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VPG Volume Per Guest

Financial glossary · plain-language definition · Specialized Investing

Volume Per Guest -- for a timeshare (vacation-ownership) company, the average dollar value of vacation-ownership interests sold per sales presentation (per "tour"). It is the core sales-efficiency metric of the timeshare business: contract sales roughly equal the number of tours times VPG, so VPG measures how effectively the company converts a prospect who shows up for a presentation into a sale, and at what price. A rising VPG signals stronger closing rates, better pricing, or a more qualified tour flow; because each tour carries a real marketing cost, VPG is the lever that determines whether the sales engine is profitable.

Related terms

Absorption Rate · AFFO per Share · Allowed Return on Equity · Alternative Investments · Anchor Tenant · Assets Under Management

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