Postpaid Phone Churn

The percentage of postpaid phone subscribers who cancelled in the period, per month -- how fast the base leaks. A carrier with 1.0% monthly churn loses roughly one in eight of its postpaid phone customers a year, and because winning a new subscriber costs far more than keeping one, small churn changes swing profitability hard. It is the cleanest read on customer satisfaction and competitive pressure. Compare only phone-to-phone churn: postpaid PHONE churn, postpaid ACCOUNT churn, and prepaid churn are different numbers a carrier can quote to flatter itself.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ARPU · Average Ticket · Book-to-Bill Ratio

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