Who owns Asure Software (ASUR)
Which tracked institutional funds hold ASUR, how they are positioned, and who is buying versus exiting — from SEC Form 13F-HR filings. See ASUR company fundamentals →
Ownership as of the 2026-Q2 13F filings (latest filed 2026-09-22). 13F is disclosed up to 45 days after quarter-end, so the most recent quarter fills in over the following weeks.
How the tape is positioned
The tracked-fund tape on ASUR is one-sided between 2026-Q1 and 2026-Q2: 5 added or opened and 16 trimmed or exited — on balance reducing.
A prompt to read the filings, not a verdict. 13F is a quarter-end snapshot disclosed up to 45 days late; a fund adds or exits for mandate, benchmark, and timing reasons that have nothing to do with a view on the stock. This is a starting question, not a signal to trade.
Conviction spread
ASUR’s largest tracked holder by dollar value, Private Capital Management, LLC, sizes it at 3.0% of its own reported 13F book, while the median holder sizes it at 0.0% of theirs — a 3.0pp conviction gap — its largest holder concentrates the name more heavily than the typical one.
Book-share is each fund’s reported value in ASUR divided by its whole reported 13F book, so it is comparable across funds of different sizes and is unaffected by stock splits. A higher share means a fund has committed more of its book to the name — a starting question about conviction, not a verdict or a signal to trade.
Institutional & insider positioning
Between 2026-Q1 and 2026-Q2, across 108 tracked filers holding ASUR, 52 increased or opened the position and 43 reduced or closed it; over the same quarter, there were no open-market insider Form 4s.
This fuses two public signals for the same quarter — how tracked institutions changed their positions and whether insiders bought or sold in the open market. It describes what was filed; it is a starting question, not a verdict or a signal to trade.
New buyers & exits
Funds opening or closing a position in ASUR between the 2026-Q1 and 2026-Q2 13F filings, and the largest changes among funds holding it in both. New buyers and exits are counted on fund presence (split-invariant); adds and trims are measured on reported value.
New buyers 2
- Jupiter Topco LLC$15M
- Beacon Harbor Wealth Advisors, Inc.$865K
Full exits 1
- JANUS HENDERSON GROUP PLC$15M
Largest adds
- ROYCE & ASSOCIATES LP$1M
- EQUITABLE TRUST CO$728K
- Squarepoint Ops LLC$324K
Largest trims
- EverSource Wealth Advisors, LLC$14M
- ArrowMark Colorado Holdings LLC$3M
- NEEDHAM INVESTMENT MANAGEMENT LLC$2M
- Private Capital Management, LLC$1M
- VANGUARD CAPITAL MANAGEMENT LLC$846K
- DIMENSIONAL FUND ADVISORS LP$677K
Institutional holders
One row per tracked fund, most shares held first (every row is from one quarter; reported value breaks ties). “% of value” is the fund’s share of this security’s tracked institutional value — not of shares outstanding.
| Fund | Shares | Reported value | % of value | Quarter |
|---|---|---|---|---|
| Private Capital Management, LLC added | 4,203,526 | $33M | 19.8% | 2026-Q2 |
| NEEDHAM INVESTMENT MANAGEMENT LLC added | 2,635,000 | $21M | 12.4% | 2026-Q2 |
| Jupiter Topco LLC new | 1,830,824 | $15M | 8.6% | 2026-Q2 |
| BlackRock, Inc. added | 1,651,498 | $13M | 7.8% | 2026-Q2 |
| VANGUARD CAPITAL MANAGEMENT LLC trimmed | 1,070,718 | $9M | 5.0% | 2026-Q2 |
| DIMENSIONAL FUND ADVISORS LP trimmed | 953,880 | $8M | 4.5% | 2026-Q2 |
| Swedbank AB | 800,000 | $6M | 3.8% | 2026-Q2 |
| RICE HALL JAMES & ASSOCIATES, LLC added | 705,628 | $6M | 3.3% | 2026-Q2 |
| Pacific Ridge Capital Partners, LLC trimmed | 696,002 | $6M | 3.3% | 2026-Q2 |
| ROYCE & ASSOCIATES LP added | 681,487 | $5M | 3.2% | 2026-Q2 |
| GEODE CAPITAL MANAGEMENT, LLC added | 633,554 | $5M | 3.0% | 2026-Q2 |
| KENNEDY CAPITAL MANAGEMENT LLC trimmed | 518,779 | $4M | 2.4% | 2026-Q2 |
| ArrowMark Colorado Holdings LLC trimmed | 490,893 | $4M | 2.3% | 2026-Q2 |
| STATE STREET CORP trimmed | 481,372 | $4M | 2.3% | 2026-Q2 |
| S SQUARED TECHNOLOGY, LLC | 399,360 | $3M | 1.9% | 2026-Q2 |
| Diamond Hill Capital Management, LLC (Investment Advisor) added | 239,980 | $2M | 1.1% | 2026-Q2 |
| NORTHERN TRUST CORP added | 215,152 | $2M | 1.0% | 2026-Q2 |
| EQUITABLE TRUST CO added | 212,730 | $2M | 1.0% | 2026-Q2 |
| North Star Investment Management Corp. added | 198,000 | $2M | 0.9% | 2026-Q2 |
| Bank of New York Mellon Corp added | 184,254 | $1M | 0.9% | 2026-Q2 |
| VANGUARD FIDUCIARY TRUST CO added | 173,950 | $1M | 0.8% | 2026-Q2 |
| VANGUARD PORTFOLIO MANAGEMENT LLC added | 162,904 | $1M | 0.8% | 2026-Q2 |
| P.A.W. CAPITAL CORP | 150,000 | $1M | 0.7% | 2026-Q2 |
| CAPTRUST FINANCIAL ADVISORS added | 141,033 | $1M | 0.7% | 2026-Q2 |
| Post Resch Tallon Group Inc. | 138,871 | $1M | 0.7% | 2026-Q2 |
| GOLDMAN SACHS GROUP INC added | 113,428 | $901K | 0.5% | 2026-Q2 |
| Quantinno Capital Management LP trimmed | 112,407 | $893K | 0.5% | 2026-Q2 |
| Beacon Harbor Wealth Advisors, Inc. new | 107,744 | $865K | 0.5% | 2026-Q2 |
| Penbrook Management LLC trimmed | 88,135 | $700K | 0.4% | 2026-Q2 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC added | 79,492 | $631K | 0.4% | 2026-Q2 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP trimmed | 68,211 | $542K | 0.3% | 2026-Q2 |
| Nuveen, LLC | 65,338 | $519K | 0.3% | 2026-Q2 |
| CITADEL ADVISORS LLC trimmed | 56,089 | $445K | 0.3% | 2026-Q2 |
| Squarepoint Ops LLC added | 53,920 | $428K | 0.3% | 2026-Q2 |
| AMERICAN CENTURY COMPANIES INC trimmed | 49,171 | $390K | 0.2% | 2026-Q2 |
| Skylands Capital, LLC added | 48,638 | $386K | 0.2% | 2026-Q2 |
| BANK OF AMERICA CORP /DE/ trimmed | 43,800 | $348K | 0.2% | 2026-Q2 |
| SEI INVESTMENTS CO trimmed | 43,417 | $345K | 0.2% | 2026-Q2 |
| Hillsdale Investment Management Inc. new | 42,500 | $337K | 0.2% | 2026-Q2 |
| AQR CAPITAL MANAGEMENT LLC added | 40,384 | $321K | 0.2% | 2026-Q2 |
| PRICE T ROWE ASSOCIATES INC /MD/ trimmed | 40,161 | $319K | 0.2% | 2026-Q2 |
| INTRINSIC EDGE CAPITAL MANAGEMENT LLC new | 40,000 | $318K | 0.2% | 2026-Q2 |
| Unified Investment Management | 38,550 | $306K | 0.2% | 2026-Q2 |
| UBS Group AG trimmed | 35,848 | $285K | 0.2% | 2026-Q2 |
| JANE STREET GROUP, LLC trimmed | 31,837 | $253K | 0.1% | 2026-Q2 |
| CM WEALTH ADVISORS LLC new | 29,325 | $233K | 0.1% | 2026-Q2 |
| DEUTSCHE BANK AG\ added | 24,433 | $194K | 0.1% | 2026-Q2 |
| LPL Financial LLC | 22,804 | $181K | 0.1% | 2026-Q2 |
| State of Wyoming added | 22,079 | $175K | 0.1% | 2026-Q2 |
| Vident Advisory, LLC | 21,490 | $171K | 0.1% | 2026-Q2 |
| WELLS FARGO & COMPANY/MN added | 21,315 | $169K | 0.1% | 2026-Q2 |
| PNC Financial Services Group, Inc. trimmed | 20,472 | $163K | 0.1% | 2026-Q2 |
| MORGAN STANLEY trimmed | 19,958 | $158K | 0.1% | 2026-Q2 |
| RHUMBLINE ADVISERS trimmed | 17,815 | $141K | 0.1% | 2026-Q2 |
| MERCER GLOBAL ADVISORS INC /ADV new | 17,470 | $139K | 0.1% | 2026-Q2 |
| MetLife Investment Management, LLC added | 17,188 | $136K | 0.1% | 2026-Q2 |
| Rothschild Wealth LLC trimmed | 16,554 | $131K | 0.1% | 2026-Q2 |
| ALLIANCEBERNSTEIN L.P. added | 16,060 | $138K | 0.1% | 2026-Q2 |
| FMR LLC added | 15,814 | $126K | 0.1% | 2026-Q2 |
| Abel Hall, LLC new | 14,911 | $118K | 0.1% | 2026-Q2 |
| R Squared Ltd added | 14,897 | $118K | 0.1% | 2026-Q2 |
| Russell Investments Group, Ltd. added | 13,652 | $108K | 0.1% | 2026-Q2 |
| Procyon Advisors, LLC | 13,420 | $107K | 0.1% | 2026-Q2 |
| D. E. Shaw & Co., Inc. trimmed | 13,198 | $105K | 0.1% | 2026-Q2 |
| Invesco Ltd. added | 12,650 | $100K | 0.1% | 2026-Q2 |
| CITIGROUP INC added | 12,576 | $100K | 0.1% | 2026-Q2 |
| US BANCORP \DE\ new | 11,360 | $90K | 0.1% | 2026-Q2 |
| XTX Topco Ltd trimmed | 11,329 | $90K | 0.1% | 2026-Q2 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. added | 11,218 | $89K | 0.1% | 2026-Q2 |
| JPMORGAN CHASE & CO added | 10,448 | $81K | 0.0% | 2026-Q2 |
| Tripletail Wealth Management, LLC | 10,210 | $84K | 0.0% | 2026-Q2 |
| Ancora Advisors LLC | 10,000 | $79K | 0.0% | 2026-Q2 |
| Vanguard Global Advisers, LLC | 8,713 | $69K | 0.0% | 2026-Q2 |
| NEW YORK STATE COMMON RETIREMENT FUND | 8,393 | $67K | 0.0% | 2026-Q2 |
| Police & Firemen's Retirement System of New Jersey | 7,988 | $63K | 0.0% | 2026-Q2 |
| Versant Capital Management, Inc trimmed | 6,410 | $51K | 0.0% | 2026-Q2 |
| OAKWORTH CAPITAL, INC. | 5,000 | $41K | 0.0% | 2026-Q2 |
| SIMPLEX TRADING, LLC trimmed | 4,235 | $34K | 0.0% | 2026-Q2 |
| ROYAL BANK OF CANADA added | 4,016 | $32K | 0.0% | 2026-Q2 |
| BNP PARIBAS FINANCIAL MARKETS trimmed | 3,758 | $30K | 0.0% | 2026-Q2 |
| BARCLAYS PLC trimmed | 3,751 | $30K | 0.0% | 2026-Q2 |
| Arax Advisory Partners added | 3,664 | $29K | 0.0% | 2026-Q2 |
| Tower Research Capital LLC (TRC) trimmed | 3,351 | $27K | 0.0% | 2026-Q2 |
| Ameritas Investment Partners, Inc. | 2,521 | $20K | 0.0% | 2026-Q2 |
| Legal & General Group Plc | 2,305 | $18K | 0.0% | 2026-Q2 |
| GROUP ONE TRADING LLC trimmed | 1,268 | $10K | 0.0% | 2026-Q2 |
| GAMMA Investing LLC trimmed | 755 | $6K | 0.0% | 2026-Q2 |
| Sterling Capital Management LLC trimmed | 491 | $4K | 0.0% | 2026-Q2 |
| COMPASS FINANCIAL MANAGEMENT LLC new | 450 | $4K | 0.0% | 2026-Q2 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM trimmed | 331 | $3K | 0.0% | 2026-Q2 |
| Integrated Wealth Concepts LLC new | 190 | $2K | 0.0% | 2026-Q2 |
| Rockefeller Capital Management L.P. | 165 | $1K | 0.0% | 2026-Q2 |
| NISA INVESTMENT ADVISORS, LLC | 72 | $572 | 0.0% | 2026-Q2 |
| IFP Advisors, Inc added | 70 | $556 | 0.0% | 2026-Q2 |
| SIGNATUREFD, LLC | 69 | $548 | 0.0% | 2026-Q2 |
| EverSource Wealth Advisors, LLC trimmed | 56 | $444 | 0.0% | 2026-Q2 |
| Allworth Financial LP trimmed | 46 | $366 | 0.0% | 2026-Q2 |
| Essential Partners LLC trimmed | 35 | $278 | 0.0% | 2026-Q2 |
| OSAIC HOLDINGS, INC. trimmed | 34 | $269 | 0.0% | 2026-Q2 |
| Farther Finance Advisors, LLC added | 31 | $246 | 0.0% | 2026-Q2 |
Ownership over time
Tracked institutional holder count and total shares held by filing quarter (independent scales). The curated-era tail and any mid-ingest latest quarter are handled honestly — a partial quarter is not drawn as a collapse.
Reading this table
Funds hold the same stock for different reasons — an index fund “holds” almost everything, an active manager sizes a name to a mandate and a benchmark, and each fund entered at its own price and time. Because 13F is filed up to 45 days after quarter-end, every row is a backward-looking snapshot; a manager may have traded since. Share-class siblings (a company’s A and C shares) are rolled up to one line so a dual-class name is never double-counted. Compare like-for-like. A large holder is not an endorsement, and a fund exiting is not a warning — this is a starting question, not a verdict.
About 13F filings
A Form 13F is a quarterly disclosure that institutional investment managers with over $100 million in US-listed equities must file with the SEC. In plain English: it is a snapshot of the long stock positions a fund held at the end of a quarter. It covers long US-listed equities only — not short positions, options, cash, or private holdings — and the funds shown are the large sample we track, not the complete 13F universe.