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Innovator's Dilemma
Clayton Christensen explains why well-managed companies fail when they encounter disruptive technologies — not because they are poorly run, but because rational resource allocation toward existing profitable customers systematically blinds them to emerging low-end threats. Using case studies from disk drives, steel, and excavators, he shows that disruption follows a predictable pattern where simpler, cheaper products improve until they overtake incumbents. The framework became the most influential strategy concept of the past three decades.
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