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L.1 · ADVANCED · 2 MIN

Cost of Equity: Beyond Textbook CAPM

CAPM gives you Cost of Equity = Rf + β × ERP, but professionals know it’s a starting point, not the answer. Three problems undermine naive CAPM that you must address for credible valuations.

Quiz · 5 questions ↓

AAPL's live capital-structure inputs

AAPL — Debt/Equity, Market Cap. Open AAPL on the Ledge to see current values.

Three CAPM flaws and their professional fixes

CAPM ProblemIssueProfessional Fix
Unstable betaBeta changes with time period and market conditionsUse 2–5 year weekly returns; compare to industry median
Risk-free rate debate10-year or 30-year Treasury? Current or normalized?Match to investment horizon; current for near-term, normalized for terminal value
ERP estimationHistorical premium (5–7%) vs. implied forward (~4–5%)Use Damodaran’s implied ERP, updated annually

Cost-of-equity models beyond strict CAPM

Beyond CAPM, three alternative models capture risk CAPM misses: Fama-French (adds size and value factors), Build-up Method (adds company-specific risk premia), and the Implied Cost of Capital from current market prices. Note: these are practitioner adjustments, not extensions of CAPM theory. Strict CAPM only prices systematic risk via beta - adding idiosyncratic premia violates CAPM's diversifiability assumption. The size premium in particular has weakened or disappeared in some post-1980 datasets (Banz 1981 found it; Fama-French 1992 confirmed it; more recent SPIVA/AQR studies show it small or insignificant). Treat build-up adjustments as defensible practitioner judgment, not theoretical law.

Check whether a stock's beta is stable

Look up a stock’s beta in Fundamentals. Is it stable over 1, 3, and 5 years? If not, consider using the industry average beta instead of the company-specific one.

Which beta to use when they diverge

A stock’s 2-year beta is 1.4 but its 5-year beta is 0.9 and the industry average is 1.1. Which beta should you use?

Why the equity risk premium dominates every valuation

The Equity Risk Premium is the most impactful and debatable number in finance. A 1% change in ERP changes every stock valuation on earth. Use implied (forward-looking) ERP when available, not historical averages.

Check your understanding

Sit with the ideas.

You are valuing a $500M market cap specialty chemical company. CAPM gives 11% cost of equity (4.5% Rf + 1.3 beta x 5% ERP). The company has one customer representing 35% of revenue and its CEO founded the business with no clear successor. How should you adjust?

Why:
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