Storage ASP

The average selling price of storage capacity, expressed as dollars per terabyte -- the pricing metric for a storage hardware vendor, paired with exabytes shipped (the volume metric). Storage ASP falls over time as areal density improves and cost per bit declines, which is the normal deflationary backdrop of the industry; the read is relative, not absolute. A vendor whose ASP is falling slower than the market's, or is rising on a mix shift toward premium all-flash and high-performance arrays, is capturing pricing power; a sharp ASP decline can signal a price war or a shift toward cheaper high-capacity drives. Revenue is roughly capacity shipped times ASP, so the two together explain the storage top line.

Related terms

Active Management · Active Share · AI Revenue · Anchoring Bias · Cost of Capital · Creation Unit

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