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Gross Gaming Revenue

The total amount a casino keeps from wagering -- what players bet minus what the casino paid back in winnings -- before any operating costs, abbreviated GGR. It is the top line of the gaming business, distinct from "net revenues" (which also includes hotel, food, and entertainment). GGR is inherently volatile because it depends on hold (how much of the money wagered the house keeps), which swings quarter to quarter with luck, especially at the high-limit table games. That is why analysts also look at a "hold-normalized" GGR that re-prices results to the theoretical hold, stripping out the luck to reveal the underlying volume trend.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ADR · ARPU · Average Length Of Stay

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