Who owns AXIL Brands (AXIL)
Which tracked institutional funds hold AXIL, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See AXIL company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
1 tracked fund added or opened AXIL while 1 trimmed or exited it between 2026-Q1 and 2026-Q2 — the tape is split. When large holders disagree on a name, the funds moving first are sometimes ahead of the story.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
AXIL’s largest tracked holder by dollar value, Private Advisory Group LLC, sizes it at 0.1% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 0.1pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in AXIL divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 13 tracked filers holding AXIL, 6 increased or opened the position and 6 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in AXIL between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 1
- Diversify Advisory Services, LLC$986K
Largest trims
- DIVERSIFY WEALTH MANAGEMENT, LLC$299K
Institutional holders
One row per tracked fund, largest reported value first. “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding. Rows marked stale are from an earlier filing than the security’s latest quarter — that fund is absent from the newest snapshot (position exited, or reported under a different name).
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| Private Advisory Group LLC | 334,756 | $2M | 29.0% | 2026-Q2 |
| Soltis Investment Advisors LLC | 180,002 | $1M | 15.6% | 2026-Q2 |
| DIVERSIFY WEALTH MANAGEMENT, LLC trimmed | 164,331 | $986K | 12.7% | 2026-Q2 |
| Diversify Advisory Services, LLC new | 164,331 | $986K | 12.7% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC added | 70,379 | $472K | 6.1% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN | 39,688 | $266K | 3.4% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC | 38,260 | $256K | 3.3% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO added | 19,781 | $133K | 1.7% | 2026-Q2 |
| CITADEL ADVISORS LLC new | 13,039 | $87K | 1.1% | 2026-Q2 |
| STATE STREET CORP | 12,674 | $85K | 1.1% | 2026-Q2 |
| Cetera Investment Advisers trimmed | 11,000 | $74K | 1.0% | 2026-Q2 |
| UBS Group AG added | 2,665 | $18K | 0.2% | 2026-Q2 |
| BARCLAYS PLC new | 22 | $147 | 0.0% | 2026-Q2 |
| VANGUARD GROUP INC | 54,968 | $381K | 4.9% | 2025-Q4 stale (2 quarters behind) |
| FNY Investment Advisers, LLC added | 39,782 | $278K | 3.6% | 2026-Q1 stale (1 quarter behind) |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP new | 18,557 | $102K | 1.3% | 2025-Q2 stale (4 quarters behind) |
| BlackRock, Inc. added | 10,125 | $71K | 0.9% | 2026-Q1 stale (1 quarter behind) |
| MILLENNIUM MANAGEMENT LLC trimmed | 10,630 | $58K | 0.8% | 2025-Q2 stale (4 quarters behind) |
| Glass Jacobson Investment Advisors llc | 2,501 | $18K | 0.2% | 2026-Q1 stale (1 quarter behind) |
| Wellington Grp LLC new | 2,222 | $15K | 0.2% | 2025-Q4 stale (2 quarters behind) |
| RAYMOND JAMES FINANCIAL INC new | 1,243 | $7K | 0.1% | 2025-Q2 stale (4 quarters behind) |
| JONES FINANCIAL COMPANIES LLLP | 350 | $2K | 0.0% | 2025-Q3 stale (3 quarters behind) |
| ROYAL BANK OF CANADA new | 273 | $2K | 0.0% | 2026-Q1 stale (1 quarter behind) |
| Tower Research Capital LLC (TRC) added | 154 | $1K | 0.0% | 2025-Q4 stale (2 quarters behind) |
| JPMORGAN CHASE & CO | 7 | $44 | 0.0% | 2025-Q3 stale (3 quarters behind) |
| BANK OF AMERICA CORP /DE/ added | 3 | $21 | 0.0% | 2025-Q4 stale (2 quarters behind) |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | 0 | — | 0.0% | 2025-Q2 stale (4 quarters behind) |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.