Reading List · Book
Misbehaving
Richard Thaler recounts the intellectual battle to establish behavioral economics against the dominant rational-agent orthodoxy, documenting how real humans systematically deviate from homo economicus through mental accounting, endowment effects, and present bias. He shows how these insights transformed fields from retirement savings (nudging 401k enrollment) to NFL draft strategy (teams consistently overvalue first-round picks). The book is both an intellectual memoir and a practical guide to recognizing irrationality in markets and institutions.
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