What the production possibilities frontier shows
Opportunity cost, in brief
Every dollar committed to one use forgoes the return on its next-best alternative — that forgone return is the opportunity cost, and it is the true price of any choice under scarcity. The full treatment, including how to measure it against a benchmark and why holding cash is rarely free, lives in Microeconomics for Investors › Opportunity Cost: The Hidden Price of Every Investment.
What marginal cost means and why the next unit counts
Marginal cost is the cost of producing the NEXT unit, not the average cost of all units so far. The PPF curve usually bends outward because the next unit of one good costs increasingly more of the other to produce — you use the most-suited resources first, then move to less-suited ones. This is why airlines selling the last seat on a flight for $50 still makes sense: the marginal cost of that seat is near zero, even though the average cost of every seat on board is much higher.
Why every choice is graded by opportunity cost
Scarcity is the bedrock: resources are limited, choices are required, and every choice has an opportunity cost equal to the value of the best alternative forgone. The PPF gives you the visual; marginal cost gives you the decision rule. Every capital-allocation choice a company makes — and every portfolio decision you make — is graded by this single framework, whether the chooser knows it or not.
Sit with the ideas.
A company has $100M of cash and three uses: pay down debt yielding 6%, repurchase shares trading at a 9% earnings yield, or fund a new factory projected to earn 12% on capital. What concept dictates the decision?