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Pro / DIY Mix

Financial glossary · plain-language definition · Financial Statements

The split of a home-improvement retailer's sales between professional customers (contractors, builders, tradespeople) and do-it-yourself consumers, usually shown as the percentage from Pro. The mix matters because the two customers behave differently: Pro spending is larger, more frequent, and more tied to the construction and repair-remodel cycle, while DIY is smaller-basket and more consumer-sentiment-driven. Retailers have invested heavily to win more Pro share because Pro customers are stickier and higher-volume, so a rising Pro mix is generally viewed as a sign of a strengthening, more durable customer base.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ADR · ARPU · Average Length Of Stay

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