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Effective Ticket Price

What a mountain operator actually collected per skier visit, blending full-price window tickets with the far cheaper per-visit economics of a season pass. It is the number that reveals the strategic shift in the ski industry: selling passes in advance converts weather risk into committed revenue, but it MECHANICALLY LOWERS effective ticket price as pass holders take more visits at a fixed up-front price. So a falling effective ticket price alongside rising pass sales is the strategy working, not pricing weakness -- and reading it as the latter is the classic mistake with this metric.

Related terms

Absorption Rate · AFFO per Share · Allowed Return on Equity · Alternative Investments · Anchor Tenant · Ancillary Spend per Visit

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