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Effective Net Pricing

Financial glossary · plain-language definition · Financial Statements

The portion of a beverage company's revenue growth that came from higher prices and a richer product mix, rather than from selling more units, shown as a percentage. It is the "price/mix" half of the volume-versus-price split that makes up organic growth. Healthy pricing means the company has brand strength -- it can raise prices without losing volume -- but pricing that consistently outruns volume growth is a warning that the company may be leaning on price hikes to mask soft demand. Read effective net pricing and unit case volume together: strong brands grow both.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ADR · ARPU · Average Length Of Stay

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