| Situation | The conflict | Conduct expectation |
|---|---|---|
| Two near-identical funds, one pays a commission | Pay vs. client cost | Recommend the better one for the client; disclose the incentive |
| Analyst owns the stock they cover | Personal holding vs. objectivity | Disclose the holding; do not trade around the research |
| A 'Buy' goes to big clients first, small clients later | Client ranking by revenue | Disseminate fairly and simultaneously to all entitled clients |
| Trading personally before client orders are filled | Self vs. client priority | Client and employer transactions come first; never front-run |
Disclosure is the floor, not the cure. Telling a client about a conflict lets them weigh your advice with eyes open, but it does not license you to then act on the conflict. A disclosed conflict you still exploit is still a breach -- disclosure informs the client; it does not transfer the duty back to them.
Conflicts of interest are unavoidable; mishandling them is the violation. The discipline is avoid, then disclose plainly, then never act on the conflict anyway -- disclosure is a floor, not absolution. Fair dealing forbids ranking clients by revenue when distributing the same opportunity, and front-running is its sharpest breach because it steals a client's price move even when the call is right. The next module turns to the conflict the law itself criminalizes: trading on material information the rest of the market does not have.
Sit with the ideas.
An analyst is about to publish a 'Buy' rating that they expect will push a thinly traded stock up sharply when it goes out to thousands of clients at 8:00 a.m. At 7:55 a.m. the analyst buys the stock in their personal account, planning to sell into the rally. Which professional-conduct principle does this most directly violate?