Live data
AAPL — Today's Change, Trailing EPS, Revenue Growth. Open AAPL on the Ledge to see current values.
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| Driver | Effect on Price | Example |
|---|---|---|
| Earnings reports | Beat expectations = up, miss = down | Company reports $2 EPS vs $1.50 expected |
| Interest rates | Rates up = stocks down (usually) | Fed raises rates, borrowing costs increase |
| Industry news | Sector-wide moves | New regulation affects all banks |
| Investor sentiment | Fear sells, greed buys | Market panic during a crisis |
Key point
In the short term, prices are driven by emotion and news. In the long term, prices follow earnings growth. That distinction separates investing from trading.
Try it
Look up any ticker and check the **News** section. Can you see how recent headlines might have moved the price?
Check-in
A company beats earnings expectations by 20%. What is the most likely short-term reaction?
Key insight
Check your understanding
Sit with the ideas.
A company reports earnings of $2.00 per share when analysts expected $1.80. The stock drops 5% the next day. What is the most likely explanation?
Why: