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Timeshare Tours

Financial glossary · plain-language definition · Specialized Investing

The count of sales presentations a timeshare operator delivered to prospective buyers in the period -- the top of its sales funnel. Tours are expensive to generate (marketing, incentives, staff), so the business is really a conversion machine: tours multiplied by the share that buy, multiplied by the average contract price, is close to gross sales. Read tours WITH the closing rate rather than alone. Rising tours and a falling close rate is a company buying volume it cannot convert, and the marketing cost lands this quarter while the revenue may not.

Related terms

Absorption Rate · AFFO per Share · Allowed Return on Equity · Alternative Investments · Anchor Tenant · Ancillary Spend per Visit

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