Average Ticket

The change in the average amount a customer spends per transaction, year-over-year, shown as a percentage -- the other half of same-store sales alongside traffic. Ticket rises when prices go up, when shoppers buy more items per trip, or when the mix shifts toward pricier goods. Reading ticket and traffic together tells you HOW a retailer is comping: healthy growth is balanced or traffic-led, while growth that leans entirely on ticket (often just price inflation) while traffic declines can signal that the retailer is pushing price at the cost of visits -- a particular risk for discount and dollar stores whose customers are the most price-sensitive.

Related terms

Accounts Payable · Adjusted EBITDA · Adjusted EBITDA Ex-SBC · ADR · ARPU · Average Length Of Stay

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