Misbehaving
Richard Thaler recounts the intellectual battle to establish behavioral economics against the dominant rational-agent orthodoxy, documenting how real humans systematically deviate from homo economicus through mental accounting, endowment effects, and present bias. He shows how these insights transformed fields from retirement savings (nudging 401k enrollment) to NFL draft strategy (teams consistently overvalue first-round picks). The book is both an intellectual memoir and a practical guide to recognizing irrationality in markets and institutions.
Thaler's history of behavioral economics' rise — the field that now anchors every retirement-plan default and every trading-app nudge.
Tagged beginner in the Ledge Reads catalog: written to be readable without prior investing background.
What it covers
- Behavioral Economics
- Mental Accounting
- Endowment Effect
- Nudge Theory
- Rational Agent Critique
- Present Bias
- Sunk Cost Fallacy
- NFL Draft
- 401(k) Auto-Enrollment
- Nobel Prize
Where Oxford Ledge teaches these ideas
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Find this book
ISBN-10: 039335279X
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