Postpaid Phone Net Adds

The net change in a carrier's postpaid phone subscribers in the period -- new phone lines added minus lines lost. Postpaid customers are billed at month-end (a contract or device-installment relationship), so they are the high-value, low-churn base carriers compete hardest for, and PHONE lines specifically are the flagship because they carry the highest revenue. It is the industry's headline growth number, but read it with churn: a carrier can post net adds by discounting so heavily that the customers it wins are worth less than the ones it keeps.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ARPU · Average Ticket · Book-to-Bill Ratio

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