Brand Revenue Growth

The year-over-year growth in revenue for a specific brand a company owns (e.g. the NIKE Brand within NIKE, Inc., or the UGG brand within Deckers), shown as a percentage. Multi-brand apparel and footwear companies report growth brand-by-brand because the brands are on very different trajectories -- one can be surging while another declines -- and the blended company number hides that. A key subtlety: companies report this both on an "as-reported" basis and on a "currency-neutral" basis that strips out exchange-rate moves, and the two can differ by several points for a global brand; we compare only as-reported figures across companies so a currency-adjusted number is never matched against an unadjusted one.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ADR · ARPU · Average Length Of Stay

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