Unit Case Volume
The physical amount of product a beverage company sold, measured in standardized "unit cases" (a unit case is a fixed volume, historically 192 US fluid ounces / 24 eight-ounce servings), shown as year-over-year growth. It is the truest read on real consumer demand because it counts actual liquid sold, independent of price increases or currency -- a company can grow revenue by raising prices while volume shrinks, which unit case volume exposes. For a global beverage company it is the single best gauge of whether people are actually drinking more of the product. A persistent gap between concentrate shipments and unit case volume can signal bottler inventory building or destocking.
Related terms
Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ADR · ARPU · Average Length Of Stay
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