0.7% | 2026-Q2 |
| Public Sector Pension Investment Board trimmed | 258,389 | $28M | 0.7% | 2026-Q2 |
| STOREBRAND ASSET MANAGEMENT AS added | 223,571 | $24M | 0.6% | 2026-Q2 |
| PANAGORA ASSET MANAGEMENT INC added | 216,407 | $23M | 0.6% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 201,100 | $22M | 0.6% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 193,157 | $21M | 0.5% | 2026-Q2 |
| PRUDENTIAL FINANCIAL INC trimmed | 190,833 | $21M | 0.5% | 2026-Q2 |
| SCHRODER INVESTMENT MANAGEMENT GROUP added | 189,965 | $21M | 0.5% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC trimmed | 184,439 | $20M | 0.5% | 2026-Q2 |
| AMERIPRISE FINANCIAL INC trimmed | 172,587 | $19M | 0.5% | 2026-Q2 |
| CAPITAL FUND MANAGEMENT S.A. added | 159,546 | $17M | 0.4% | 2026-Q2 |
| BASSWOOD CAPITAL MANAGEMENT, L.L.C. | 158,693 | $17M | 0.4% | 2026-Q2 |
| ASSETMARK, INC trimmed | 157,703 | $17M | 0.4% | 2026-Q2 |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC trimmed | 142,293 | $15M | 0.4% | 2026-Q2 |
| Hudson Bay Capital Management LP added | 136,672 | $15M | 0.4% | 2026-Q2 |
| Hillsdale Investment Management Inc. added | 136,600 | $15M | 0.4% | 2026-Q2 |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC added | 135,865 | $15M | 0.4% | 2026-Q2 |
| Miller Value Partners, LLC trimmed | 132,798 | $14M | 0.4% | 2026-Q2 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC trimmed | 122,558 | $13M | 0.3% | 2026-Q2 |
| Russell Investments Group, Ltd. trimmed | 122,550 | $13M | 0.3% | 2026-Q2 |
| Edgestream Partners, L.P. added | 110,980 | $12M | 0.3% | 2026-Q2 |
| VICTORY CAPITAL MANAGEMENT INC trimmed | 110,145 | $12M | 0.3% | 2026-Q2 |
| RHUMBLINE ADVISERS trimmed | 107,615 | $12M | 0.3% | 2026-Q2 |
| TWO SIGMA INVESTMENTS, LP trimmed | 106,740 | $12M | 0.3% | 2026-Q2 |
| Brevan Howard Capital Management LP added | 104,486 | $11M | 0.3% | 2026-Q2 |
| SEI INVESTMENTS CO trimmed | 102,995 | $11M | 0.3% | 2026-Q2 |
| Legal & General Group Plc trimmed | 102,960 | $11M | 0.3% | 2026-Q2 |
| Cambria Investment Management, L.P. trimmed | 100,821 | $11M | 0.3% | 2026-Q2 |
| Universal- Beteiligungs- und Servicegesellschaft mbH added | 99,742 | $11M | 0.3% | 2026-Q2 |
| Jefferies Financial Group Inc. added | 97,546 | $11M | 0.3% | 2026-Q2 |
| BROOKTREE CAPITAL MANAGEMENT trimmed | 97,526 | $11M | 0.3% | 2026-Q2 |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. added | 96,589 | $10M | 0.3% | 2026-Q2 |
| Walleye Capital LLC added | 91,394 | $10M | 0.3% | 2026-Q2 |
| Robeco Institutional Asset Management B.V. trimmed | 90,132 | $10M | 0.2% | 2026-Q2 |
| Swiss National Bank trimmed | 83,123 | $9M | 0.2% | 2026-Q2 |
| INTECH INVESTMENT MANAGEMENT LLC added | 76,730 | $8M | 0.2% | 2026-Q2 |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND added | 73,672 | $8M | 0.2% | 2026-Q2 |
| MACKENZIE FINANCIAL CORP added | 72,967 | $8M | 0.2% | 2026-Q2 |
| BALYASNY ASSET MANAGEMENT L.P. trimmed | 72,553 | $8M | 0.2% | 2026-Q2 |
| FIRST TRUST ADVISORS LP added | 71,506 | $8M | 0.2% | 2026-Q2 |
| D. E. Shaw & Co., Inc. trimmed | 71,241 | $8M | 0.2% | 2026-Q2 |
| Moran Wealth Management, LLC trimmed | 69,285 | $8M | 0.2% | 2026-Q2 |
| DEUTSCHE BANK AG\ trimmed | 66,993 | $7M | 0.2% | 2026-Q2 |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main trimmed | 65,871 | $7M | 0.2% | 2026-Q2 |
| Convergence Investment Partners, LLC added | 61,375 | $7M | 0.2% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ added | 60,488 | $7M | 0.2% | 2026-Q2 |
| XTX Topco Ltd added | 56,319 | $6M | 0.2% | 2026-Q2 |
| NORGES BANK trimmed | 55,935 | $6M | 0.2% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM trimmed | 52,568 | $6M | 0.1% | 2026-Q2 |
| GREAT LAKES ADVISORS, LLC trimmed | 52,196 | $6M | 0.1% | 2026-Q2 |
| CITIGROUP INC trimmed | 48,675 | $5M | 0.1% | 2026-Q2 |
| RITHOLTZ WEALTH MANAGEMENT added | 47,829 | $5M | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. trimmed | 46,775 | $4M | 0.1% | 2026-Q2 |
| Susquehanna Portfolio Strategies, LLC trimmed | 44,610 | $5M | 0.1% | 2026-Q2 |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ trimmed | 44,418 | $5M | 0.1% | 2026-Q2 |
| NOMURA HOLDINGS INC trimmed | 42,114 | $5M | 0.1% | 2026-Q2 |
| ROYCE & ASSOCIATES LP added | 41,812 | $5M | 0.1% | 2026-Q2 |
| ZACKS INVESTMENT MANAGEMENT added | 40,845 | $4M | 0.1% | 2026-Q2 |
| BOOTHBAY FUND MANAGEMENT, LLC new | 39,621 | $4M | 0.1% | 2026-Q2 |
| VANGUARD ASSET MANAGEMENT, Ltd trimmed | 38,711 | $4M | 0.1% | 2026-Q2 |
| Vanguard Global Advisers, LLC trimmed | 36,098 | $4M | 0.1% | 2026-Q2 |
| CREDIT AGRICOLE S A new | 36,000 | $4M | 0.1% | 2026-Q2 |
| Grantham, Mayo, Van Otterloo & Co. LLC trimmed | 35,077 | $4M | 0.1% | 2026-Q2 |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO trimmed | 34,673 | $4M | 0.1% | 2026-Q2 |
| Quantinno Capital Management LP added | 34,264 | $4M | 0.1% | 2026-Q2 |
| CAXTON ASSOCIATES LLP added | 32,797 | $4M | 0.1% | 2026-Q2 |
| Integrated Quantitative Investments LLC trimmed | 31,807 | $3M | 0.1% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS trimmed | 30,862 | $3M | 0.1% | 2026-Q2 |
| MARTINGALE ASSET MANAGEMENT L P trimmed | 29,237 | $3M | 0.1% | 2026-Q2 |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC trimmed | 28,865 | $3M | 0.1% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.