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Not investment advice. Educational reading. See Disclaimer.
L.1 · BEGINNER · 3 MIN

What Is a Stock?

A stock represents partial ownership of a company. When you buy one share of Apple, you own a tiny fraction of the entire business.

Quiz · 5 questions ↓
§ 01
AAPL — Current Price, Market Cap, Today's Change. Open AAPL on the Ledge to see current values.
§ 02

Owning a share means you own a piece of everything: cash, buildings, patents, and a claim on future profits.

§ 03
Why companies sell stockWhy investors buy stock
Raise money to grow the businessExpect the company to become more valuable
Avoid taking on debtEarn dividends (a share of profits)
Allow founders to cash out partiallyGain voting rights on major decisions
§ 04
Look up AAPL in the Ticker view. Find the **market cap** at the top of the page.
§ 05
Market Cap = Share Price x Shares Outstanding
§ 06
If a company has a market cap of $3 trillion and 15 billion shares, roughly what is the share price?
§ 07

Market cap tells you the total price tag of a company. It is the single most common measure of company size.

§ 08

Going Deeper — what does retained earnings actually mean for you? If you own 1% of a company that earns $100M and pays $10M in dividends, you got $0.1M in cash and another $0.9M was retained by management on your behalf. That $0.9M does not vanish — it is either reinvested into the business (raising future earning power), used to buy back shares (raising your ownership stake), used to pay down debt (raising the value of equity), or sitting on the balance sheet earning Treasury yield. Whether those choices create value for you depends entirely on management's capital-allocation skill — which is the topic of val-10. AI prompt: "For this ticker, compute net income and total dividends paid over the past five years. What percentage of earnings did management retain? Is the retention ratio rising or falling, and what does that suggest about management's view of future investment opportunities?"

Five questions · AI feedback

Sit with the ideas.

A company has 1 billion shares outstanding and each share trades at $50. What is the company's market capitalization?

Why:
Try this in paper trading

Open your first paper position

Pick a company you already buy from — Apple, Costco, Disney, whoever — and paper-buy 10 shares. Write down WHY you'd own it: what they sell, why you'd be a customer, why you think the business will still be around in 10 years.

Open paper portfolio →

Practice mode — simulated trades, not investment advice.

See it on a real ticker →